Date post: | 14-Sep-2014 |
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Business |
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Do you wish to establish yourself as an expert in your field
Do you wish to build a solid reputa6on within your chosen arena
Do you wish improve your perceived value in the marketplace
Do you wish to enhance your Visibility & Presence
Do you wish to stand out from amongst your colleagues & compe6tors
Do you wish to create a clear focus for your career & business
Do you wish to boost your revenue & increase compensa6on
Do you wish to thrive even during economic downturn
Do you wish to achieve your Personal & Professional Goals
Do you wish to move from being ‘Good’ to ‘Great’
Do you wish to build a Charisma6c Brand for which people believe there is No Subs6tute
Formula: Transforma6onal Concept
Simon Sinek’s TED Video on ‘Why’
Your Brand Studio is India's First and Only, One of its Kinds –
Experien6al Personal Branding Workshop
Mission
Help Professionals, Entrepreneurs, CXO’s & Students on how they can Develop,
Promote & Preserve their Most Valuable Asset-‐ their Personal Brand!
The Authen6c Way!
History 2007-‐ Brand Called ‘You’
Jan 2011-‐ Your Brand Studio
Logo: Thumb Print: YOUniqueness Red: Color of Passion Studio: Crea6ve Work Tagline: Authen6c Personal Branding
Workshop Agenda
Power of Brands
Basics & History of Branding & Personal Branding
Formula for Personal Branding
Building Brand Value
Defining & Posi6oning Your Personal Brand
What Personal Branding is NOT
How to use Personal Branding to achieve both Career & Business Goals
Launch, Communicate & Maintain: Personal Brand
Walk The Talk!
360 Degree Personal Branding Assessment
60 Minutes : 1 on 1 Coaching
What are your Expecta6ons from this Workshop? Why do you want to Develop you Personal Brand?
Basics & History of Branding & Personal Branding
Brand was later registered in the dic6onary in 1552 as “iden6fying mark made by a hot iron”
Branding started in Sweden in the middle age (476-‐1492)
Branding was the ac6on of burning a symbol into the flesh of a Horse etc. in order to signify ownership of the animal and differen6ate
19th Century-‐ Brand used for business, emo6ons and trust
What is a Brand
What is NOT a brand?
Brand is NOT a Logo
NOT an Iden6ty
NOT a product/service
It’s a GUT Feeling about YOU
It is NOT what you say about Yourself but its about what People Say about You!
Think-‐ Feel-‐ Perceive about YOU!
What is a Personal Brand?
“Your personal brand is the powerful, clear, posi6ve idea that comes to mind whenever other people think of you. It’s what you stand for – the values, abili6es and ac6ons that others associate with you.-‐ Peter Montoya
1937 by Napoleon Hill
1981 by Al Ries & Jack Trout
Tom Peters (Fast Company), 1997 Regardless of age, regardless of posi6on, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the Brand Called You. It's that simple -‐-‐ and that hard. And that inescapable
2007 Joshua Rozario, India ‘Brand Called You’
Personal Branding vs Personal MarkeUng Build Brand not Image
Not about pursuing fame Its not an Ego Trip
Personal Branding is not easy
Choose a Mobile Phone Brand
Why does your Employer/Client pay you?
Building Value is not Enough, you Need to Communicate It! and that’s Personal Branding Again!
The Myth BusUng • Experience! • Hard Work! • Excellence vs Success!
Alchemy of Great Work
What is it that is there in Your Hand? • That represents Your Iden6ty • That represents Your Income • That represents Your Influence
You are Wired & Shaped for a Purpose
What are You going to do with what you have been Given?
S-‐ Spiritual Girs H-‐ Heart (Passion) A-‐ Abili6es (Strengths) P-‐ Personality E-‐ Experiences
Personal SWOT Analysis
Hedgehog vs Fox
Are you a Hedgehog or a Fox?
Jim Collins, 2001
‘Good’ is the Enemy of ‘Great’
Hedgehog Concept
What are you ‘Best’ in the world at? • Your Core Abili6es/Competency • Things that come easily & naturally to you • Things people say/recognize in you
• Not to be the ‘Best’, its an Understanding of what you can be the ‘Best’ at
• Understanding what you cannot be the ‘Best’ at • You my be involved in something that you may not be ‘Best’ at
What are you ‘Deeply Passionate’ about?
• What is that ‘One’ Thing that you would love to pursue if you had all the resources, support, money etc.
• What is that ‘One’ Thing that you would love to pursue if you didn't’t have any of the resources, support, money etc.
• Its NOT to S6mulate Passion but to Discover what makes
you passionate
What drives your ‘Economic’ engine?
FlyWheel and Doom Loop
Stay the Course
• Best At • Find your Passion • Economic Engine • Start the Flywheeel in Mo6on • No Distrac6on • Stay Focused
What’s your Compe66ve Advantage? You + Best At + Why
Defining Your Personal Brand
What’s your Current Personal Brand? What’s your Desired Personal Brand?
Personal Brand Posi6oning Elements
Elements External/Internal
Target External Need External
Compe66ve / Comparison
External
Benefits Internal Reasons Why Internal
Brand Character Internal
Personal Brand PosiUoning
Who is your Target Audience?
Who do you want to ‘Influence & Impact’ with your Personal Brand
• Demographic Informa6on • Psychographic Informa6on • Key Behaviors
What Need do you cater to?
What ‘Gap’ can you fill-‐ Beter • Func6onal • Emo6onal
What are your Comparison?
Who will you be Compared with to meet that Need • Current Comparison
• Desired Comparison
Reasons Why • Proof • Your Calling • Credibility
Brand Character • Brand Personality • What does your Brand Stand for? • What are your Brand A_ributes & Traits?
Personal Brand PosiUoning Exercise
Personal Brand PosiUoning Statement
Launching Personal Brand
Personal Brand Tool Kit • Brand Iden6ty/ Logo • Business Card • Personal Domain Name • Personal Branding Website • Profile • Online Profiles • BrandPitch
Personal Brand Pitch
www.15secondpitch.com
Personal Brand Pitch: Step 1 • My name is… • I am a (n)… • specializing in…
Personal Brand Pitch: Step 2 • What Do you do?
Personal Brand Pitch: Step 3 • Why Your’re the ‘Best’?
Personal Brand Pitch: Step 4 • Your Call to Ac6on
Personal Brand Pitch: Step 5 • Mirror / Video Prac6ce
Personal Brand MarkeUng Plan
Avenues of MarkeUng your Personal Brand
Integrated Brand MarkeUng
Online Avenues of MarkeUng your Personal Brand
7 Steps of Goal Achieving
Iden6fy what you want-‐ Be Specific S-‐Specific M-‐Measurable A-‐Ac6onable R-‐Relevant T-‐Time bound
WIIFM
What's In It For Me
What Skills/Knowledge would you require to achieve this Goal?
Who are the People (Known & Unknown) who can help you achieve this Goal?
What Obstacles would you face?
List them down
Ac6on Plan: Consider the Obstacles
Time of Achievement
Walk The Talk!
What are the top 3 decisions made?
360 Degree Personal Brand Assessment
1 on 1 Personal Brand Coaching
Stay Connected with us on
www.yourbrandstudio.com www.joshuarozario.com
[email protected] +91-‐80-‐ 4145 6612