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Perfecting Your Pitch

Date post: 02-Nov-2014
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Slides from my presentation, Perfecting Your Pitch, about who you need to be and what you need to say when pitching investors.
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perfecting your pitch
Transcript
Page 1: Perfecting Your Pitch

perfecting your pitch

Page 2: Perfecting Your Pitch

• intro

• who you need to be

• what you need to say  

contents

Page 3: Perfecting Your Pitch

intro: synopsis

pitching investors isauditioning

for the starring roleof navigating

their financial future

Page 4: Perfecting Your Pitch

intro: assumption

you’ve already got your story straight

Page 5: Perfecting Your Pitch

intro: your story

1.big problem2.big addressable market

3.great solution4.perfect team

Page 6: Perfecting Your Pitch

intro: why pitch?

it’s the people, stupid

Page 7: Perfecting Your Pitch

who you need to be

Page 8: Perfecting Your Pitch

who you need to be

[picture of superhero]

Page 9: Perfecting Your Pitch

who you need to be

look sharp

Page 10: Perfecting Your Pitch

who you need to be

no one can be moreexcited about your company than you

Page 11: Perfecting Your Pitch

who you need to be

no one can be moreinformed about your company than you

Page 12: Perfecting Your Pitch

who you need to be

know the investor

do the research

Page 13: Perfecting Your Pitch

who you need to be

bob & weave

Page 14: Perfecting Your Pitch

who you need to be

T-shaped:broad perspective

nano expertise

Page 15: Perfecting Your Pitch

who you need to be

π-shaped: broad perspectivenano expertise X 2

Page 16: Perfecting Your Pitch

who you need to be

demonstrate the skill,hunger, and force of will to drive headlong into the

undiscovered country

Page 17: Perfecting Your Pitch

who you need to be

know the difference between back stage

and on stage

Page 18: Perfecting Your Pitch

who you need to be

they’re rooting for you

Page 19: Perfecting Your Pitch

what you need to say

Page 20: Perfecting Your Pitch

Where do we come from? What are we? Where are we going?

D'où venons nous? Que sommes-nous? Où allons-nous?

Paul Gauguin, 1897

Page 21: Perfecting Your Pitch

what you need to say

it’s the money, stupid

Page 22: Perfecting Your Pitch

what you need to say

tell a good, clear, repeatable, exciting,

entertaining story

Page 23: Perfecting Your Pitch

what you need to say

1.big problem2.big addressable market

3.great solution4.perfect team

5.ROI

Page 24: Perfecting Your Pitch

what you need to say

start strongstate what you do in 1

sentence

deploy a captivating hook

Page 25: Perfecting Your Pitch

what you need to say

don’t be mysterious

don’t be suspenseful

Page 26: Perfecting Your Pitch

what you need to say

be direct

be authoritative

Page 27: Perfecting Your Pitch

what you need to say

be truthful

Page 28: Perfecting Your Pitch

what you need to say

focus

•< 20 slides•one take-away per slide•mind the time•your target market is not

everyone

Page 29: Perfecting Your Pitch

what you need to say

How do you get to Carnegie Hall?

Practice, man…practice.

Page 30: Perfecting Your Pitch

what you need to say

showing is better than telling

Page 31: Perfecting Your Pitch

what you need to say

of thine own assumptions

be aware

Page 32: Perfecting Your Pitch

what you need to say

why are you a companyand not just a feature?

Page 33: Perfecting Your Pitch

what you need to say

who’s going toBUY YOU?

Page 34: Perfecting Your Pitch

what you need to say

don’t forget to ask for money

Page 35: Perfecting Your Pitch

what you need to say

don’t forget to ask for money

Page 36: Perfecting Your Pitch

final thought

try to pitch on Thursday morning

Page 37: Perfecting Your Pitch

Thank [email protected]

813-273-5042http://brentbritton.com

[email protected] 813-273-5042

http://brentbritton.com


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