Date post: | 21-Nov-2014 |
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Social Media |
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PERSONAL BRANDING FOR PHOTGRAPHERS IN SOCIAL MEDIA
By Saptarshi Roy Chaudhury
We would rather die as Individuals than live without an identity”
“
What do we really want
• People to recognize us for our work• Get more work / business• Be considered as an authority /
influencer in our area of work
Why Personal Branding
• Attract attention – grow network• Increase your online influence• Find Work / Opportunities –
Opportunities find you• Permission to be yourself– You get to decide what your unique
promise of value is
What is Branding
• The process involved in creating a unique name and image for a product in the consumers' mind… blah.. blah… blah
BORING
What is Branding
Personal Branding is about creating
an identity
a perception that you want people to have about yourself
Three Keywords for Branding
UNIQUE
Unique Promise of Value
Create Unique Niche
GENERALIST SPECIALIST
Wild lifeTravelWeddingFashion Food
Be Consistent
• Maintain Quality• Communication – Style and
messaging• Visual Branding
Deliver on Brand PromisesDeliver Value
• Deliver high quality work• Share Knowledge• Guide & Mentor Juniors• Share your thoughts and views• May be do a couple of pro bonos
Why Social Media
The Biggest media channel you can
have for FREE !
106,000,000106 million Social Media users in India
Why Social Media
SOCIAL MEDIA IS BUILT FOR PHOTOS.
100,000,000Photos Uploaded Per Day
600,000,000,000Photos +
150,000,000In first 9 months
Why Social Media
Increases your reach , Reduces your marketing effort
VIRALITY IS INBUILT
Why Social Media
SOCIAL MEDIA
PLATFORMS
PROSPECTS
CLIENTS
PEERS
MENTORSMENTEES
FRIENDS
RELATIONS
Social Media Can Provide
Credibility &
Exposure
Networking&
RelationshipLearning
What You Need To Do
Invest : Time + Effort
+Be Consistent Deliver Value /
Brand Promise
Be Unique / Select a Niche
Social Media is the Engine;Your Content fuels the engine to deliver mileage on your branding
HOW
Inspire Quotes Motivate Coach
Engage Pictures Facts Stories
Advise Tips How To Solutions
Give Offers Discounts Appreciation
Participate Discussions Contests Groups
Your Brand Needs Your Personality
Personality matters in social media
Express yourself in social media as you would do in real life..
FRIENDLY PROFESSIONAL APPROACHABLE AUTHORITATIVE
Social Media is Not Much Different from Social Life in Real
BE YOURSELFBE RESPECTFUL
SHARING IS KEY
Social Media is your Radio Stationand you are the RJ
Rj Stays on ThemeINTERACTS with Listeners, makes UNSCRIPTED comments,
at times REPEAT the same songs
Photo : RJ Rashmi
TOO MANY SOCIAL MEDIA PLATFORMS
Everyone Needs a Home
• Set up Your Blog / Website–Make sure its visually appealing– Clearly state what you offer and why
someone should work with you– Your contact information–Make it social – integrate popular social
channels
• Get a Facebook Page – people can’t “Like” people but they can like “Page”
• This also helps to maintain a distance between your “personal” and “professional” side
• Post consistently – make sure you reply to all comments
• Focus on building a community• Groups are helpful – don’t stop at joining but
participate and engage
• Post Photos – but make sure you have relevant permissions
• Make sure your profile is complete and have a clear picture for your profile
• Use Facebook as a portfolio space to showcase your best photos
• You can pin your best recent photo on top of the time line
• Look for and befriend mentors, guides and role models
• Take time to appreciate and encourage others• Never be snarky, vulgar or hateful – it will
come back to haunt you !
• Who you follow makes a big difference• Use tools to identify right people to follow– Twello.com / Wefollow.com
• Follow Photo hashtags #photo #dailyphoto etc
• Look at other’s followers / follows• Create your twitter lists• Twitter is real time- if tweeting photo , include
date, time , place, use relevant hash tags
• Your online resume + more• Particularly important if you are a professional• Good place to connect with professional
photographers + potential clients• A lot of photography related groups to
connect• A good publishing platform• Get testimonials + Control Endorsements
• A network meant specially for photographers• Tons of photographer friendly features –
uploads camera info, can prevent downloads, links directly to Getty Images
• Make sure to use detailed caption and tags for each images – helps in discovery
• Join various groups based on topic and location
• Participate in contests happening in various groups
• The social layer to any Google service• Not too many active users BUT– Has a beautiful interface to display photos– Numerous Photographer groups and
communities• Can help with search engine visibility– Use descriptive title, description for
images, mention, name, location etc– If you publish anywhere else, set up
authorship
• Mobile photography network with more than 80 million users.
• Only Square images with lots of filter options• A highly engaged and interactive community• Use tags and hashtags to find images and
increase discovery of your images• Follow tags and communities of interest• Share others images with statigr.am
p.s. There are a bunch of filters and editing options inbuilt.
• Fastest growing social network with 25 million plus users, predominantly female
• Made for photos – highly visual, content spreads fast
• Create your boards based on subject, location etc
• Ideal to search for inspiration• Pin others’ photo to inspire, connect and build
your repository of ideas
• Highly popular as photo blogging platform – More than 80 million Blogs already..
• Reblogging is a key activity that ensures content spreads very fast
• Share images with descriptive tags, location, subject etc
• Research and follow community tags like PhotoOfTheDay etc
Generic Best Practice
• Use a clear positive headshot as your display pic across all social platforms
• Think of your headshot as your logo – avoid changing it unless you really need
Generic Best Practice
• Use the About/ Profile section in all the channels judiciously. Clearly state what you do, your location and your web address
• Engage Actively : Connect with relevant communities, initiate and participate in conversations
Generic Best Practices
• Focus on your Audience : Post leading questions that encourage your readers to respond
• Openly appreciate good work – even if its by a competitor
• Be Opinionated – opinions make you stand out
• Consistently post quality content, connect with new people, post comments and engage in discussions
Generic Best Practices
• Be an Expert : provide advice, publish content that solves problems, how to guides etc
• Providing free expert guidance will help establish you as an authority
• You can’t please everyone, so don’t bother if someone hates you – but don’t give way to hating
Criticism + Reputation Management
• Do not be aggressive, Do not give excuses
• Own up your mistake• Clearly state how you plan to
make it right• You can’t remove negatives,
but you can build positives• Monitor the media
The Brilliant Student’s Story
The Brilliant Student’s Story
PEOPLE REMEMBER YOU NOT FOR YOUR
ACHIEVEMENTS BUT HOW YOU IMPACT
THEM..If You impact others well, that will create a positive brand
“Be Yourself, Because Every One Else is
Taken”
Saptarshi Roy Chaudhury
digitalSRC.com/blog
twitter : @rishi3211us
Than
k Yo
u