Personal branding for financial services professionals Connector

Connector.ie © 2015 All Rights Reserved

SOCIAL MEDIA & YOU – PERSONAL BRANDING

ConorLynch.ieConnector.ie © 2015 All Rights Reserved


THE BEST ACCOUNTANT IN THE WORLD


WHAT ARE YOU PASSIONATE ABOUT?



Conor is one of Ireland’s leading experts in digital business with an illustrious 17 year online career to date. He has won several awards and is a judge at many Irish digital, social & mobile media awards.

Conor created Connector as a personal brand but has since replaced with ConorLynch.ie as Connector has grown.

He has also created SocialMedia.ie, DigitalFood.ie, TheSnapys.com Futurology.ie, PersonalBrand.camp and BOSS Metrics.

Creating Connected Communities - Powered by people using digital and social media.

CONOR LYNCH PROFILE





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DIGITAL ADVENTURER


Nowadays, it’s hard to stand out in the crowd. A good academic record and lots of extracurricular activities aren't enough if no one knows about you.What makes you different from all the other qualified people out there?

The secret to personal branding is to impress people with the unique brand that is you — in person, on paper, and online. You need to create personal marketing plan that will make you look your absolute best and leave people wanting more of you. It all starts with creating your personal brand.

BUILDING YOUR PERSONAL BRAND



HOW TO CLEARLY DEFINE ‘YOU’ AND PROMOTE YOUR SPECIAL QUALITIES

WHATEvery organisation on the planet knows WHAT they do. These are products they sell or the services they offer

HOWSome organisations know HOW they do it. These are the things that make them special or set them apart from their competition.

WHYVery few organisations and people know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason you or your organisation exists.

Lead, Influence and Inspire


CONDUCT A SWOT ANALYSIS


PERSONAL BRANDING SYSTEM



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BUSINESS BLOGGING


HOW TO BEST USE SOCIAL MEDIA & CONTENT MARKETING

How do you approach your own personal brand?

• Have a Content Strategy• Share Inspirational stories, endorse employee stories• Procure valuable content with a system• Try always have content scheduled• Remember to inject personality• Listening our audience, competitors and market• Use YouTube• Share on LinkedIn profiles• Embed on blog posts• Use SlideShare• Have a Great Google ranking• Use your existing content• Share and reach different demographic



HOW TO GROW YOUR NETWORK OF CONNECTIONS ONLINE

Build a “brand” for projects and proposals to accelerate communication and "promotion yourself" cycles

People whose personal branding is very clear and whose actions and words reflect their branding are the most successful networkers.

They know what it is that makes them unique and how to explain that one thing in a way that inspires and attracts others.



Choosing the right networking opportunity pays to network with many different people, from potential clients, to industry peers and community groups. Networking is not just about who you meet and connect with, but also about who those connections may refer to.

Ensure you make a number of new contacts at each event.Introduce yourself, Connect with the people you meet at events via LinkedIn, social media, email or phone and put work into building that relationship for the long term.


HOW TO GROW YOUR NETWORK OF CONNECTIONS OFFLINE


BEST PRACTICE FOR SOCIAL NETWORKS

When your Channel are set up properly, people who are searching for your products or services find you and people who are interested in what you have to say like and recommend you.

• Are you using the same username for all your channels?• Do you have strong profile & over photos?• Is your basic info complete and accurate?• Does your pages look good?• Are you telling your story?



LINKEDIN IS THE BEST PERSONAL BRANDING RESOURCE

• It’s your agent. • It’s your 24/7 billboard.• It’s your professional association.• It’s your personal web site and Blog.• It’s your portfolio.• It’s your reference check.• It’s your teacher and mentor.• It’s your recruiter. • It’s your salesperson.• It’s your career coach.• It’s your contact management system.• It’s your researcher.


REASON WHY YOU MUST UPDATE YOUR LINKEDIN PROFILE

It has millions of membersWith over 225 million members, LinkedIn is the world’s largest professional network.

