…. PerfumeI have chosen perfume as my product.

It’s unique selling point is not only the actual scent, but the bottle too with it’s silver plated neck and hand-tied bow.

The scent is feminine, elegant and is more than capable of becoming a woman’s signature scent.

Target Audience- who are they?•Demographic

group B

•Business women

•Independent

•Work for a magazine in fashion or in PR

•Always wear heels

•Have an expensive taste

•Likes to stand out

•Wears designer clothes

•She wine and dines with her editor boyfriend!

Target Audience- who they are not!• Do not buy

cheap clothes

•Never have second best

•They never not know what they want

•Do not blend in a crowd

• do not like heavy music

•Never go and eat in cheap restaurants

•Do not like to stay at home

•Never not look beautiful

Appeal and connotationsfashion

able

elegant

stylish

romanticfemini

ne

pretty

proudstatement

Font ideas