Date post: | 22-Sep-2014 |
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Personal Branding
featuring:
Hosted by: Caitlin QuanEvisors Marketing & Operations Associate
Bobby UmarPresident of
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Engage with your Personal Brand--Bobby Umar
Twitter: @raehanbobby
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AGENDA1 Intro to Leadership
2 Corporate Brand
3 Personal Brand
4 How to Develop it
5 How to Leverage it
Twitter: “raehanbobby”
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CAREER POSITIONS
Bombardier: Aerospace Design Engineer
Musical Theatre Company: Artistic Director
Kraft Canada:Cheese
Unilever: Dove Masterbrand and the Campaign for Real Beauty
Raeallan: Entrepreneur
Shad Valley McMaster:Assistant Director / Faculty
Fade to Brown:Sketch Comedy Performer
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CAREER POSITIONS
Bombardier: Aerospace Design Engineer Musical Theatre Company:
Artistic Director
Kraft Canada:Cheese
Unilever: Dove Masterbrand and the Campaign for Real Beauty
Raeallan: Entrepreneur
Fade to Brown:Sketch Comedy PerformerA Diverse Career,
A Lifetime of Branded Engagement
Shad Valley McMaster:Assistant Director / FacultyKey Take-away:
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LEADERSHIP
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THE POWER OF CONNECTION
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“Leadership is about making a difference and creating positive change. Its about getting things done, and getting rid of
everything else that doesn’t contribute. Its about encouraging, enabling, and
empowering every volunteer. Its about reinforcing core values, articulating a vision,
and then setting people free.”--Carly Fiorina, Former CEO of Hewlett-Packard
LEADERSHIP DEFINED
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1
Are leaders born or made?
LEADERSHIP
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1
LEADERSHIP
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1
You all were born to be made into Leaders!
LEADERSHIP
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LEADERSHIP
Leaders Connect
Leaders know who they are
Leaders ask the right Questions
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WHAT IF?
“That’s one small step for [a] man, one giant leap for mankind”
-- Neil Armstrong, 1st man to walk on the moon (1930 – 2012)
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HOW CAN WE?
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WHY NOT?
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LEADERSHIP
You gotta want it!
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LEADERSHIP QUESTION
What is my Personal Brand?
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DEFINITION: A BRAND
"A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.“
--Michael Eisner, Former CEO of Disney
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DEFINITION: A BRAND
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A promise to deliver an unmet need
A collection of your experience with a name, logo or symbol
What you remember -- e.g.
Key Take-away: A brand is a promise
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TOP GLOBAL BRANDS
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4
7
2
5
8
3
6
9
Source: Millward Brown Optimor BrandZ Report 2012
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BRANDING IMPORTANCE
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In today’s economy, you need an emotional connection
You and your colleagues or contacts are defining it
Early adopter vs. Late adapter?
If you don’t create a consistent brand, the competition will
Creates a focused link for the organization, the team & YOU
Key Take-away: Know your brand, then engage!
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BENEFITS OF A GOOD BRAND
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Recognition
Trust
Loyalty
Market Share
Relationship
Increase $$Increase happiness
Key Take-away: Relationship with a brand can be profitable
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MY BRAND EXPERIENCE: DOVE
Key Take-away: Dove insight led to incredible brand growth!Hosted by:See the rest at evisors.com/webinars/webinar/79
YOUR BRAND EXPERIENCE:
WHAT IS THE BRAND OF {INSERT YOUR COMPANY HERE}?
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CORPORATE BRAND
Key Take-away:
What does {Insert your company here}
promise to bring?
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PERSONAL BRANDCorporate Brand: Promise delivered to stakeholders
PERSONAL BRAND: Promise delivered to everyone you come in contact with
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PERSONAL BRAND
Key Take-away:
What do you promise to bring?
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PERSONAL BRAND
Key Take-away: Personal brand is both personal & professional
1 Some of the best brands have a personality
a Richard Branson (Virgin)
Obama (U.S. Gov’t) b
2 We have multiple brands for multiple contactsa Customers, Employees, Suppliers, Family, Friends, etc.
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1 Personal brand to my wife
a Listens to my storiesSupporter and best friendConnection
b
c
PERSONAL BRAND
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2 Personal brand to my son Nyal
a Picks me upReads storiesConnection
b
c
PERSONAL BRAND
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2 Personal brand to my new daughter Ryah
a Picks me upMakes googly facesConnection
b
c
PERSONAL BRAND
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3 Personal brand to my Mom
a RebelliousLoves my food (curry!)Connection
b
c
Key Take-away: Personal brand is unique to each & similar to all
PERSONAL BRAND
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What is your Personal Brand as [insert name]?
PERSONAL BRAND
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PERSONAL BRAND
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How do you figure out your Personal Brand?
I’ll go through the steps
Key: take time to reflect and be completely honest
Feel free to ask anyone for feedback
Have fun with the process!
Invest in yourself. The BEST investment ever!Key Take-away:
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1 Best. Investment. Ever.
Your investment → Your worth
No deposit. No return.
PERSONAL BRAND
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1
Whatever you think it is…Let’s wipe the slate clean!
