PERSONAL BRANDING 101Practical webinar topics to enhance your mentoring conversation.
WELCOME
Welcome:
Amanda and Morgan
Mentees AND Mentors
Partnerships
Your tour guide today:
Gilly Johnson
Education, Defence Force, Business (and beef farmer … that’s a story for another day) – rugby entrepreneur
17 years in business, with 12 of these dedicated to mentoring (and I only look 25 according to my daughter!)
Worked across Australia with individuals from graduates to senior executives, across all types of industries and professions
My passion: encouraging you to make the most of a mentoring opportunity by learning togrow and develop great mentoring conversations and relationships.
Honeywell 360 Degree Feedback Survey:To gather anonymous feedback on theparticipants behaviours from peers, managersetc to highlight development areas.
WHAT DO YOU UNDERSTAND ABOUT PERSONAL BRANDING
Let’s dive right into the chat facility …
Please share what you think personal branding means …
‘The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf,” Shama Hyder wrote. Your online
personas can be curated — and they should be — because if left unattended, you risk letting others define your personal brand rather than defining it yourself.’
‘Your personal brand is not a costume, it’s not a disguise and it’s not who you hope to be one day in the not-so-distant future. Your brand is you, the authentic you that you are today and the unique talents you
possess. Whatever platforms you’re utilizing, make sure you stay true to the real you and that you maintain consistency.’
SOME EXAMPLES FROM THE WORKPLACEThe first year graduate who said – my brand is ‘brand grad’ – I want people to know my name, role,qualifications and what I can bring to the team.
The second year graduate who said – my brand is ‘just one of the team now’- I want to keep going in thementoring program to ensure I actively position myself to further my development.
The new front line supervisor who said – my brand is ‘one of the boys’- I need to start to shift my brand toreflect my new supervisory role now that I’m no longer at the same level.
The experienced manager who said – ‘my brand is my emotions’- people have a hard time seeing past my‘stress’ nature – they avoid bringing things to me for fear of stressing me out.
The executive who said – ‘my brand is very narrow’ – because I have a long career in the one industry,colleagues don’t recognise the other skills and experiences I can bring to the boardroom.
The self-employer business owner who said – ‘my brand is too broad’- because I’ve been involved in manythings – people are not sure what my areas of expertise are – what I do.
The Personal Brand Myth by Jeremiah Gardner: Be More Human
The point in thinking about yourself as a “brand” isn’t to create an alter-ego called our“personal brand” that presents a super-human, polished, and robotic persona of the real you.The point is to become authentic in who you are and intentional about how you tell your story.
Here’s how:
1. Know who you are. What do you value? What do you believe? What are you impassionedabout? Why? What are you really good at? What are you really bad at? Be intimatelyacquainted with your unique story… your why.
2. Tell your story. Find ways to tell your story in meaningful, raw, and human ways. And tell itas best you can right now.
‘Your personal brand is what you stand for – the values, abilities and actions that others associate with you. It impacts how you are perceived before anyone ever meets you. It
solidifies the “first impression” others have of you. Your personal brand tells others what they can expect when they deal with you. Already, others recognize your name, the work you do and what you’re all about. Their “read” on you may not be the brand you desire – but it’s
likely an honest reflection of the brand you actually have.’
