Personal BrandingOptimist Club of San Antonio

January 20, 2009

A personal brand?

•If you are online in any way, you are building your own personal brand

But I’m not a soft drink

• Yes, you are like....

• Coke

• Apple

• Starbucks

• Ralph Lauren

• Nike

But I’m human

• So is....

• Michael Jordan

• Paris Hilton

• Tiger Woods

• Elvis Presley

• Mick Jagger

As of one hour ago...

•The most famous human brand is our new President, Barack Obama

But they’re media darlings

• They are covered and known in traditional media

• You are branding yourself through your participating in social media

How I am branding Alan

• Social Networks

• Blogging

• Journalism

• Self PR

• Photography

• Videos

I’m a mini broadcasting

network

My brand qualities• Expert in PR / Social Media

• Focus on technology

• Connected in Israel

• Track record

• Has fun

• Worth it - good value

• Human / Real

Why

• Being “found” leads to new business opportunities and deal flow

• Being an “authority” builds credibility

• Branding Alan adds value to - Alan’s brand

I “tweet,” engage in conversation, give away information

My business blog demonstrates expertise and helps clients and projects

I am involved in “be found”

Consumer facing blog covering AT&T positions me as an authority in triple play services in

telecom

Branding You!

• Join a few networks

• Determine what you want to communicate about yourself

• Make sure you have an up to date photo

• If you are on social networks, make sure you have an up to date profile

What are your goals?

• New business?

• New job?

• Better ranking on Google?

• Re-invent yourself during this economic situation?

• Make life changes

Everywire is my latest gig: creating an ecosystem of the next generation of

wired home networking

Facebook connects me to friends & business associates in

the U.S. and Israel

San Antonio-based BlogCatalog lists your blog in their directory

LinkedIn - business focused social networking in the U.S. and Israel

Flickr photos....I always carry my camera when I travel for fun or business

Focused Social Network for Israel’s Internet industry

Monthly columnist for San Antonio “Express-News” covering AT&T

and Social Media

I do interviews / reviews over at Redbone Guitar Boutique

B.B. King, Tom Petty, The Who in Concert

My “Conversations Series” with San Antonio’s Social Media Superstars

Being a friend to youth• Our youth are branding themselves

because they are online

• They need to understand that the image they project on line can affect where

• they go to college

• can get a job

• where their career could take them

Recommended Reading

• www.personalbrandingblog.com

• www.thepersonalbrandingblog.com

• www.robcuesta.typepad.com

Wrap Up• If you are online, you are creating your

own brand

• Dedicate 15 minutes a day on your personal brand

• Participate. Share. Engage.

• Combine your personal branding skills with the role you play in the Optimist Club

Contact

• Alan Weinkrantz

• 210-820-3070

• alan@weinkrantz.com

• www.weinkrantz.com

Copy of presentation

• online at weinkrantz.com

• copy and share with others

Thank You

© 2009