PERSONAL BRAND: FIRST STEP
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PERSONAL BRAND
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Know Thyself: 4 Key areas to target
Your Assessment
Assessment of others
Online/Computer assessment
Review of all your Experiences
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SELF ASSESSMENT1
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Personality
Values
Interests
Skills
Experiences
PERSONAL BRAND
“Know thyself.”-- Aristotle
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PERSONALITY TOOLS1
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Myers-Briggs
True Colors™
Strengths Finder
Birkman’s First Look
Leadership Circle 360° Profile Assessment™
Holland Interest CodesEach has its own benefits, but all of them offer useful insights and guidance
Key Take-away:
6
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1
What are your key Personality traits?
PERSONALITY
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VALUES1
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A set of beliefs or criteria that are important to us
Unique to each individual • Background• Upbringing• Life experiences• Personal philosophy
3 main types related to your professional and personal growth• Intrinsic• Extrinsic• Lifestyle
Your Values are a Point of Difference (POD) and are constantly evolving.
Key Take-away:
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1
What values are most important to you?
VALUES
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INTERESTS
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Things that you enjoy doing or are curious about learning
Proper alignment = proper motivation
Interests change as you do
Gain insight into your strengths and your needs
Look at what you do and what you yearn to do Key Take-away:
4
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SKILLS
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Aptitudes developed from patterns of interests, activities, and successes
Natural tendencies / skills• Learned skills• Special skills• Always developing
What are your aptitudes, which ones do you like? Key Take-away:
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1
What are your top skills and interests?
SKILLS & INTERESTS
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EXPERIENCES
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Experience, Knowledge, and Achievement
Successes from application of skills
Acknowledgements, awards, key results
The “Story” and Feelings behind the experience
Focus on any achievements you are most proud of Key Take-away:
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4
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1
What are your top 3-5 experience stories?
EXPERIENCES
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PERSONAL BRANDING
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Now it’s time to extract your brand
Common themes?
Threads within the stories?
Words, ideas, and images that stand out?• Brainstorm all relatable and exciting words from these
Your Personal Brand is that what everyone gets or expects from you. It is your promise to them.
Key Take-away:
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4
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PERSONAL BRANDING
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Top 3-5 Personal Brand elements
Personal Brand statement• What you are the best at (value) • Who you serve (audience) • How you do it uniquely (USP)
Bobby Umar is a dynamic connector who nurtures people to discover their purpose and authentic journey to achieve personal and professional leadership
Keep your statement punchy, memorable, and real Key Take-away:
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PERSONAL BRANDING1
2
Top 3-5 Personal Brand elements
Personal Brand statement• What you are the best at (value) • Who you serve (audience) • How you do it uniquely (USP)
Bobby Umar is the Beacon of Light who finds “Lost” Leader-Ships and brings them ashore to start an authentic Leadership Path of Passion and Purpose
Keep your statement punchy, memorable, and real Key Take-away:
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1 Know yourselfShow yourselfGrow yourself
PERSONAL BRAND
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LEVERAGE YOUR BRAND
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Start walking the walk
Start talking the talk
Build your online brand presence
Make it a daily part of your everyday life
Demonstrate Passion, Meaning and DifferenceKey Take-away:
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4
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1 Networking Events
• Elevator pitch
• The Art of Questioning
• Talk about passions
• Determine their brands
• Storytelling
Infuse Personal Branding in what you talk aboutKey Take-away:
LEVERAGE YOUR BRAND
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2
• Build your profile
• Solidify the headline
• Connect
• Engage
Update both your online and offline resumeKey Take-away:
LEVERAGE YOUR BRAND
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4 Career Leadership• Think of fit between Corporate
and Personal brand• Network aggressively within the office
• Leverage feedback
• Storytelling
Do they know what YOU promise the company? Key Take-away:
LEVERAGE YOUR BRAND
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ACTION PLAN
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Get feedback to finalize your Personal Brand
Tell everyone by engaging both online and offline
Monitor your progress
Keep it real, authentic, clear, and be yourself
Don’t Wait! The Personal Brand journey starts now!Key Take-away:
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4
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FINAL THOUGHTS1
Personal Brand: What you promise to bring2
Corporate Brand: What organizations promise to deliver
4 How to leverage with your LeadershipInfuse it in everything you say and do online and IRLa
Know yourself to show yourselfb
Make a difference for the people you servec
How to develop: Self-Assessment, Feedback, Online, Experiences, Personality, Values, Skill, InterestsThemes, Threads, Words, Images, Ideas
3
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The best investment is in you!
FINAL THOUGHTS
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You gotta want it!
FINAL THOUGHTS
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QUESTIONS?Bobby UmarPresident, [email protected]: “@raehanbobby”
“Caring + Communication = Connection”
Connect with me on
Linkedin, Twitter and my FB page!
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Questions & Answers
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Questions & Answers
Question 1:
What are some of the common mistakes or misconceptions about personal branding?
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Questions & Answers
Question 2:
What are your top 3 tips for personal branding when making your LinkedIn profile?
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Questions & Answers
Question 3:
How do you facilitate others in discovering their personal brand?
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Questions & Answers
Question 4:
Should I change my branding depending on the company I am interested in?
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Questions & Answers
Question 5:
Are your personal branding suggestions applicable from a cross-cultural perspective?
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