7/25/2019 Periscope and International Strategy

1/34

Periscope and

International Strategy

7/25/2019 Periscope and International Strategy

2/34

7/25/2019 Periscope and International Strategy

3/34

Agenda

Benefts and Types o International Strategy

Company Overview - Neti

Class !isc"ssion-Neti#s International Strategy

Company Overview $ Periscope Periscope#s Competition

Class Brea%o"t

&'at is Periscope#s International Strategy

O"t Ta%e on Periscope vs( Neti

&rap )p and *ey Ta%eaways

7/25/2019 Periscope and International Strategy

4/34

Benefts o InternationalStrategy

Increased +ar%et Si,e

et"rn on Investment

.conomies o Scale eso"rces

/ocation Advantages

7/25/2019 Periscope and International Strategy

5/34

Types o International Strategy

International Corporate-/evelStrategy

+"ltidomestic Strategy

0lo1al Strategy

Transnational

7/25/2019 Periscope and International Strategy

6/34

7/25/2019 Periscope and International Strategy

7/34

+"ltidomestic Strategy

!ecentrali,ed !ecision +a%ing

Competition wit'in eac' co"ntry

C"stomi,e prod"cts per egion !i2c"lt to create glo1al e2ciencies

3ariance in strategies

&orldwide geograp'ic area str"ct"re

7/25/2019 Periscope and International Strategy

8/34

&orldwide 0eograp'ic Area

7/25/2019 Periscope and International Strategy

9/34

0lo1al Strategy

Standardi,ed prod"cts

Competitive Strategy

.conomies o Scale Not as responsive to local mar%ets

&orldwide prod"ct division str"ct"re

7/25/2019 Periscope and International Strategy

10/34

&orldwide Prod"ct !ivisionalStr"ct"re

7/25/2019 Periscope and International Strategy

11/34

Transnational Strategy

0lo1al .2ciency and /ocalesponsiveness

4lei1le Coordination

!i2c"lt to implement

&orldwide Com1ination Str"ct"re

7/25/2019 Periscope and International Strategy

12/34

B"siness /evel Strategy

Cost /eaders'ip

!i5erentiation

4oc"sed !i5erentiation 4oc"sed Cost /eaders'ip

Integrated Cost

/eaders'ip6!i5erentiation +"ltidomestic vs( 0lo1al vs(Transnational

7/25/2019 Periscope and International Strategy

13/34

!eterminants o National Advantage

7/25/2019 Periscope and International Strategy

14/34

+odes o .ntry

.porting

/icensing

Strategic Alliances Ac7"isitions

New w'olly owned S"1sidiary

7/25/2019 Periscope and International Strategy

15/34

is%s

Political

.conomic

4ormal Instit"tional is%s

7/25/2019 Periscope and International Strategy

16/34

Company Overview8

Neti

7/25/2019 Periscope and International Strategy

17/34

International

C"rrent O5ering8 9: co"ntries

;:

7/25/2019 Periscope and International Strategy

18/34

International

.pand as ast as possi1le w'ile stayingprofta1le company wide

et"rn to growing glo1al profts in ;:

7/25/2019 Periscope and International Strategy

19/34

Corporate /evel Strategy

0lo1al Internet T3 networ% o5ering movies and T3series commercial-reeE wit' "nlimited viewing onany Internet-connected screen or an a5orda1le no-commitment mont'ly ee

Needs to create international li1rary appealing ineac' co"ntry

Needs to license content separately in eac' co"ntryrom m"ltiple s"ppliers wit' ecl"sive access 1ids

&'at is t'eir international corporate level strategyJ

7/25/2019 Periscope and International Strategy

20/34

B"siness /evel Strategy

4oc"sed passion 1rand

&ide selection o o5erings wit'adaptive recommendations 1ased on'istory

!on#t 'ave everyt'ingE 1"t strives ort'e 1est in eac' category

&'at is t'eir 1"siness level strategyJ

7/25/2019 Periscope and International Strategy

21/34

+ode o .ntry

/icenses content in eac' mar%et romm"ltiple s"ppliers wit' ecl"siveaccess 1ids

Strategic alliances wit' InternetService Providers >ISP wit' s'aredinterests and goals

