What are you DOING?
140 characters that make a difference
Twitter’s core:
It's a new and easy way to discover the latest news (“what’s happening”)
related to subjects you care about.
Somehow that turned into this…Things that don’t matter:
So. Many. Links.
STOP.
Be selfish. Make social media about you.
Put yourself online.
Who are you?
Journalist? Student? Activist? Musician? Artist? Writer? Chef?
DECIDE WHAT YOU’LL PUT WHERE.
Tools to tell your story.
Here’s where I tell you to be careful
Does a FB profile or a website prejudice me before I meet a candidate?
Yes. Absolutely.
- Harvard admissions officer
But don’t listen to me.
The best branded journalists
“They take advantage of opportunities, write well-crafted tweets and choose niche blog topics that as a whole clearly indicate the type of specialized journalist they want to be. In this era of the journalist as brand, they’re playing really good offense.”
– Jennifer Gaie Hellum
3 things to do today
Look at your profiles. No, really look at them.
• Embarrassing photos?• Privacy settings?• Do you really want your Mom to see
this?
Decide who you’re going to be.
• What do you really care about?
Own it.
• Namechk.com• Find an idol• Start talking
Now what?
Use the networks you have to tell stories.Woj uses his twitter account to supplement his columns.
Take it offline.