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Personal Branding for Wedding Professionals with Rachel Strella www.strellasocialmedia.com
| Date post: | 22-Feb-2017 |
| Category: |
Presentations & Public Speaking |
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Personal Branding for Wedding Professionals
with Rachel Strella
www.strellasocialmedia.com
It’s Election Day! How Fitting?!
Personal Branding & The Candidates
Personal Branding & The Candidates
“So I may have short-circuited it.”
Personal Branding & The Candidates
"If she gets to pick her judges – nothing you can do, folks. Although,
the Second Amendment people. Maybe there is. I don’t know."
Personal Branding & The Candidates
But It Is The American Spirit!
Harry Truman – 1944
But It Is The American Spirit!
Thomas Dewey – 1948
But It Is The American Spirit!
Bill Clinton – 1992
But It Is The American Spirit!
Arnold Schwarzenegger – 2004
What’s your personal brand?
First Impressions Are Lasting
What’s favorable for you?
First Impressions Are Lasting
The impact of social media on your personal brand
Social Media & Branding
Social Media & Branding
Can we opt-out?
Should we avoid social media?
Social Media & Branding
Social Media & Branding
How to optimize your online brand
Review Your Profiles
Personal Brand Management
→ A recent photo → Accuracy of business contact
information and website → Spelling and grammar
Things To Look For
Personal Brand Management
Beware! Personal Accounts Count!
Your LinkedIn Profile
Include a photo!
Personal Brand Management
Beware! Leave Fido At Home!
Your Skills
Are they listed in your LinkedIn profile?
Write an engaging summary
Showcase Your Strengths
Are you satisfied with what ranks at the top?
Google Yourself
It takes time, but it shows you care! Reviews are critical!
Respond To Comments
Personal Brand Management
Beware! Overshare Alert!
Personal Brand Management
→ Review all social media sites → Optimize your LinkedIn profile → Google yourself & sign-up for
alerts (google.com/alerts) → Respond to comments/reviews
Brand checklist
Top personal branding tips for wedding professionals
Establish your ‘unique’ Connect with other industry
professionals Encourage satisfied
customers to share their experiences online
Personal Branding Tips for Wedding Professionals
Establish Your Unique
Connect with other industry professionals
Encourage positive sharing
In Conclusion, remember…
As Mark Schaefer says, social media is…
‘the resume of your life.’
Remember to say ‘cheese!’
Questions
Rachel Strella Owner, Strella Social Media
Website: www.strellasocialmedia.com Email: [email protected] Twitter: @RachelStrella
