Date post: | 20-Sep-2014 |
Category: |
Marketing |
View: | 371 times |
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EL KTAOUI ZAKARIA
Table of contents
Personal Branding :1. What is it ?2. Why it is important ?3. How to create a brand ?4. How to communicate your Brand ?5. How to utilise your network ?
Brands
Brands
What’s Personal Branding
• The process of developing a “mark” that is created around your personal name or your career.
• You use this “mark” to express and communicate your skills, personality and values.
• Powerful,clear,postive idea that comes to mind when people think of you.
• Its what you stand for-values,abilities,skills and actions.
How to create a brand ?
Be Consistent
Know Your Value
How to communicate your brand
• In 2011 89% of employers used social media fo recruiting.
• In 2012 92%.• 89% of recruiters have hired throw Linkedin,• 25% via Facebook,15% via Twitter.
Examples
• Branding is about you.
• A strong personal brand is not about how long you’ve been building it,but how well you’ve been doing it.
• Make you feel powerful.
Resssources