Date post: | 16-Jul-2015 |
Category: |
Government & Nonprofit |
Upload: | duane-raymond |
View: | 50 times |
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• interna8onal data set • 40 million+ hosted records • campaigning, fundraising, email
context for the data:
donor / ac8vist: 4.2%
4.03% email advocacy 2.97% pe88on 14% highest (small sample)
** 3.83 million ac8vists in calendar 2014
mobile transac8ons
17% email advocacy 13% pe88on 8.73% email signup form 6.05% single dona8on 1.09% recurring dona8on
advocacy ac8vity level 2014
7.6 pe88ons 21.1 email advocacy ac8ons 19 average (email and pe88on) highest: 195 Walk Free (157 email)
** sample from 100 nonprofit clients
28.6% ac8vist reten8on
** 4.01 million ac8vists (transacted in calendar 2013) ** 1.15 million ac8vists retained (calendar 2014)
68.07% highest 8.79% lowest
31% donor reten8on
** 60,634 donors (transacted in calendar 2013) ** 18,823 donors retained (calendar 2014)
48.92% highest 19.02% lowest
recruitment numbers 1.34% recurring dona8on 19.44% single dona8on 27.86% email advocacy 42% pe88on 63.52% email signup form
** 620,000 email signups ** 9.2 million email advocacy ** 195,000 single donors
REVENUE BY RECORD SOURCE
£17.1 email signup £18.1 pe88on £18.75 email advocacy
** 13,775 email advocacy ** 4,256 pe88on ** 1,459 email signup