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Periscope 101 Stacey Hofmann Community Relations Officer Delaware Department of Agriculture
Periscope 101
Stacey Hofmann
Community Relations Officer
Delaware Department of Agriculture
Live-streaming free mobile app
“Explore the world through someone else’s eyes”
Came out in 2015
Purchased by Twitter
Launched in March 2015: Apple
Launched in May 2015: Android
What is Periscope?
Another Platform I Need to Learn?
Easy to do
Fun
Benefits:
Promotion
Visibility
Brand awareness
Entertainment
8 Ways to Utilize Periscope
1. Product Demos
2. Q & A Sessions
3. Behind the Scenes
4. Announcements
5. Product Launches
6. Live Tutorials
7. Tips
8. Live Events
Upload saved broadcasts to YouTube to stretch the ROI.
Let’s Get Started
Download Periscope onto your phone.
Follow your brand when selecting your username.
Link to your Twitter account
Periscope Settings
Click on the People icon
Click on your profile (upper
right corner)
Click on Settings
Select Autosave Broadcasts
Notifications
How To Watch & Interact
TV
Your followers
Utilize notifications
Globe
Everyone else out there
Number of scopes
Hearts –Show the Love.Ask a Question, Leave a Comment.
Share the Broadcast.
Preparing to Go Live
Open a broadcast (camera icon)
Enable:
Camera
Microphone
Location
Create a title using descriptive
words and #hashtags
Preparing to Go Live
Do you want a private
broadcast or out to the world?
Tap the Twitter icon
Landscape or Portrait?
Start Broadcast
Be casual and personable.
Welcome viewers as they join.
Remind your viewers what you are broadcasting about.
Speak at a good volume and annunciate.
Remember as You Scope…
Remember as You Scope…
TVs and computer monitors are
landscape oriented
Double Tap Screen to swap
camera view.
Don’t give your viewers motion
sickness.
Contact Info
Stacey Hofmann
Community Relations OfficerDelaware Department of AgricultureEmail: [email protected]
Phone: (302) 698-4542
@AgricultureDE
