Date post: | 01-Nov-2014 |
Category: |
Business |
Upload: | stellar-media-marketing |
View: | 277 times |
Download: | 0 times |
Personal BrandingSteps to Success
80 million names are Googled Daily, 77% of employers do a Google pre-screen on applicants, and 35% of these employers eliminate candidates based on negative
content.
Your Name Here
According to a 2012 Jobvite report, Recruiters leveraging social media to reach candidates is at an all-time high. In fact 92% of recruiters use or plan to begin using social
networks for recruiting.
• 43% of recruiters who use social recruiting saw an increase in candidate quality
• 73% have successfully hired a candidate through social
• 31% of recruiters using social have seen a sustained increase in employee referrals
Brand YouStep 1: Define the brand
Ask yourself...
✤ What makes me different?
✤ What would my customers and clients say is my greatest strength?
✤ What do I believe is my most noteworthy trait?
✤ What do I do to add value?
✤ What do I want to be known for?
Key Takeaways
✤ Forget the job title and focus on the value traits
✤ Be authentic - You don’t have to be perfect, you just have to be real
✤ Inject some personality.
✤ Buy into your own brand - if you don’t believe in you, why should anyone else?
ReputationStep 2: Start with where you are now
Where are you now?
✤ Google Yourself
✤ See yourself as others do
✤ Set up Google Alerts
Key Questions
✤ What are people saying about you?
✤ What are you saying about yourself?
✤ What are your branding strengths right now?
✤ What needs to be improved?
Remember Me Step 3: Be Memorable to increase brand awareness.
Being Memorable
✤ Leading with Value
✤ Concise targeting & mission in your message
✤ Consistent Branding
✤ Encompassing your brand in all you do
The key to any personal branding campaign is word of mouth marketing...but are you
memorable?
Photos Matter
A professional headshot should meet the following requirements:
1.Focus on subject’s face with limited distractions
2.Subject should be smiling
3.Subject is wearing clothing that reflects their personal brand.
4.No sunglasses, no hat, no t-shirts with slogans or intricate patterns
5.Females no plunging necklines or large, dangling earrings
Be honest: Do you look the same in your professional and social media photos? If not, you have a branding problem.
Consistent Branding
Encompassing your brand in all you do✤ Online constancy
✤ Consistent photos and images
✤ Consistent wording & descriptions
✤ Offline Consistency
✤ Business cards that wow
✤ Marketing that connects
✤ 30 second commercials
✤ In all your communications
Does it all tie together and consistently convey your personal brand?
Use Social Media to Help Boost Your Personal Brand
Homework
✤ Google Yourself
✤ See what others see
✤ Start forming your personal brand
✤ Update your social media profiles for both accuracy and privacy