Personal Branding

What Is Personal Branding?Personal branding is a popular buzz word, but what does it really mean?

“Your brand is what other people say about you when

you’re not in the room.” ~Jeff Bezos, Amazon

Think of Yourself as a ProductWe all have attitudes and beliefs about brands based on our experiences. The strongest brands are:

• Powerful • Authentic• Valuable

The same qualities apply to personal brands.

Why Is Your Personal Brand Important?• We now have greater control of our own

destinies.• With that comes increased responsibility and

competition.

• To get ahead, we must manage the impressions others have of us.• With a strong brand, you:• Differentiate yourself from others.• Maximize your career potential.

What is your current brand?

What makes you special?What are your greatest strengths?What differentiates you from others?

How does your uniqueness translate to value?What are your most significant accomplishments?What do people come to you for?

What do you want to be known for?What do you want others to think when they hear your name?

How Do You strengthen your Personal brand?

Start thinking of yourself as a brand

Audit your online presence

Secure a personal website

Find ways to produce value

Be purposeful in what you share

Associate with other strong brands

Reinvent

Personal Value Creation + Self Establishment & Sustainability = Successful Personal Brand Presence

Self Establishment

& Sustainability

Developing a voice of Authority

Building an Online

Identity

Developing Personal

Style

Growing your brand

Developing Consistency across your

brand

Personal value Creation

Different Channels of Personal Branding

Offline Channels

Online Channels

Successful Personal Brand value

Creation

Offline Channels:- Publishing, writing articles of a news paper or magazine, public relations, Private/public speaking events (seminars, workshops, etc.).

Online Channels :- blogging, websites, Social Networks (LinkedIn, Google+, Facebook, etc.) , use of topic related forums.

How do you protect your Brand?

Key mantras of

Protecting Your Brand

Be Strategic

Promote you

Accomplishments

Dress and Act the part

Carry Positive Attitude

Stay Relevant

Communicate

Effectively

Defining your niche

Measuring your

success

Be Protective

“If you don’t invest in the brand as an asset like anything else, just like you would a factory, then you are going to lose market share and leadership. You have to maintain and replenish a brand over time.”

Thank You