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A Guide to Personal Branding By Danielle Look
| Date post: | 11-Aug-2014 |
| Category: |
Career |
| Upload: | danielle-look |
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A Guide to Personal BrandingBy Danielle Look
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
What is a personal brand?
(and why do you need one?)
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
What is a personal brand?» The process by which we market ourselves to one
another
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
What is a personal brand?
» A collection of perceptions
» The process by which we market ourselves to one another
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
Inform
Help
Promote others
Promote Others/ Inform
Help
Inform
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
What is a personal brand?
» A collection of perceptions
» The process by which we market ourselves to one another
» Interactions + feelings = brands
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
What is a personal brand?
» A collection of perceptions
» The process by which we market ourselves to one another
» Interactions + feelings = brands
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
What is a personal brand?» A brand is a collection of thoughts and feelings.
» Thoughts and feelings are intangible.
» Intangibles must be perceived.
Microsoft Word Document
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
Define Your Personal Brand
» What do you want to be known for?
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
Build a Personal Brand, Not Just a Career
» Your brand should be rooted in your passion, not your current employer’s.
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
Build a Personal Brand, Not Just a Career
» Your brand should be rooted in your passion, not the mission of your current employer.
» Be specific and focused.
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
Build a Personal Brand, Not Just a Career
» Your brand should be rooted in your passion, not the mission of your current employer.
» Be specific and focused.
» Have two or three secondary areas of interest.
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
What ARE you passionate about?» What interests you so much that you could:– talk about it for hours? – read books and never tire of it? –watch hours of videos about it on YouTube? –write thought-provoking or controversial
article about it?
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
What ARE you passionate about?
What kind of work do you love so much that– you would do it for free? –puts a smile on your
face? – you find naturally easy?
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
» Connectors
What role do you play?
» Mavens
» Salespeople
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
» Connectors
What role do you play?
» Mavens
» Salespeople
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
» Connectors
What role do you play?
» Mavens
» Salespeople
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
» Connectors
What role do you play?
» Mavens
» Salespeople
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
"The success of any kind of social epidemic is heavily dependent on the
involvement of people with a particular and rare set of social gifts.“
- Malcolm Gladwell
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
AmplifyYour Personal Brand
» Making sure you’re seen & heard
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
What now?
» Legitimize your claims
» Amplify your work
» Connect & engage
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
Build Your Branding Toolkit
» business cards
» resume
» portfolio
» blog/website
» email address
» video resume
» wardrobe
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
Pet Peeve
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
business cards
resume
portfolio
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
Networking Cards
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
Resume & Portfolio
Update! Update!Update!
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
Blog/Website
» Why do I need to blog?
» What if I can’t write well or often?
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
LinkedIn» Who to connect with?
» What to put in my headline?
» Connect with Twitter?
» Reciprocate!
» Treat LinkedIn like a digital resume
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
LinkedIn» Who to connect with?
» What to put in my headline?
» Connect with Twitter?
» Reciprocate!
» Treat LinkedIn like a digital resume
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
LinkedIn» Who to connect with?
» What to put in my headline?
» Connect with Twitter?
» Reciprocate!
» Treat LinkedIn like a digital resume
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
LinkedIn (Continued)“I am detail oriented.”
“I operate with more efficiency when all the details are neatly arranged in front of me.
“If I don’t feel like I have a grasp on all of the details, I fear something will fall through the cracks.”
“I want to complete every project with all expectations met (and some exceeded).”
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
TwitterPrivate Twitter
accounts
Auto DMs & auto follow-
backs
Only tweeting article title +
link
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
The Final ThreeEmail Address
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
The Final Three
Video Resume
@drelevance | relevance.com @butterfly_89000 | about.me/daniellelook
The Final Three
Wardrobe
A Guide to Personal BrandingBy Danielle Look