It shows up at the top of Google searchesWhen someone googles you, your LinkedIn profile will likely show up in the first or second spot

People are researching youLinkedIn gives you an opportunity to control what they discover about your strengths and, more important, about your brand.

It’s packed with invaluable resourcesLinkedIn helps you expand your success by offering crucial connections and expertise



You don’t know what you’re missing out onHiring managers will use their social networks and tools like LinkedIn to find the ideal candidate.

You’ll stay ultra-currentFollowing thought-leaders and companies helps you stay on top of what’s happening in your industry or job functionYou’ll automatically remain connectedLinkedIn allows you to update your status regularly, instantly letting everyone in your audience know what’s new in your world and where to find you.

It’s the most efficient way to manage your networkThanks to the opportunity to use tags, you can arrange you contacts into groups that make sense to you.

It’s the ultimate personal branding platformLinkedIn provides one of the best opportunities to increase your visibility and credibility with members of your brand community. It lets you stay connected to large networks of contacts.





LINKEDIN


LINKEDIN


PERSONAL BRANDING ON TWITTER

Upload a professional-looking photo Procuring a professional portrait from a good photographer who creates a likeness that reflects your personal brand doesn’t have to cost the Earth and it will help you shine

Build out a keyword-rich bioWhatever your niche, people might be searching by keyword for someone like you on various tools for different reasons.

Indicate locationWhat's helpful for anyone checking your Twitter profile is to know where you're based.


BUILD YOUR PERSONAL BRAND ON FACEBOOK

1. Know your audience

2. Decide on your branding strategy

3. Set your privacy settings

4. Fill out your profile completely

5. Import contacts and grow your network

6. Start writing and publishing.

7. Update your status

8. Start a group or a page

9. Join or start an event in your area

10. Feed your social networks


ARE YOU ON INSTAGRAM?

• Over 150 million monthly active users

• More than 5 billion photos

uploaded

Why should you care?

What will make you stand out? What do you specialize in?

Choose a good username

Photo and profile information

Upload a first welcome photo


BUILDING A STRONG PERSONAL BRAND ON INSTAGRAM

Build a personaMake sure you convey your uniqueness clearly, and be very authentic at it. You start building your personality by creating a perception in the minds of the people.

#Use #Hashtags #SmartlyRelevant and contextual hashtags improve the search-ability and add context to your photo

Talk but talk smartComments can serve as a starting point to make yourself visible to say the least.



HOW TO MEASURE SUCCESS AND OPTIMISE BASED ON RESULTS

What you should measureAwarenessReputationCompetitive Analysis

What are analytics?Who visits your site? When are they active? How did they get there? What are they doing?Where do they go?Why are they leaving?



PERSONAL BRANDING EXAMPLES FROM PROFESSIONALS


BRENDAN BRADY


EDDIE HOBBS

Eddie Hobbs is an Irish financial advisor, television presenter and author.

He is known for his presenting on RTE’ shows such as Give or Take, Rip-Off Republic , Show Me the Money and 30 Things to do with your SSIA.

He wrote three books and weekly columns for The Daily Star, Sunday Independent and Sunday Business Post.


In 2009 he launched Energise - How to Survive and Prosper in the Coming Age of Scarcity, High Inflation and Peak Oil as an eBook from his website, all profits from which go to the Irish children's charity, The Jack & Jill Foundation. He is a frequent commentator and writer on social, economic and financial affairs on Irish TV, radio and newspapers.


Jim Power is owner manager of Jim Power Economics Limited and conducts economic and financial consultancy projects both in Ireland and overseas. He is a regular speaker at conferences both in Ireland and overseas.

He has taught on the Executive and Full-Time MBA at the Michael Smurfit Graduate School of Business, University College Dublin and at Dublin City University. He is currently teaching a Diploma in Economics for Independent Colleges.

JIM POWER


Author of ‘Friends First Quarterly Economic Outlook’ since 2001, he writes a weekly column in the Irish Examiner and Sunday Business Post online edition. He contributes to numerous other newspapers and magazines on an occasional basis.


