1. WWW.SOCIALSTAR.COM.AU | +61438390613 | @SirFord

2. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Personal Business Monday 10th March 2014 3. Andrew Ford Why I can help you A lot of people understand technology, but can they understand you and clearly communicate technology solutions to solve your specific issues and meet your goals? Why expert in your industry? The Personal Expert the experts choose: - Dr John Demartini - Matt Rockman - Jules Lund - Francis Leach - Grant Smillie - St Ali - Telstra - Toshiba - IBM - Entrepreneurs - Key Person of Influence - Celebrities - Athletes 4. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Problem How to stand out in a noisy world 5. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Search Massage Therapist 6. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Solution Attract rather than Seek 7. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 But How? 80 million people are Googled every day - Ruby Media Group 8. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Lead People to You 9. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Be Found Google has changed their strategy with the latest Hummingbird release, in simple terms the better the content the higher you go no more technical tricks to get higher search results. This works perfectly with the social media strategy of positioning yourself with your experts with content. Content is the key! 10. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Keep it Simple 11. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Personal Branding 12. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Who it works for People Driven Businesses 13. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 It works because 90% of people trust a peer recommendation and only 14% trust advertising - Eric Qualman 14. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Push Marketing Advertising Marketing Ads Google SEM Social ads Push Money Quick and stop Change in Thinking Attraction Marketing Branding Networking Content Google SEO Social posts Attraction Effort Slow and continued 15. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 16. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Create Attraction Learn the process 17. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Case Example Cameron Kealy, Osteopath 18. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Challenge Rebrand Cameron from general Osteopath to an Expert in Migraine Solutions 19. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Solution Tagline Biography Website Photography Social Media 20. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Your Photos Before After 21. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Your Tag Line Before After LinkedIn: Lecturer in Osteopathic Technique (Indirect Technique) LinkedIn: Experienced Osteopath specialising in sport related injuries, pain relief and migraine 22. Your Biography Before After Dr Cameron Kealy - Professional Biography www.recharge.com.au Dr Cameron Kealy is an elite Osteopath with over fifteen years experience working in private practice and a particular interest in treating migraines. Deeply passionate about helping others and committed to ongoing research, Cameron has undertaken a life long quest to discover how his patients can reconnect with their bodies and attain good health and wellbeing. With post-graduate level qualifications, gained whilst studying in both the USA and Australia and a particular focus on head and neck treatment and Osteopathic Cranial technique, Cameron works with a range of people with unique osteopathic issues. These can vary from basic extreme neck and back tightness, to more serious conditions, which can result in reoccurring headaches and migraines. Cameron founded Recharge in 2004 in order to address the needs of frustrated migraine sufferers. He found that most GPs or specialists prescribed medication to deal with their patient symptoms, but it did little to fix the cause of the ailment and medication often came with unwanted side effects like drowsiness or weight gain. Under Camerons direction, the physicians at Recharge have designed a unique program, which unites proven techniques of migraine treatment into a simple four-step process. By locally releasing the nerves in and around the skull, restoring body alignment and taking the stress off the head and neck and addressing dietary stress and other pertinent lifestyle issues including exercise, sleep or stress management, Cameron provides his patients with a truly holistic solution. As a result, his patients have discovered that the program reduces the severity and frequency of migraines, often to the point where they experience few, if any migraines at all. He also consults with a range of sports people, from current elite AFL players with problem injuries, to weekend joggers with niggles and office workers that have developed problems due to a sedentary lifestyle. In 2003, Cameron as appointed as the NSW president of the Australian Osteopathic Association and has continued his commitment to furthering the education of the next generation by lecturing in Osteopathic technique to Masters students at Victoria University. Away from the office, Cameron enjoys getting back to nature by running outdoors, a passion hes had since childhood. He also contributes to the community, supporting education programs for disadvantaged children including The Smith Family. Cameron is currently setting up The Migraine Clinic in Melbourne and hopes this will leave a legacy of making a significant and lasting contribution to the treatment of ongoing migraines. Cranial Osteopathic Treatment is a new area in science that has incredible benefits for migraine sufferers and with Camerons vision to combine the best new techniques with traditional Osteopathic Treatment he hopes to revolutionise the industry and create programs that work in conjunction with GPs or specialists in order to give the best possible outcome for patients. The ground-breaking work Cameron has undertaken has made a significant contribution to the medical profession, to the betterment of patients around the world. His dedication and unwavering commitment to helping people live happier, more enjoyable and pain free lives has inspired a generation of Osteopathic specialists. With a belief that when people are feeling healthier, and adopting a healthier lifestyle, they radiate a more positive effect on those around them, the effect of Camerons treatments is exponential. 23. Your Website Before After 24. Your Social Media Before After 25. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Understand 26. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Understand Your Business 27. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Understand Yourself Invest in the tests You Strengths Personality Intelligence Values 28. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Whats Your Digital Brand? More in importantly How would you like to be viewed Understand Your Brand 29. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Build Your Brand 30. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Essential Brand Assets Tagline Biography Website Photography Social Media 31. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 1 Photography 32. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Hero Shot White or dark background In studio Chest up headshot Open, friendly, smile Its all in the eyes Think of yourself doing what you love at work Dress as you would at work Wear your star outfit Star Photos Personality Shots What is your personality? Bring several changes of clothes Full length, siting, mix it up Creative expressions Be more you Think of you doing an activity you love Weekend wear 33. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Before Star Photos After 34. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Before Star Photos After 35. