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Periklanan internasional.1

Date post: 12-Dec-2015
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kelas periklanan internasional pak Agus Putranto
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International Advertising Pengampu : Agus Putranto SKS : 3 SKS Tipe kuliah : Analisis stratejik
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International Advertising

Pengampu : Agus PutrantoSKS : 3 SKSTipe kuliah : Analisis stratejik

Description of course

No.

Topic to be learnt Activities

1 Global environment in the international business :Trans culturalEconomic trans national.

Diskusi tentang trend global business

2 Global management and marketing communication

Resume Book chapter : Advertising Worldwide / buku lain.

Description of course

No. Topic to be learnt Activities3. Communication,

culture and global consumer behavior.Culture and level of cultureGlobal information system

Resume diskusi dalam kelas.Case : Coca Cola dan brand-brand dari USA.

Materi Kuliah

No. Topic to be learnt Activities4. Communication in

the global challengeIssue and advertising campaign

Case : Li Ning (Diskusi kelompok dan presentasi)

Materi Kuliah

No. Topic to be learnt Activities

5. Developing advertising creative

Diskusi tentang strategi dan eksekusi kreatif melintas bangsa.

Materi Kuliah

No. Topic to be learnt Activities

6 Media planning lansdcape Karakter MediaInternational Media buying trend

Implementasi eksekusi penggunaan media di era global.

Materi Kuliah

No. Topic to be learnt Activities

7. Global researchMarket and consumer analysis

Diskusi kasus : Produk-produk western ke negara-negara ASIA.

Materi Kuliah

No Topic to be learnt Activities

8. Global advertising agency and businessWorldwide agencyRelationship between local and global client

Diskusi tentang global agency

9. Ethics in the global advertising

Studi komparatif implementasi etika antar negara

Belch, George E. & Michael A.Belch. Advertising and Promotion. Mc Graw Hill:2001.

De Mooij, Marieke. Global Advertising Worldwide. Prenctice Hall. 1994.

Samovar, Larry A & Richard E Porter. Intercultural Communication. Wadsworth Publishing Company. 1997

Book references:

Komponen Penilaian

Tugas-Tugas = 25%UTS = 30%UAS = 45%Presensi (bonus untuk menambah nilai)

Global Business Trend

Synergy (strategic alliance) Image era.Glocalization.

Synergy

Image era (how to develop?)

BeforeNow

Global-Local (Glokalisasi)

Apa yang harus disiapkan oleh Indonesia khususnya dalam ranah bisnis.(termasuk advertising and marketing communication)

Terkait dengan Globalisasi


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