Date post: | 08-May-2015 |
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Technology |
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Online Reputation Management: Personal Branding
Pete GeallGraduate Project Manager-ECIF
“Personal branding is the process wherebypeople and their careers are
marketed as brands” (Lair et al: 2005)
But why is it so important?
• Hiring is a purchase • Employers want to make sure they are
making the right decision• What do you do before buying?
Employer = Customer
• 64% of HR managers think it is appropriate to look at online profiles of candidates for work.
• 41% have rejected people as a result.
(source: computer weekly 28/01/10)
Death of the CV?
Stages of Purchase
Would you buy from a company that didn’t exist on Google?
It Should Look Like This:
1) Don’t spread yourself thin.
Action(s):- Concentrate on the main networks- Check privacy settings- Reserve your URL(s) - namechk.com- Join a professional network
Recommendations
- LinkedIn shows you are connected professionally
- Recommendations = Live referrals
Professional Networks
2) Contribute valuable content.
Action(s)- Create a Blog (recommended: tumblr/blogger)- Comment/Review- Demonstrate your knowledge, interests and share your insights
Action(s)- Set up Google Alerts- Track your readers (www.bit.ly)- Monitor mentions
(www.socialmention.com)
3) Monitor, Track, Listen.
Metrics
Conclusion
- Protect/Nurture your (or clients) Brand
- Contribute and Monitor - Act consistently across the web
Resources• Microsoft HR Research - http://bit.ly/9UCEY1• 5 ways to avoid sabotaging your personal brand online - http://bit.ly/bHsXOe• Job Search 2.0 [Presentation] - http://www.slideshare.net/kellygiles/job-search-20• Social Mention – Track what people are saying about you: www.socialmention.com• Google Alerts – Set up alerts on subjects important to you - http://www.google.com/alerts• Social Media News – www.mashable.com• My Blog: www.modestmaritime.blogspot.com