PERSONAL BRANDING

Business Development Boot camp

BRANDING? PERSONAL?

Strength

Weakness

opportunity

Threats

Personal Branding is a powerful tool to reach your goals, both personal or professional, this happens through differentiation of yourself.

It’s the way people explain you to one other in the first 2 minutes.

Everything you do adds or decreases value to your personal brand.

Product vs Personal branding

Product branding Personal branding

Static, it’s made or produced by team It’s composed of other’s people perception & your self image

In trade Bigger purpose

Objective is profit Strategic

STAY TRUE TO YOURSELF!

10 000 billion cells206 Bones5,5 Liters blood7KG of brains

No other biological combination than yours

Be aware

Impression Management

Tactical persona-What is expected from

you-

Ideal persona- Who do you want to be -

Authentic persona

- How do you see yourself-

Why

Forming something that lasts

How

What

Th

e g

old

en

circle

HOW TO BUILD YOUR PERSONAL BRAND Reflect

• Social• Self reflection

Description

• Keywords• Industry• Target groups

Summarize

• Publish• Re-read

SALES VS PERSONAL BRANDING

Actions speak louder than words

What’s AIESEC?

How do you see it?

Present your “All in one”

INFLUENCE ON THE SALES

Brand alignment

Social media

Interpersonal

contact

Inter”brand” contact

Actual Strategy

MAKIN’ IT HAPPEN Linkedin

TaglineSummary Your education

Your CV Who are you? Let it shine!

Other media to share your profileIssuuSlideshareWorkfolioGood.coSalaryfairy

DESCRIPTIONYou want to be found!

No cheap sale though• Specific

• Research• Key words• To the point• Storyline

LINKEDIN Tagline

Picturee

Your summary

- Ask for recommendations on continuous basis

- Update- Make your url- Specify region

CV

Tell your story

What’s your goal

Be honest

It’s branding Font & colors matter Language use counts Style No age!

FAST TIPS FOR JOB HUNTING & CONTENT CREATING Hemmingway

Themuse.com

Mailchimp (or other services)

Photofeeler

Klout

Coursera

KLOUT

HEMMINGWAY

PHOTOFEELER

SUMMARIZE

You’re in Sales, Business Development & Marketing

What’s typical for marketeers/BD peepz?

Creative

Good with words

Out of the box

YOU

AIESEC

YOUR PRODUCT

CONTACT DETAILS

Margot Vanfleteren

NST Business Development Belgium

Margot.Vanfleteren@aiesec.net

Linkedin.com/in/margotvanfleteren

Twitter.com/MargotVF

“ALL WE HAVE TO DECIDE IS WHAT TO DO WITH THE TIME THAT IS GIVEN US.” ― J.R.R. TOLKIEN

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