Personal Branding

Personal BrandingHashtag: #SAESM | Twitter: @Shusmo | Presentation: www.slideshare.net/kelahmad

Khaled ElAhmad#ZINCSM

@Shusmo | [email protected] | 0797388044www.slideshare.net/kelahmad

mailto:[email protected]

Before You Post

Is the message educational or entertaining?

Is the voice correct?

Is it too long?

Is the URL correct?Should I target a specific audience with this message?

Did I use the right keywords and hashtags to maximize exposure?

How many times have I already posted something today?

Did I spell check?

Will I be okay with absolutely anyone seeing this?

Is this reactive communication or is it well thought-out?

Did I make the most of visual content—images, video, slides?

Did I make the most of my update text—headline formulas, polls, quizzes?

Source: http://www.business2community.com/brandviews/buffer/complete-social-media-checklist-writing-winning-posts-01198921#qJPeZOfgVH26ZDh8.99

Photo credit: http://bit.ly/w5PtXf

: الماضي . في حول وال للمحتوى المنتج الوحيد المصدر كان البراند األدوات وال المعرفة يملك يكن لم ألنه للمستخدم قوة .وال


: االنترنت عصر للمستخدم في تسمح التي األدوات توفرت فقط بينهما يدور الحوار كان ولكن البراند، مع .بالتخاطب


: االجتماعي اإلعالم ثورة ألول في المستخدم بإمكان أصبحالجمهور أمام البراند مع والتخاطب به خاص محتوى .إنتاج

Facebook Users Penetration in Arab Countries

Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

Source: www.ArabSocialMediaReport.com

http://www.arabsocialmediareport.com??????/

Use of Language on Facebook in Arab World


Source: www.ArabSocialMediaReport.com

عربي

English

http://www.arabsocialmediareport.com??????/

Twitter Monthly Active Users (MAU) in Arab Countries


Source: ConnectAds Feb 2015

KSA 8.8MilUAE 1.5MilEgypt 1.5MilKuwait 1MQatar 350KLebanon 260KJordan 250KBahrain 220KOman 200K

New Apps

Self Branding in Arabic



القطيع من جزء كنت إذا

سيميزك؟ الذي الشيء ما

البراند؟ هو ما

التي • المضافة القيمة هو البراندتستطيع والتي غيرك عن بها تمتاز

باستمرار تقديمها

Monitoring

اسمك

المنافسون

العمل مجال

عنك؟ يبحث الذي من

النجاح قصص من للتعلم

ما بكل علم على لتبقىجديد هو

Marketing Was about?

عن كان المنتجالترويج

Social Media

Build Your Online Community

Your Digital Home

AboutMe.com

LinkedIn.com

Sample Content Banks

المفضل كتابك مؤلف مع والتفاعل للبحثمدينتك في السياسيين مع للتواصل

بالك على يخطر موضوع ألي المقاالت أحدث

مجالك في فكر صاحب لتصبح

Twitter

االجتماعية الشبكات على فعال بشكل تواجد

مشوق قصصي بأسلوب شارك

عليه وركز شغفك على تعرف

وودي شخصي بشكل وتعامل تحدثبناء و إيجابي بمحتوى شارك

مقابل بدون الناس ساعد

واالفتراضي الحقيقي العالم في اجتماعيا كن

Facebook

Share Facebook Native Video








Share Quote photos


Post More Often


Content

The Timeline

Content Marketing

Content Marketing

Help Your Audience Make a Purchase Decision

Don’t Sell

CONTENT

IS THE NEW DEMOCRACY

Content Curation

Become a Thought Leader

النشر طرق أفضل



تفاعلى محتوىPost content that interest your fans and followers.

Mix your posts with Brand & General Content.

Post:- Questions- Fill in the blank- Guess the number / Author - Greetings- Quotes- Top 10- Polls- Interviews- Articles

How often should you post on Social Media?

Post to Twitter at least 5 times a day. If you can swing up to 20 posts, you might be even better off.

Post to Facebook five to 10 times per week.

Post to LinkedIn once per day (20 times per month).

النشر مرات عدد

The Plan

Social Media Goals

Key Performance Indicators

Monitoring

Brand Name

Peers

Sector

Who are talking about your Brand?

What can you learn from your Peers?

Stay Updated

Management Tools

Influencers Tools

االجتماعي االعالم نشطاء

Is Active Good Enough?

االجتماعي االعالم نشطاء

How to find Influencers

Check Influence Measurement Tools Manually Validate Check their Content

(What topics they mostly discuss? is it random?)

Check how frequent they post Do they engage or just broadcast?

How can Influencers help

Retweet and Share your posts Comment & Reply Live Tweet your events Co-Create Content together Tag you once you are mentioned Help you with your Crowdsourcing

How to reward Influencers

Free Access to your Brand Free Invitation to your Offline Activities VIP Treatment Free Samples Early access to your products

Tools

People not seeing your content?

Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

• Schedule your content• Decide what type of content you want to share• Discover new content• Queue content• Reschedule posts

Not sure which post will rank?


which helps you determine the success of your topics before you put pen to paper. It will tell you what words in your title are important and suggest additional terms.

Are you Twitter followers not growing quickly enough?


