Date post: | 29-Jun-2015 |
Category: |
Marketing |
Upload: | sociallypostingcom |
View: | 290 times |
Download: | 1 times |
CHANNELS
LINKEDIN STATS
• Over 300 million users, and 40% check it on a daily basis.
• 3 Million Business Pages.• Accounts for 64% of all visits from
Social Media sites to corporate websites.
FORMULA FOR SUCCESS
• Create engaging compelling content .
• Target audience and tailor content to match interest of target audience.
• Publish, Promote and Distribute content to LinkedIn, Facebook, Twitter, Google+, YouTube, Blog,
• (Content = Conversations = Relationships) = ROI
LINKEDIN AUTOMATION
• Automated LinkedIn Birthday, Work Anniversary, New Job, congratulations messages event messages.
• Group Discussion Monitor and respond.
BUILDING LINKEDIN CONNECTIONS
• Connect to at least 20 new targeted connections per month
SEO CONTENT IS KING
• Content creation distribution, publishing is half the battle to achieve search engine top page placements for the keywords associated with your company.
• Simply having a presence on social media sites is not enough. Google has made it clear that social media presence is not a ranking factor. Natural links built by good content is the key to SEO search engine rankings.
• The other half of the SEO battle is onsite website work.
• Blog Creation and Postings
REPORTING & ENGAGEMENT
• Brand and Keyword Monitoring
• Review Monitoring
EMAIL MARKETING
Still one of the strongest sources for referrals for most service companies and the least utilized. If you’re like most companies you realize that email marketing should be part of the mix but for some reason or another it never gets done.
Your best source of new business is your own database. We can leverage your current contacts and keep your name in front of them with interesting original and engaging content.
Sample Newsletter: http://bit.ly/1ps0kSD
AUTOMATED SOCIAL MARKETING
• Automate tweets & Linkedin messages based on keyword activity.
• Worldwide or down to city level.
• Tweet Based on Keyword
COLLABORATION
• Create engaging compelling content .
• Target audience and tailor content to match interest of target audience.
• Publish, Promote and Distribute content to LinkedIn, Facebook, Twitter, Google+, YouTube, Blog,
• (Content = Conversations = Relationships) = ROI
• Our approach is to collaborate with the person(s) responsible for social media within your company not replace your social media representative.
DISTRIBUTION SEGMENTATION
• Content distribution is matched to both media channels and groups.
• In some cases pushing a message to the entire distribution group is appropriate. In most cases the content should only be pushed to those that would be interested and engaged by the targeted content.
GROUP SEGMENTATION
• Segmentation of groups allows the creation and distribution by groups. In this case the Healthcare group can get very different content than the marketing groups.
PRICE MODEL
• SociallyPosting.com offers one of the only social media marketing services that bases pricing on Pure Performance Metrics. Putting their money where our mouth is, SociallyPosting.com shares the risk of social media marketing campaigns with our clients. With Pure Performance Metrics, SociallyPosting.com ensures clients only pay for results!
• Each performance based price model is customized for the industry it serves, for example:
• Cost Per Qualified Candidate (For Recruiting New Employees)
• Cost Per Lead (For Lawyers; Personal Injury, DUI, Bankruptcy etc.)
• Cost Per Call
• Cost Per Action (Including Cost Per Sale)
• There are still anti-social companies out there that doubt the ability for Social Media channels to produce a healthy ROI. Sociallyposting.com takes the doubt out of the question of social media marketing returns.