Why it Matters to Indys!

What is Personal Branding?

It’s the process by which we market ourselves to others.

Personal branding is, for some people, a description of the process

whereby people and their careers are marked as brands. the personal

branding concept suggests instead that success comes from self-

packaging; this includes but is not limited to the body, clothing,

appearance and knowledge contained within.

WIKIPEDIA:

Why does it matter?

You need to be in control of who you are, how you are perceived and what you want to be known for.

Who Is Doing It Well?

And Not So Well…

The Personal Branding Equation

Image + Message + Knowledge + Customer Experience

Getting Started

Pull it together – brand mantra (3 to 5 words capable of creating

transformation)

Emotional

appeal

Determine your description

Determine your function

Source: Forbes Woman

Getting Started

Survey clients and colleaguesIdentify strengthsFocus on niche  

Getting Started

genuine, passion, enthusiastic, professional, fun, approachable 

social media, writing, media relations, strategy, organization, personal branding

 

creative, writing, big-picture thinker, relationship-builder

Emotional Appeal

Description

Function

My Brand Mantra

Inspire change; make a difference.

Other Mantras

Swim in your own pondMake changeCreate and conquer

How to do it

Online Keys to Success

Be consistent with your image – show a visual link between all online assetsLet your personality shineCross-promote online and in the real world

How to do it

Image, Traditional Marketing and Branding Elements, Customer Experience

Real World

Real World Keys to Success

Professional pieces

Personal Branding Dos

Be positive and passionateBe consistentCommunicate your brandBe visibleBecome an expert

Personal Branding Don’ts

Misrepresent yourselfNeglect to observe social media etiquetteUnderestimate the importance of imageForget the “personal” in personal brandingMake it all about you

Conclusion

"Most successful men have not achieved their distinction by having some new talent or opportunity presented to them. They have developed the opportunity that was at hand." 

– Bruce Barton

Bonnie Elgie, APR

bonnie@bonnieelgiepr.com

bonnieelgiepr.com