Date post: | 28-Jul-2016 |
Category: |
Documents |
Upload: | miguel-pires |
View: | 220 times |
Download: | 0 times |
M i g u e l P i m e n t e l P e s q u e i r a P i r e s
Logo Usage GuidelinesManual de normas Gráficas
The LOgicA lógica
The MetricsAs metricas ou unidades de medida
Gwroing up i pretty much lived all my life in the portuguese village of Carnaxide, and that
is something that ended up defining me. I aboslutely love it. Its a place where you get the
best of everything, you get a mountain view, and a couple awesome mountains roads to drive
& skate, you can see the river down in the horizon and most of the times its windy.
The weather is just great,like my mom says “it’s always sunny in Carnaxide”.
The colour choice was obviosly defined before i even strated the logo.
The mountain, the sea and the sun.
Most of my youngest years were spent skating with friends so that influence had to be clear
on the logo as it was one of my first passions, but on top of that, ever since i became a digital
designer i’ve looked for the simpler side of things, so it definitly had to look clean but with
sharp edges.
As most of my created content is for the online and mobile platforms, therefore,
the metrics used for sizing will be pixels instead of milimeters or points.
The metric unit of pixels is represented by PX.
1/6
The Logo AnatomyAnatomia do Logotipo
M i g u e l P i m e n t e l P e s q u e i r a P i r e s
The logo is composed of a symbol, a nominative block and a bounding box.
The nominative block is optional, but the symbol and bounding box are mandatory.
The logo usage must always respect the aceptable formats.
acceptable logo formatsDiferentes formatos aceites
Negative VersionsVersões em negativo
2
M i g u e l P i m e n t e l P e s q u e i r a P i r e s
3
M i g u e l P i m e n t e l P e s q u e i r a P i r e s
1
2
M i g u e l P i m e n t e l P e s q u e i r a P i r e s
3
M i g u e l P i m e n t e l P e s q u e i r a P i r e s
1
Minunum SizeTamanho minimo
M i g u e l P i m e n t e l P e s q u e i r a P i r e s
M i g u e l P i m e n t e l P e s q u e i r a P i r e s
73px 175px25px
1/4
2/6
Background & marginsFundos e margens
Logo ColoursCores do logo
Type RecomendationsRecomendações de tipos de letra
Headlines: Fuel Square Body: Fueltvpe Slab Bold
Logo: F u e l S q u a r e 275 spacing
Text Simulation:
Lorem ipsum dolor sit amet consectetur adipiscing elit.
Cras tincidunt, enim a egestas venenatis, nibh urna pellentesque
arcu, varius pretium ligula velit ut odio.
Praesent urna neque, pulvinar at efficitur et, mollis nec eros.
Ut a sagittis urna. Interdum et malesuada fames ac ante ipsum primis
in faucibus. Integer id gravida nunc. Etiam nec quam pretium,
aliquet velit quis, euismod magna. Nunc euismod dignissim nunc,
sed varius neque vehicula et.
There should be no other element or logo
inside the safe box.
The background should at least be 15px wider,
in height and width, than the logo.
If there is a subtitle it must be considered
part of the logo.
The distance of the subtitle to the logo may vary
depending on the situation.
No round corner should be used in the backgrounds.
These guides apply to all formats.
75px
30px
15px
15px
Safe box
SubTitle15px
15px
The logo can only be used in 3 colous:
White, Black and Dark Gray.
It can also be displayed as a subtracted element
from the background.
Dark Gray#7f3f98
R: 127
G: 63
B: 152
3/6
Solid Background ColoursOpções de Cor para fundos
These are the only colours that should be used. There are no Mid Tones, no gradients.
If you need to place the logo on top of mid tones and gradients use a supporting background shape.
Colour ApplicationAplicação de Cor
Blue#1a8af3
R: 26
G: 138
B: 243
Yellow#ffc801
R: 255
G: 200
B: 1
Green#4bae4f
R: 75
G: 174
B: 79
Dark Gray#7f3f98
R: 127
G: 63
B: 152
Black#000000
R: 000
G: 000
B: 000
White#ffffff
R: 255
G: 255
B: 255
1 2 3
4 5 6
4/6
5/6
Application on Photographic BackgroundsAplicação em fundos fotográficos
6/6
Miguel Pimentel Pesqueira Pires2016 ®