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Personal Branding: Essentials you need to know for success

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  • 1. Personal Branding: Your Image iseverything!Gabriel LubalePhone: +254 726 934 441 E-mail: [email protected] Website: www.gabriellubale.com

2. Stand out in a crowdedMarketplaceProfessionalism:Presence: Your Aura.Polish: Refined, Social Graces etc2 Copyright 2013 www.gabriellubale.com 3. Avoid the kawa Brands that win are brands that stand out!3 Copyright 2013 www.gabriellubale.com 4. Fake it till you make it New position apply for post with highest qualificationand experience. Dress like the big shot! Dress to impress. Set deadlines that are ambitious. Big Hairy AudaciousGoal (BHAG!). Become a CEO of your own career destiny. Even successful people need to evolve their brand. Are you authentic? You were born an original do notlive to die a photocopy! Refuse to be your ownshadow! Maintain your DNA. The pedigree! Deliver consistently. Promise less and deliver more.Delight your customers. Wow! Them.4 Copyright 2013 www.gabriellubale.com 5. Can you resist the ping? Having your phone before your client is considered rude. It means your calls are more important than your customer! Rem. TQM. Learn the phone etiquette. Switch off and keep it out of sight. When you talk, pick it with a smile and identify yourself. This is Gabriel Lubale. Can I help you? Thank you for calling5 Copyright 2013 www.gabriellubale.com Gabriel Lubale. Speak to me or I am on-line. 6. Online branding This is the way of21st Century. Howdo you do it? Postarticles, Guidepeople around, Passinformation. Do not use thephotos of your pet.For example a dog,cat or other animal. Visit a professionalPhotographer andtake many shots to6use.Copyright 2013 www.gabriellubale.com 7. Be heard differently7 Copyright 2013 www.gabriellubale.com 8. Be heard differently contd What is your elevator pitch? Way of self-introduction. Create the impression in first 5 seconds. That is it! Design your verbal business card. Speak like a diplomat. Know what can be uttered! You8 better be thought to be foolCopyright 2013 www.gabriellubale.com 9. Be heard differently contd E.g. Sharpening the brains Lecturer. Issuing Passports to Nationals and Visas to Foreigner Immigration Officer. Fighting poverty and ignorance among learners in Colleges Lecturer and Facilitator. Improving the Social Capital Motivational Speaker and Image Consultant. Note: People respond to Humor, Greed and Fear. Create a memorable first encounter. Avoid to say you are best but act as the best.9 Copyright 2013 www.gabriellubale.com 10. Non verbal communication 101and body language10 Copyright 2013 www.gabriellubale.com 11. Non verbal communication 101 and body language contd Smile. Eye contact. Handshake.11 Copyright 2013 www.gabriellubale.com 12. Facts and TipsPower posing contd2010 HarvardUniversity inResearchrevealedthat..12 Copyright 2013 www.gabriellubale.com 13. Facts and Tips Power posing contd . Holding ones body in "high-power" poses for short time periods can summon an extra surge of power and sense of well-being when its needed . Stimulating the levels of two hormones impacts on our performance by either raising Testosterone hormone or lowering Cortisol hormone. Testosterone hormone is linked to power and dominance in animal and human Worlds. Cortisol hormone is the stress hormone that can impair immune functioning, cause hypertension and memory loss. It has been observed that MBA Students who sat carelessly in lecture halls and took much space as possible got higher paying13 Copyright 2013 www.gabriellubale.com jobs whereas the conservatives collected the 14. Facts and Tips contd14 Copyright 2013 www.gabriellubale.com 15. Practice Bill ClintonsCharisma15 Copyright 2013 www.gabriellubale.com 16. Facts and Tips contd Practice Bill Clintons Charisma The Secret of Bill Clintons Charisma, Bill Clinton is (in)famous for the charisma he exudes. Countless stories exist of complete strangers (and even people who despised Clinton) leaving a first encounter with him feeling like theyve known him for years. You can enhance your charisma skills by doing the following three things: 1. Practice Brief Eye Contact With Strangers. 2. Master the Art of Personal Space.16 Copyright 2013 www.gabriellubale.com 3. Practice Being Present. 17. Facts and Tips contd Emulate the Babies(infants).Smile. Exposing the neck is assignof surrender. Avoid this. Lookstraight-forward like atelescope or a soldiermarching passed the VIP17 Copyright 2013 www.gabriellubale.comdais or on guard of honor 18. Business Networking Gifts Compliment freely. Dont complain. Be positive. Magical words of courtesy. Please, Sorry, Thank you, Excuse me. Eat and drink professionally. Good table manners. How to18 use cutlery. Copyright 2013 www.gabriellubale.com 19. Dressing Influence through what you wear. Bring the game to the table with your attire. Look better than your clients. They want and expect to see you successful. You deserve19 their money. They will be happy Copyright 2013 www.gabriellubale.com 20. Dressing contd Dressinappropriatelythey rememberthe dress.Dressimpeccably andthey rememberthe woman20Gabrielle Coco Copyright 2013 www.gabriellubale.com 21. Psychology of color Colors speak loudly and clearly about your business. But they give forth mixed messages. You need to know well the hidden language of color -- and know that colors speak louder than words. They stimulate emotions, excite, impress, entertain, persuade. They generate negative reactions if you dont understand them. Lasting impressions are made within 90 seconds and color accounts for 60 percent of the acceptance or rejection. So dont select the colors you love. Instead consider their meaning to prospects. Here is what colors mean21 to people in their emotions and in a business Copyright 2013 www.gabriellubale.com 22. Psychology of color contd Red evokes aggressiveness, passion, strength, vitality. In business, it is great for accents and boldness, stimulates appetites, is associated with debt. Blue evokes authority, dignity, security, faithfulness. In business, it implies fiscal responsibility and security. Plus it is universally popular. Yellow evokes positivity, sunshine and cowardice. In business, it appeals to intellectuals and is excellent22 for accenting things. Too Copyright 2013 www.gabriellubale.com much is unnerving. 23. Psychology of color contd Green evokes tranquility, health, freshness. In business, its deep tones convey status and wealth; its pale tones are soothing. Purple evokes sophistication, spirituality, expensiveness, royalty and mystery. In business, its right for upscale and artistic audiences. Orange evokes fun, cheeriness, warm exuberance. In business, its great to highlight information in graphs and on charts.23 Copyright 2013 www.gabriellubale.com 24. Psychology of color contd Black evokes White evokesseriousness, purity, truthfulnessdistinctiveness, , beingboldness and contemporary andbeing classic. Inrefined. Inbusiness, it business, itcreates dramaenlivens darkand is often a finecolors and can bebackground color.refreshing or Copyright 2013 www.gabriellubale.com sterile.24 25. Parting Shot!It is not too melodramaticto say that destiny hangson your brand.Barbara Water Walters.25 Copyright 2013 www.gabriellubale.com 26. If you have any questions and comments26 Copyright 2013 www.gabriellubale.com


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