www.theperch.in & www.nodal.direct
The Next Phase : 2019-2021 Plan
PERCH GROUP
www.theperch.in & www.nodal.direct
www.theperch.in & www.nodal.direct
2Airbnb’s explosive expansion is a leading indicator of
broader global “serviced stay” revolution
www.theperch.in & www.nodal.direct
Digitally powered Serviced Stay Company
3
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How have we done so far?
4 4.5 / 5 from 5000+ ReviewsBlended score (Tripadvisor, Booking.com, Google, MMT, Ibibo, Airbnb & others) from 2013 to 2018
0 Properties with op. losses
100,000+ Room nights soldClients from over 70 countries have stayed with us in 4 cities
2015 to 2018 - 100% Growth
Unique travel tech companyOne of the few companies globally to have both hospitality & tech proficiency in-house
www.theperch.in & www.nodal.direct
www.theperch.in & www.nodal.direct
What is this business all about?
5 User demand fueled by global move from “hotels” to “apartments” / “serviced living”
Happy & engaged employees = Higher ROI
Technology has an outsized impact on business
** Underlying economic forces are strong as “serviced” living grows at 12% CAGR globally
Process Management & Execution remain key to “scalability”
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A focus on generating return on investment through operational excellence
6
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Expanding the footprint in India & Overseas
7Delhi/ Gurgaon / Noida
Chandigarh
Jaipur
Goa
Ahmedabad
Bangalore
Hyderabad
Pune
Mumbai
Preference 1 - 100% Operational Control
Preference 2 - Franchise Model (WIP)
Present & Expanding
Viable for owning / franchiseLocation not viable (Low yield / high cost)
Internationally Australia is operational
Melbourne
Gold Coast
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Digital at heart
Analytics behind everything we do
8Perch- Sector 40 Gurgaon
www.theperch.in & www.nodal.direct
Cost Control - Measure, identify & reduce waste
9All expenses measured real time
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Revenue Management - Moving towards fully dynamic pricing
10Enhanced Revenues from Algorithmic pricing based on Demand & Supply
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nodal.directHigh Growth SaaS platform for
Travel entrepreneurs
11
www.theperch.in & www.nodal.direct
12For Travel Entrepreneurs Digital Marketing is hard & expensive!
Hire Tech Team & SEO company
Rapidly evolving Environment
Growing business - locations, variationsGoogle SEO changesBackend Systems evolve & change
Starting with disadvantages
Static site & non scalable structureNot Integrated with backendNo Mobile Site / App
OR
Off the shelf template or Payment Gateway, etc
Over time, things break down
Prices not live on sitePoor engagement / communicationCode bloatUnstructured content updation Complex site structure / Force fit
12
www.theperch.in & www.nodal.direct
13 Globally relevant B2B SaaS Product
USA & Canada● Startups & mature companies● BookingSync, Travel Tripper, etc● Interest from Weebly & Wix (but
integrations not there)● Setup > USD 10,000 with monthly
Europe● Web 1.0 Technology● Guestfolio, Hotelgenius, etc● Setup> USD 15,000 with
monthly
Australia● No local players with platform
approach● Serviced by overseas players● High price market, pricing > USD
15,000
India & South East Asia● Djubo trying to build simple
bundled product● Few if any significant players● Setup> USD 5,000 with monthly
True SaaS based systems with low monthly subscriptions and integrated with local channel managers DO NOT exist.
Target market is the growing long tail - ● Large single properties who want to reduce tech costs● Single properties evolving into multi chains ● Ill served franchisees of larger brands like Holiday Inn etc
www.theperch.in & www.nodal.direct
14
5X BetterFuture Ready - Websites are updated “apps” and not legacy systems (like Shopify)
High Return on Investment - Cost 50-70% lower than alternatives
High Return on Effort - APIs reduce manual updations
Modular & Scalable - Connect Chatbots, Maps, Adwords, Instagram etc14
www.theperch.in & www.nodal.direct
Nodal.direct helps travel clients simplify & digitize their marketing, navigating a chaotic technology ecosystem
▸ Targeting mid to large size hotels, travel/ tours guest houses & vacation rentals globally
▸ 35 plus B2B clients across sectors▸ High margin, sticky business with B2B financial metrics &
low sales costs▸ Significant traction even outside the travel sector
15Nodal.direct platform used by companies globally
Key Technology Partnerships
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Growth Strategy- Next Steps
Roadmap towards becoming top Serviced Stay cum Travel technology group in the country
16
www.theperch.in & www.nodal.direct
National expansion plan (2019 to 2021)
▸ Perch Service Apartments To open 10 new properties* in Delhi NCR (Gurugram, New Delhi & Noida)
▸ To increase footprint in Vacation Stay segment - To open 5 new properties in Goa
▸ To establish brand presence in Hyderabad or Bengaluru as well (start with 2 properties in a city)
▸ Increased spend on marketing and sales to augment expansion plan
17Perch Service Apartments (India)
www.theperch.in & www.nodal.direct
International Expansion plan (2019 to 2021)
▸ To expand presence in Australia- Huge opportunity in the informal and short stay market
▸ Opportunity to expand offshore entity at negligible overheads
▸ Expansion by taking on more serviced apartment properties in Australia
18Perch Service Apartments (Australia)
www.theperch.in & www.nodal.direct
Technology: Nodal.Direct Expansion Plan (2019 to 2021)
▸ Focus on deeper technology integrations via PMS, AI Chatbot, Website CMS and SEO products
▸ Scale up strategic tie ups and establish strong client base with newer Hotels and market entrants
▸ Invest heavily in Sales and Marketing verticals▸ Hire a PR company to increase brand awareness
* * A stronger focus on growth in technology will also help the expansion plans for Perch Service Apartments
19Technology: Nodal.Direct
www.theperch.in & www.nodal.direct
AppendixAwardsOperationsProperties - India & Australia
20
21Awards & Accolades are reflective of client satisfaction & our focus
Industry Body Awards
Indian OTA Awards
SERVICE EXCELLENCE AWARDS
CUSTOMER RATING AWARDS
22International OTA Awards
BOOKING.COM, TRIPADVISOR & SUPERHOST STATUS ON AIRBNB….Continued
Long and Short stay properties in multiple locations
www.theperch.in & www.nodal.direct
24 THANK YOU!
Perch Group▸ [email protected]▸ Shaurya, +91 9654272007