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Persona - Empathy Map Guest Perspective Designed by: Date: Interaction: Designed for: Pain: fears, frustrations, obstacles Gain: “wants,” needs, measures of success, obstacles S E E T H I N K & F E E L H E A R S A Y & D O Adapted from XPLANE, XPlane.com
![Kevin Moran · Empathy Map 1. Empathy Map 2. Empathy Map 3. Storyboards. Storyboard 1. Storyboard 2. User Testing Script Participant Introduction Hello [participant]. My name is Kevin,](https://static.documents.pub/doc/80x56/60511a1a899195775b17ac13/kevin-moran-empathy-map-1-empathy-map-2-empathy-map-3-storyboards-storyboard.jpg)