Are t'ese modes o entry eno"g'J&'at else co"ld t'ey doJ

7/25/2019 Periscope and International Strategy

22/34

Benefts

Sat"rated )(S( mar%et orces vision on new mar%ets to grows"1scriptions

Content strategy >controlla1le epenses ;9K )(S( growt' per 7"arter

L

7/25/2019 Periscope and International Strategy

23/34

is%s

+ain Iss"es8 Create international li1rary appealing to eac' co"ntry

/icense t'e content separately in eac' co"ntry >samedelivera1le as in )SJ

!igital inrastr"ct"re varies s"1stantially co"ntry to co"ntry

Cost o internet plans vary >"nlimited vs( "sage 1illing

eg"latory "ncertainty in oreign mar%ets

S'rin%ing 1ottom line as domestic profts are driven intointernational epansion w'ile as%ing or patience rom

investors "ntil s"1scri1er 1ase reac'es critical mass

Are t'ere any ot'er ris%s involved in its c'osen strategyJ

7/25/2019 Periscope and International Strategy

24/34

&'at is Periscope

'ttp866onperiscope(com6

7/25/2019 Periscope and International Strategy

25/34

+eer%at vs( Periscope

http://www.telegraph.co.uk/technology/social-media/11522017/Periscope-the-social-media-app-that-can-make-you-a-TV-star.htmlhttp://onperiscope.com/http://www.telegraph.co.uk/technology/social-media/11522017/Periscope-the-social-media-app-that-can-make-you-a-TV-star.html

7/25/2019 Periscope and International Strategy

26/34

Periscope Class Case St"dy

CompetitionQQ

Q

&' t i P i # I t ti l

7/25/2019 Periscope and International Strategy

27/34

&'at is Periscope#s InternationalStrategyJ

0lo1al Strategy $ leverage Twitter#sesta1lis'ed strategy and placement International Corporate /evel Strategy

egionali,ation6&orldwide >o"tlawed in vario"s

co"ntriesE incl"ding C'ina 4oc"s on areas wit' 'ig'est pop"lations and densities o

smartp'one "sers $ all on a worldwide scale

/imited diversifcation $ Periscope complements Twitter

Aligns wit' Core Competencies and cannot 1e easily

reprod"ced B"siness /evel Strategy $ di5erentiation

O5er a prod"ct and eperience t'at arg"a1ly no1odyelse can

&' t i P i # I t ti l

7/25/2019 Periscope and International Strategy

28/34

&'at is Periscope#s InternationalStrategyJ

International epansion fts perectly wit'

Periscope#s vision and mission R0ive people a p"lse on w'at#s 'appening aro"nd t'e

world

0iving Mo"rnalists t'e a1ility to live eed rom anyw'ere int'e world wit'o"t t'e 1"l%y e7"ipment

Reac' t'e largest daily a"dience in t'e world 1yconnecting everyone to t'eir world via o"r inormations'aring and distri1"tion platorm prod"cts and 1e one o t'etop reven"e generating Internet companies in t'e world(

0oal is to increase "ser 1ase and ret"rns

&'at ris%s do yo" see wit' Periscope#sinternational strategyJ

7/25/2019 Periscope and International Strategy

29/34

&rap )p and *ey Ta%eaways

7/25/2019 Periscope and International Strategy

30/34

&rap )p and *ey Ta%eaways

&'y goInternationalJ

7/25/2019 Periscope and International Strategy

31/34

&rap )p and *ey Ta%eaways

ConsiderationsTypes o .ntry

Costs associated wit' modes o entry

and entering new mar%ets is%s

Political

.conomical

7/25/2019 Periscope and International Strategy

32/34

L"estionsJJ

7/25/2019 Periscope and International Strategy

33/34

eso"rces

'ttps866pr(neti(com6&e1Client6loginPageSalesNet&or%sAction(doJcontent0ro"pId

7/25/2019 Periscope and International Strategy

34/34

eso"rces

'ttp8661gr(com6;: