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Personal Branding How to create OUR BRAND, get noticed and become successful?
| Date post: | 30-Oct-2014 |
| Category: |
Business |
| Upload: | angielski-w-biznesie |
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Personal Branding
How to create OUR BRAND, get noticed and become successful?
60min 10min 20min
BRAND?
Personal Branding?
#3 creating individual value
Personal Branding ?
#1 people & their careers are brands
#2 success comes from self-packaging
Tom Peters
“Today, in the Age of the Individual, you have to be your own brand.”
“It's that simple -- and that hard. And that inescapable.”
1997
Dan Schawbel William Aruda
1. Personal Brand
2. Discover your Brand
How we market ourselves to others; someone like me & you.
Define your identity; how you want to come across.
3. Take a niche
Be the best in sthg. for a specific audience.
STAND OUT
MANAGE YOUR CAREER
CAREER AS A RAMP
STRONG BRANDING
Where to start?
#1 Find your passion
#2 Translate it into a brand
#3 Don’t take “No” for an answer
9/10
“No!”
“are you crazy?!”“forget it!”
“HAHA!” “GET LOST!”
Creating a brand
What makes medifferent?
#1 Define what makes you YOU
#2 Create a blog, website, presentation
#3 Design an email signature
Who? What?
Where? Why?
My story
EUREKA?
=
=
Become an email maniac
Who?
What?
Why?
Where?
NETWORK!
UP TO
DATE
Seth Godin Garr Reynolds Charles Leadbeater
look for opportunities
2007-2010 Marketing strategy project
2007-2010
Digital presentations
• >60 presentations in schools & Multikino
• 15 cities
2010
Website project
2007-2010
Video Podcasts
• >35,000 views
2008
Marketing Scholarship $2000Minnesota, USA
“We are delighted to grant you our scholarship. Your application was impressive.”
Dear Chris,
2009
“Lucky13” Summer Internship programCampbell Mithun, Minnesota, USA
Mybrand
Catchy title
Consistent branding
International Business Contactsusing Social Media
Personal Branding
Death by Powerpoint ?
The #1 skill employers look for?
Leadership
10min
Who does it right?
Be yourself
Don’t overdo it
Tell a story
Contribute
You arein the spotlight
“Success is not the key to happiness...
Happiness is the key to success.”
“Great jobs, world class jobs, jobs people kill for...
don't get filled by people emailing resumes. Ever.”
Seth Godin
goldenline.pl/forum/angielski-w-biznesie
facebook.com/angielskiwbiznesie
