THE P

ERKS OF

TWIT

TER

WHAT’S TWITTER?

Long Definition - “Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.”

In short – “The fastest, simplest way to stay close to everything you care about.”

https://twitter.com/about

1.What do you want to get out of Twitter?

1.What are the goals you are trying to achieve?

2.Who’s your audience?

1.“Social media isn’t ran by technology, but by people”

3.What’s your plan?1.Twitter takes time to be

successful, be patient.

LET’S GET STARTED

CONNECT!

• Tweeting• No one will listen if you don’t talk.

• Promotion• Let everyone know you’re out there.

• Building your following base• It’s a conversation.

ENGAGE WITH YOUR AUDIENCE

• Be Casual• This is a forum, not a press release

• Tweet Regularly• If you have something to say, just say it.

• Be of value• Don’t be another boring account

• Be Generous• 1:2 ratio

• Promote blood drives and other services

• Talk about important safety tips

• Inform about severe weather

• Engage with our communities

HOW WE USE TWITTER

HASHTAG AND OTHER TWITTER LINGO

• # - Hashtag

• @ - Mention

• RT – Retweet

• MT – Modified Tweet

• #MentionMonday

• #FF – Follow Friday

• CC – Carbon Copy

HOOTSUITE

THANK YO

U!Have fun! Make

your mark in the Twitter World.

@KSCapRedCross

@MattARinehart