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Perficient Digital - The Basics

Date post:15-Apr-2017
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  • WELCOME TO

  • TOCThe History of Perficient Digital

    3

    Perficient Digital from End-to-End

    6

    Our Clients17

  • PERFICIENT DIGITAL FROM END-TO-END

    BRING YOUR A GAME

  • 4

    STL A2

    ATL IRV

    MKE

    5PRETTY SWEET

    OFFICE

    LOCATIONS

    200+OF THE MOST TALENTED

    DIGITAL CARTOGRAPHERS, DESIGN PROS,

    BRAND SHAPERS, DIGITAL MARKETERS,

    DATA SCIENTISTS AND CREATIVE CODERS

    35YEARS OF

    END-TO-END, EVOLUTIONARY

    EXPERIENCE

    IS

  • 5

    BOUTIQUES Can be great at delivering creative point solutions but are often unable to scale across the complexity of your business.

    DIGITAL AGENCIES Can be great at articulating digital experience but are often unable to deliver on the vision once it cuts deeper into the enterprise.

    CONSULTANCIES Can be great at strategic vision but a large, institutional mindset is often unable to craft nimble, differentiated solutions.

    HOW WERE DIFFERENT

    BROADER. DEEPER. BOLDER.BOUTIQUE

    CONSULTANCY

    DIGITAL AGENCY

  • DEPTH. DARING. DELIVERY. PRACTICES + CAPABILITIES

  • If the fusing of powerful technology consulting with insightful Agency strategy and creativity is a new convention, weve already broken it. How? Because to us, End-to-End is the price of entry for executional delivery. Our full-service offering is designed to modulate to tackle your ever-changing, ever-increasing business challenges by making sure the executional means never fail the strategic vision. these things are not mutually exclusive we see them as one. For proof of this conviction, look no further than our six core disciplines poised to solve your digital transformation and CX challenges.

    OUR CAPABILITIES

    END-TO-END IS JUST THE BEGINNING.

    7

  • 8

    Your brand is made of moments. Good and bad, day in, day out. Where the sum of every customer interaction shapes your brand and can decide the fate of your business. Now more than ever, CMOs and CIOs share a mutual conviction that customer experience IS the brand. What a brand does and how it does it must have parity with what it says. For many, this alliance marks the beginning of the digital transformation of their business. Perficient Digital is the ideal partner to amplify your shared vision and help lead your partnership. Yet another reason End-To-End is Just the Beginning.

    OUR PRACTICES

    DEPTH, DARING, DELIVERY.

    EXPERIENCEDESIGN

    CONTENTSTUDIO

    DIGITAL STRATEGY & PLANNING

    DIGITAL EXPERIENCE PLATFORMS

    DIGITAL MARKETING & ANALYTICS

    MOBILE & EMERGING

    TECH

    CX INNOVATION

    DIGITAL TRANSFORMATION

    BUSINESS OPTIMIZATION

  • Consumer Research

    Competitive/Industry Analysis

    CXIQ Assessment

    Customer Journey Mapping

    Customer Experience Strategy

    Business Case

    DIGITAL STRATEGY PLANNING

    Guiding choices, inspiring opportunities, fueling the experience, delighting your customers. It takes clarity. But an increasingly noisy, complex business environment often clouds the vision of us marketers. Our proprietary strategy process is simple: ask what and why? The more we do that, the more our thinking, plans and recommendations will be grounded in that elusive happy place between what the business needs and what your customer wants.

    THAT ELUSIVE HAPPY PLACE

    THE OVERLAP BETWEEN BUSINESS NEEDS AND CUSTOMER WANTS.

    9

    +Digital Strategy + Roadmap

    Brand Strategy

    UX Strategy

    Content Strategy

    Digital Marketing Strategy

    Commerce Strategy

  • 10

    Customer + Market Research

    Customer Journey Mapping

    Taxonomy + Site Map Design

    Persona Research + Development

    Visual Design

    Brand ID + Development

    EXPERIENCE DESIGN

    Every element on any screen tells a story and has as much communication power as your brands best ad. Our team of UI designers and UX architects, writers and art directors arent just performing tasks in a project plan. Theyre fierce protectors of brands and champions of technology who collaborate to craft some of the most well-orchestrated stories in the industry. And its not just a creative playground. With our deeply integrated technology roots, feasibility, fit and finish are never afterthoughts. We are UX and design creatives, doing the hustle at the speed of culture.

    THE SPEED OF CULTURE

    UX AND CREATIVE DOING THE HUSTLE AT THE SPEED OF CULTURE.