DAVID MCWILLIAMS

David McWilliams is an Irish economist, writer, broadcaster and journalist.

He has written four best-sellers , The Pope's Children, The Generation Game, Follow the Money and The Good Room.

He writes two weekly economic columns and has made various documentaries.

He writes weekly economics columns in The Sunday Business Post and The Irish Independent newspapers and appears regularly on TV and radio on economic matters.


David McWilliams is considered a person who understands the value of a ‘personal brand’ very well.He has taken what could be mundane jobs (Economist) and turned himself into a star.

OK , Enterprise Technology is never going to have same mass market appeal, but David is well known in Ireland and his Twitter account has 135,000 followers, while his Facebook page counts about 30,000 likes.

DAVID MCWILLIAMS


ALAN WEISS

He is a consultant, speaker and author.

His consulting firm, Summit Consulting Group, Inc. has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, and over 500 other leading organisations.

It is possible to find him on Facebook, Twitter, Instagram, Blogging, Linkedin and YouTube


ALAN’S WORLD


ALAN’S APP

Dynamic guide to personal and professional growth

There are over a million consultants globally who need daily assistance in marketing, fee setting, proposals, delivery, and intellectual property creation.

Alan Weiss, who has written more books on consulting than anyone in history, provides text, audio, video, and graphics that can be used in real time when dealing with these and related client situations.


His prolific publishing includes over 500 articles and 40 books, including his best-seller, Million ).

His books have been on the curricula at Villanova, Temple University, and the Wharton School of Business, and have been translated into German, Italian, Arabic, Spanish, Russian, Korean, and Chinese.

ALAN’S BOOKS


On his twitter he has more than 6,900 followers and 8,000 tweets

He posts every day, linking to his blog, website, YouTube channel and other pages

ALAN’S TWITTER


ALAN’S VIDEO AND PODCASTS

He has a weekly Podcasts series and he has monthly Video series (103 episodes)

The Writing On The Wall

A monthly video series hosted by Alan Weiss and featuring Koufax the Wonder Dog.They address topics of global importance, professional importance, or whatever has distracted or irritated Alan at the moment.


TIPS FROM ALAN

• Monthly newsletter.

• Daily tweet

• Alan's Forum.

• Alan's SAC.

• Alan's podcast.

• Consulting Convention video.

• The power of personal worth and fulfillment (a new digital experience)

• Home study learning centre

• Shameless promotion.



JAY BAER

President of the digital marketing consulting firm Convince and Convert, Jay helps high-profile clients like Salesforce and Oracle employ similar content marketing strategies.And he practices what he preaches.

Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros.He points out that content marketing efforts tend to be mutually reinforcing.

“My blog is ranked as the #1 content marketing blog in the world. How can I help you?”



Jay Baer is a renowned business strategist, keynote speaker and the New York Times best-selling author of four books who travels the world helping businesspeople get and keep more customers.

He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.

His Convince & Convert Media division owns the world's #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives.

The creator of five multi-million dollar companies, is also an active venture capitalist and technology advisor, as well as an avid tequila collector.


Jay helps audiences create good marketing

INSPIRATIONAL MARKETING SPEAKER AND BEST-SELLING AUTHOR


Video Series

• Jay Baer – Marketing Keynote Speaker

• Jay Today – Social Media and Business Advice

• Content Marketing Explained with Jay Baer

• YouTility – Marketing Book by Jay Baer

JAY ON YOUTUBE


LINKING ALL HIS SOCIAL MEDIA CHANNELS


QUESTIONS&

ANSWERS


PERSONAL BRANDING BOOTCAMP




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WHO I WORK WITH


Visit us in Dublin for a free coffee and maybe even a bun!

Conor Lynch, CEO

Office +353 1 906 0006Mobile +353 86 811 8833

Email [email protected] @connector360

10 Thomas Street, The Digital Hub, Dublin 8, Ireland

GET A FREE COFFEE!

Date post:	28-Jul-2015
Category:	Marketing
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