Personal Branding Kristin Battista-Frazee, MSW

Yes, I know I

need to develop

my personal

brand, but how?

www.kristinbattistafrazee.com

kbfrazee@gmail.com

Hello My Name Is………..

What is Personal Brand?

Personal Brand = the tangible and

intangible qualities that make you, you.

What a person thinks when they hear

and see your name.

Branding = Act of communicating and

sharing those qualities.

Howard Stern

Outspoken.

Controversial.

Shock Jock.

Target

Expect More. Pay Less.

Cheap Chic.

Tar-jea.

Brand Is What Makes You. You.

Everyone has a brand,

whether you realize it or

not. You need to

cultivate and shape it.

Getting To

Know Yourself

Strengths and Weaknesses

Your Personality

Passions

Values

Be Yourself!

Strengths- Strong writer, passionate,

organized, creative, strategic, capacity for

broad vision, flexible, amiable.

Weaknesses- Too flexible, can’t say no,

impatient, self-doubt creeps in, fear of

presenting in public.

Values- Balance, Courage, Learning,

Resourcefulness, Creativity

Elevator Pitch

Concise and strong delivery

Be aware of your target

audience

Prepare in writing and

practice saying aloud

I dream about telling

my story.

Telling Your Story

Pros and Cons

Incorporate Your Values

Communicate Strengths

Tools of Telling

Website

Social

Media

Blog

Video

Pictures

Presenting

Keep Your Target Audience in Mind

Promote Your Brand

Get Out There!

o Engage with like-minded

professionals

o Seek mentors

Leverage Good Content

o Highlight your strengths

o Tied to your values

Advice:

Just Think

Before You

Tweet or Post

Advice:

Credibility is

Everything

Strike a Pose

How you look when you

enter a room makes a big

statement.

Your Tagline (Exercise)

Short phrase captures your personality, values and what

you will deliver.

My Tagline

Creative Marketing

and Storytelling to

Meet Your Mission.

Closing Thought

What Would You Do If You Weren’t Afraid?

Sheryl Sandberg, author of Lean In:

Women, Work, and the Will to Lead

Whew! Now I

know how to

develop my

personal

brand.

For questions, contact Kristin

www.kristinbattistafrazee.com

or kbfrazee@gmail.com