PERSONAL BRANDING FOR TODAYS PROFESSIONALS

June 4, 2015

Kristina Norris & Zach Burrus

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CONTACT US!

• KRISTINA NORRIS • @KristinaMNorris• knorris@shiftcomm.com

ZACH BURRUS@ZachBurrus

zburrus@shiftcomm.com

#BrandingWebinar

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AGENDA

PERSONAL BRANDING

WHY IT MATTERS

KNOWING YOURSELF

HOW TO DEVELOP IT

MAKING IT COUNT

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PERSONAL BRANDING

“Personal branding is about unearthing what is true and unique about you and letting everyone know about it.”

- Dan Schawbel, Me 2.0

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PERSONAL BRANDING MYTHS

People aren’t brands

I don’t have a personal brand

It’s all about the professional you

Everyone that matters knows the real me

You know me when you meet me

It’s only important if you’re looking for a job

My accomplishments speak for themselves

Its all about an image

My personal brand is my blog and social accounts

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WHY IT MATTERS

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KNOWING YOURSELF

It’s not who you are that holds you back, it’s who you think you’re not

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HOW TO DEVELOP IT

• VALUES

• PASSIONS

• BELIEFS

Re

finin

g Y

ou

r B

ran

d

ONE WORD

Simple, conversational and less than 2

sentences

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HOW TO DEVELOP IT

• CONTINUOUS LEARNING• & COMPASSIONATE

• CREATING/CREATIVITY

• QUIRKY/CLUMSY

CONTINUING

Lifelong learner driven by compassion, creativity &

clumsiness

Re

finin

g K

ristin

a’s

Bra

nd

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ME. ME. ME!

1. YOUR LIFE 2. YOUR THOUGHTS

3. OTHERS CONTENT

THE 1/3 RULE

YOUR THOUGHTS

YOUR LIFE

OTHERS’ CONTENT

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REMAIN ACCOUNTABLE

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SHIFT CAREERS

shiftcomm.com/careers

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AT THE END OF THE DAY…

•BE AUTHENTIC. •BE HOLISTIC. •BE ACCOUNTABLE.

THANK YOU!