Personal Branding Introduction– 10th of September 2012 First slides: goals of IDE 2012

Personal Branding Introduction– 10th of September 2012

Personal Branding What do you think Personal Branding is? And why do you want to learn it?

Personal Branding - today •  Understanding what Personal Branding is. •  Why it’s important and useful for you •  The set up and way of working of this course •  Next steps

Why Personal Branding?"

Marketing in the old days

Marketing now

Marketing now

Marketing now

Marketing nu

How do you learn this in this course?"

Personal Branding – learning objectives •  Analysing a persons personality

•  Translating this analysis in a brand identity using different marketing tools. •  Present and communicate a brand identity in text and with visuals.

End results"• Group work report: advice on Personal Brand strategy for a client"

•  Individual report: your Personal brand"•  Individual presentation: your personal 1-minute pitch video"

Examples "•  .."

PB"Introduction"

Explore"Analysis of person"

Create"A brand"

Entrepre-neur"

Make it happen"

PB"Introduction"

Explore"Analysis of person"

Create"A brand"

Entrepre-neur"

Make it happen"

Block 1! Block 2! Block 3! Block 4!

Explore"Analysis of person"

Create"A brand"

Entrepre-neur"

Make it happen"

Advice a client: group work!

Advice yourself : individual!

Indiv. Coaching!Mon:Theory lecture!

Tue:Workshop! Self study!

Group work! Self study!

Wk 1! Wk 2!

Block 1! Block 2! Block 3! Block 4!

BLOCK!

PB"Introduction"

May I present to you…"

The Clients"

Assignment BLOCK 1 •  Define goals and desired end results •  See document on blackboard

Define goals for a holiday"

Participatory course"

• Why?"

Participatory course"• Roles:"

• Block hosts "• Harvesters of the course"• Organising end event"

Workshop tomorrow:"• Read the manual (see blackboard)"• Read the assignment for Block 1 (see blackboard)"

• Be there between 8:30 – 8:45 h. We start at 8:45 h"

“Always remember you are absolutely unique, just like everyone else…” Margaret Mead, Scientist