    Style Guides

    UX Architecture

    Prototyping + Wireframes

    Responsive Design

    Video Production

  • 11

    Content Creation

    Copywriting

    Content Strategy

    Competitive Content Analysis

    CONTENT STUDIO

    A well told story, in the right place, at the right time. We all know thats the goal. But to make that happen, we must believe that content may be king, but context rules. And we have to be creatively nimble. Which deftly describes our Content Studio. From well-crafted website copy to serialized video content purpose built for social media, we can efficiently program your brand to become masters of multi-screen storytelling. Your audience is waiting.

    YOUR AUDIENCE IS WAITING

    WHEN YOU THINK OF YOUR BRAND AS A PUBLISHER, IT CHANGES EVERYTHING.

    Content Workflow Mapping

    Editorial Style Guides

    Site Content Inventory

  • 12

    Digital Marketing Strategy

    Organic and Paid Search

    Display Advertising + Media Planning

    Social Marketing

    Conversion Optimization

    DIGITAL MARKETING ANALYTICS

    There are no perfect answers. Which is exactly why this team lives and breathes in the overlap between art and science, qualitative and quantitative, black and white. Its why our campaign strategies work. From one-off optimizations, to acquisition and retention, we measure confidently and optimize obsessively. We open the aperture of possibility with a blend of data smart recommendations and veteran intuition, all intelligently informed by your customers desires. When, how, where and with whom will you fulfill those desires? We cant wait to tell you.

    WE CANT WAIT TO TELL YOU

    QUALITATIVELY CURIOUS. QUANTITATIVELY DRIVEN.

    Email Marketing

    Marketing Operations

    Marketing Automation

    Lead Management

    Campaign Management

    ROMI Reporting

    +

  • 13

    Mobility

    Experiential

    MOBILE EMERGING TECHNOLOGY

    Screens, spaces and places, oh my! If End-to-End is Just the Beginning, so too is the massive proliferation of devices and screens. This ongoing, explosive growth of mobile has not only become ubiquitous, its quickly paving the way to ambient networks and service systems where environments, textiles, devices and people are connected. Everywhere. Yes, mind boggling. But our expertise in mobile and emerging technologies like AR, VR and IoT, uniquely positions us to ready you for whats now and whats next. We can lean as far forward as you want to lean, and we catch you every time. But first, lets talk about that app idea you have.

    LETS TALK ABOUT THAT APP IDEA YOU HAVE

    WHOS READY FOR THE TECHNOLOGY TRUST FALL?

    IoT

    POC and Prototype

    +

  • 14

    Front-End Development

    Ecommerce Platform

    Integration

    Back-End Development

    3rd-Party Extensions

    Custom Coding

    DIGITAL EXPERIENCE PLATFORMS

    Digital transformation is about building a foundation of enablement the stuff that makes your foray into CX greatness not only achievable, but seamless and efficient. Our expertise and partnerships with nearly every technology platform imaginable ensures that our execution never fails the vision. From data management to eCommerce, from CRM systems to powerful CMS we build beautiful. When it comes to technology firepower, well always have more than you could ever use.

    TECHNOLOGY FIREPOWER

    LIKE SHOWING UP TO A FISTFIGHT WITH A SUPERHERO.

    Performance Optimization

    Code Review + Audit

    Post Launch Support

    Quality Assurance Testing

  • 15

    Account + Revenue Planning

    Voice of the Client + Voice of the Agency

    Defining Client Objectives + Expectations

    Delivery Team Alignment with Account Needs

    Account Health

    ACCOUNT SERVICES

    We communicate your needs to the agency teams, and sell and support the agency POV back to the you. We understand your business and how to bring the services of the agency to you. Our account services team coordinates the efforts across the groups to ensure we are delivering tremendous value and expertise to you and the relationship.

    PUTTING YOU FIRST

    WE MAKE YOUR NEEDS OUR NUMBER ONE PRIORITY.

  • Our overall approach can adapt to every clients new opportunity by being flexible and collaborative.

    WORK THAT WORKS

    A PROVEN PROCESS

    16

    AWARENESS EXPERIENCE EXECUTION

    LISTEN THINK PLAN DESIGN DEVELOP MARKET

    DISCOVER + MAP CONCEPT + ARCHITECT ITERATE + PRODUCE LAUNCH + EVOLVE

    DEFINE SPRINTS DESIGN + BUILD SPRINTS MAINTAIN, OPTIMIZE, MARKET

  • BRANDS WEVE PARTNERED WITH

    OUR CLIENTS

  • 18

    BRANDS WEVE HELPED RE-CONNECT

  • THANK YOU

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