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Personal Branding for Today's Professionals

Date post:06-Aug-2015
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  1. 1. PERSONAL BRANDING FOR TODAYS PROFESSIONALS June 4, 2015 Kristina Norris & Zach Burrus
  2. 2. CONTACT US! KRISTINA NORRIS @KristinaMNorris [email protected] ZACH BURRUS @ZachBurrus [email protected] #BrandingWebinar 2
  3. 3. AGENDA PERSONAL BRANDING WHY IT MATTERS KNOWING YOURSELF HOW TO DEVELOP IT MAKING IT COUNT 3
  4. 4. PERSONAL BRANDING Personal branding is about unearthing what is true and unique about you and letting everyone know about it. - Dan Schawbel, Me 2.0 4
  5. 5. PERSONAL BRANDING MYTHS People arent brands I dont have a personal brand Its all about the professional you Everyone that matters knows the real me You know me when you meet me Its only important if youre looking for a job My accomplishments speak for themselves Its all about an image My personal brand is my blog and social accounts 5
  6. 6. WHY IT MATTERS 6
  7. 7. 7
  8. 8. KNOWING YOURSELF Its not who you are that holds you back, its who you think youre not 8
  9. 9. HOW TO DEVELOP IT VALUES PASSIONS BELIEFS RefiningYourBrand ONE WORD Simple, conversational and less than 2 sentences 9
  10. 10. HOW TO DEVELOP IT CONTINUOUS LEARNING & COMPASSIONATE CREATING/CREATIVITY QUIRKY/CLUMSY CONTINUING Lifelong learner driven by compassion, creativity & clumsiness RefiningKristinasBrand 10
  11. 11. ME. ME. ME! 1. YOUR LIFE 2. YOUR THOUGHTS 3. OTHERS CONTENT THE 1/3 RULE YOUR THOUGHTS YOUR LIFE OTHERS CONTENT 11
  12. 12. REMAIN ACCOUNTABLE 12
  13. 13. SHIFT CAREERS 13 shiftcomm.com/careers
  14. 14. AT THE END OF THE DAY BE AUTHENTIC. BE HOLISTIC. BE ACCOUNTABLE. 14
  15. 15. THANK YOU!
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