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Tips Invest in a professional photo with at least 2x shots Name your photo your name, company, location Put the photo on all your social media, company websites and other digital assets If you present at a conference ask them to put your picture online Star Photos 36. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 2 Tag Line 37. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Tag Line Tips Describe your value not your job title Make it key word specific for your services Can feature your company name Can tell a story, it depends on what your attracting Places LinkedIn Personal Website Company Website Biography About.me Facebook Twitter Google + Pinterest 38. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Tag Line Examples Marketing Expert experienced in Social Media focussing on Digital Personal Branding at Social Star Agency Account Manager at Data#3 Attracting and evaluating opportunities for early stage investment 39. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 3 Biography 40. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Full Bio 500 words max One page with photo Personality and qualifications Written in third person Personal website Conferences Star Bios Short Bio 300 words LinkedIn, Facebook, Google + etc Company website Take out qualifications section 41. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Before Star Bios After 42. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Tips Invest in a professional bio, big or small Add your company logo, address, website and other details to it Have it on your website as text for Google SEO, but also as a downloadable PDF Cut different versions for the style of social media If you present at a conference ask them to put in on their website Star Bios 43. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 4 Website 44. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Company Website Ensure you have your name, photo and bio there Have LinkedIn connection Have your photo correctly named Have your information as text not images Star Website Personal Website Buy www.yourname.com.au If not available buy .net.au or .me.au Create a site in Wix, Weebly, Wordpress or Square Space Create a blog from here Create links to your work website Connect all social media 45. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Before Personal Website After 46. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Digital Card About.me 47. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Tips Buy your URL and get a simple website up Push it to Google and other search engines http://www.google.com/submityourcontent/ You can create other sites to add weight to your content, e.g. About.me (online business card) http://about.me/Fordy/# Add content regularly Get people to link to your site e.g. Via blogs or social media Star Website 48. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 5 Social Media Channels 49. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Connection Channels LinkedIn Facebook Google + Blog followers Email subscriptions Social Star Broadcast Channels Twitter Pinterest Instagram YouTube Snap Chat 50. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Tips Only use the sites you like and know Mandatory strategies for Facebook, LinkedIn and Google Personal sites: Personal/Personal, Personal/Business, or Business/Business They require time and attention Get correctly designed artwork for each site Dont rely on only one site Social Star 51. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Measurement KloutSocial Tools 52. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Leverage 53. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Content is Key 54. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Your Content Have an opinion! Need to be authentic Position you as an expert in your field Blogs are great Create a content plan 5:1 rule Star Content Others Content Create Google alerts on topic in your field Share others content you respect Site others work No more than 50% 55. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Personal Content Facebook when inspired LinkedIn update when changes Twitter often as you like! Star Content Business Content Create Google alerts on topic in your field Share others content you respect Site others work No more than 50% 56. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Social Star 5 Point Content Plan Star Content Personality Knowledge OpinionFact Network 57. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Write a Book Or at least publish eBook Blog Article 58. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Network Strategy 59. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Business Customers and partners Dont sell, inform Doing deals Value exchange = what is your value to them and their value to you? Online is to get offline Great for research LinkedIn Star Networking Social Influencers and recommenders Dont sell, educate Creating community Entertain or inform Can be online only Go for the opinion leaders in your niche Great for feedback Facebook, Twitter 60. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Star Positioning What do you do? 61. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Star Pitch Four Step Process 1. What is the problem you solve 2. What is the solution to that problem you offer 3. Why you credibility and emotion 4. Whats next 62. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 The Thing How do people remember you? 63. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Make an Impact! 64. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Websites www.socialstar.com.au www.andrewford.com.au www.About.me/fordy Connect With Me Social Media LinkedIn : sirford Facebook : andyjford Twitter : @sirford Instagram : sirford Youtube : Andrew Ford Google + : Andrew Ford 65. WWW.SOCIALSTAR.COM.AU | +61438390613 | @SirFord 66. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 About Us 67. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Social Star specialises in digital branding advice for business professionals and high profile individuals to unleash their authentic brands online. 68. The concept of branding yourself in a personal and authentic way; rather than simply marketing impersonal messages or products. Review Current Brand Brand identity Find your audience Build online assets SKETCHWWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Create partnerships Utilise social media 69. Personal Branding for the individual. Build, utilise and position your own personal digital assets to cut through the crowded digital space. SKETCHWWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Corporate Building a highly targeted, highly tailored strategy to integrate our personal branding with a business focus. 70. PERSONAL WEBSITE DIGITAL CRITIQUE & TRAINING PROFESSIONAL BIOGRAPHY BRANDING STRATEGY PUBLIC RELATIONS PROFESSIONAL PHOTOGRAPHY We have in-house photographers that specialise in capturing an individuals presence on film. One of the best ways to position your personal brand online is a website. Social Star builds you a custom website so the world knows who you are and what youre about. Our digital aficionados will review your current online channels and teach you art of social networking to developing significant partnerships. We are a full service digital branding agency that focuses on the individual first, then the organisation. Our core branding consists of Writing a biography can be difficult, particularly if youre writing about yourself. Thats why Social Star has dedicated biography writers. In addition to building your personal brand we work with you to develop the most strategic approach to launching it. In addition to building and launching your brand online we can show you how to manage this newly developed image. SKETCHWWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 101 71. Critique Training Website Biography Strategy Photography This is you What do you do? What are you doing online? Evaluate. Respond. Engage. You online Who are you? WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 72. WWW.SOCIALSTAR.COM.AU | +61438390613 | @SirFord