Best tool around to manage, clean, unfollow and follow the right people.

Video is becoming more and more important, and difficult to produce.


You can easily create videos with Directr, which also includes tons of storyboards to help you organize your video.

High quality graphics are needed in your content mix, and difficult to produce.


With Canva you can use so many ready-made templates and design your artwork as easy as drag and drop.

You can’t find great content to share


ContentGems will dig through the dirt and find great content for you to share. It also –

• Expands your interest groups as defined by keywords and other search tools• Allows you to set criteria for each interest• Allows for added preferred and trusted sources you want to add

LinkedIn

WHY LINKEDIN?

@KCCLAVERIA | KCCLAVERIA.COM


Because it is the world’s largest professional network.


It has 277 million members (and growing).Photo credit: press.linkedIn.com


Your LinkedIn profile ranks high on Google.


Recruiters use it.Credit: Jobvite.com


TIP #1:Complete your profile.


Go for it.


TIP #2:Use keywords in your profile.


Add keywords to your professional headline.


Use keywords in your summary.


Mention what tools and software you have experience with.


Mention clients you have worked with.


Keywords increase your chances of getting found.


TIP #3:Show off key projects.


Go to your “experience” section and add links to each role.


LinkedIn will show your projects under each role.


TIP #4:Connect only with people you know or you’ve met.


Connect with colleagues, classmates, friends or people you’ve met at networking events.


TIP #5:Customize your message when inviting people.


Customize this section.


ALWAYS.


TIP #6:Post consistently.


Share links to industry news and your own work, photos, etc..


Posting regularly keeps you on people’s radar.


TIP #7:Mention people.


But only do it when it’s appropriate.


TIP #8:Check who’s checking your profile.


You’ll find this at the right-hand side of your LinkedIn feed.


Check this section to discover new people to connect with.


TIP #9:Recommend (awesome) people.


Share the love. Don’t be shy to leave a recommendation for people who’ve worked with.


Also, don’t be shy about asking for recommendations.


TIP #10:Invite people to meet you offline.

االعالم منصات على حصلت أخطاءاالجتماعي




If you tell people what you know

They will buy what you sell

Last

Twitter

Twitter

Twitter

Following Followers

YOU

Twitter

1. Denial 2. Presence

3. Copy Paste

4. Conversing

5. Addiction

Twitter

Profile Photo

Twitter

Cover Photo

Twitter

Bio

Twitter

Link

Twitter

Tweet

Twitter

Reply

Twitter

Reply

Twitter

Mention

Twitter

Shared Followers500

26,000Followers

3,000Followers

Twitter

Retweet

Twitter

Retweet

Twitter

Hashtag

1- Cities / Countries 2- Conferences 3- Initiatives4- Major Keywords

Twitter

Direct Message

Twitter

Favorite

Twitter

Lists

Twitter

Twitter

Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

Twitter


Twitter


Twitter


Twitter


Twitter

Include Shortened LinksTo Drive Traffic

Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

Twitter

Use Images ToGrab Attention


Twitter

Want Retweets?ASK for Them


Twitter

Use Actionable WordsLike “Download”


Twitter

Recycle Tweets


Twitter

Tweet AboutSocial Media


Twitter

Schedule Your TweetsAt Night to get RT


Twitter

Be ResponsiveCustomers Expect it


Twitter

Tweeting StatsExpands Your Reach


Hashtag

A #hashtag: allows grouping of similarly tagged messages, and also allows an electronic search to return all messages that contain it.- Wikipedia

The #Hashtag was introduced by Chris Messina back in August 23rd 2007

The #Hashtag:1- Viewable by anyone with interest in your hashtag even those outside your network.2- Expands your reach to anyone interested in that hashtag

Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

Keep Hashtags on Twitter up to 2


Keep Hashtags on Facebook up to 2


Keep Hashtags on Instagram up to 11


So, What type of hashtags you can use on Instagram?

Find Hashtags related to any topic at Websta.me Example: www.websta.me/search/education

Find Hashtags related to your city at Websta.me Example: www.websta.me/search/Amman

Use Top hashtags worldwide and use relevant ones. Example: http://top-hashtags.com/instagram

Find Hashtags related to your topic at Hashtagify. Example: http://hashtagify.me/hashtag/education

Find Hashtags according to day of the week. Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401

& Last

How to Find the Best Time to Post on Facebookhttp://bit.ly/BestTime2P

The Ultimate Guide to Ideal Image Sizes for Social Media Posts http://bit.ly/SMBestSize

االنستغرام؟ في أكبر متابعين عدد على نحصل كيفhttp://bit.ly/1H7ksDM

The Ultimate List of IFTTT Recipes for Marketershttp://bit.ly/IFFFT

http://bit.ly/BestTime2P

http://bit.ly/BestTime2P

http://bit.ly/SMBestSize

http://bit.ly/SMBestSize

http://bit.ly/1H7ksDM

http://bit.ly/1H7ksDM

http://bit.ly/IFFFT

http://bit.ly/IFFFT

Thank You#SAESM

@Shusmo | [email protected] | +962 79 73 88044www.slideshare.net/kelahmad

mailto:[email protected]

Date post:	28-Jul-2015
Category:	Social Media
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