+ All Categories
Home > Documents > PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up...

PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up...

Date post: 23-Dec-2015
Category:
Upload: thomas-cook
View: 221 times
Download: 0 times
Share this document with a friend
Popular Tags:
40
PERSONAL BRANDING PERSONAL BRANDING MARIA KANGASNIEMI MARIA KANGASNIEMI
Transcript
Page 1: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

PERSONAL BRANDINGPERSONAL BRANDING

MARIA KANGASNIEMIMARIA KANGASNIEMI

Page 2: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

1.1. What’s a BRAND What’s a BRAND ??

2.2. “ “Personal Branding” Personal Branding”

3.3. Building up your own Personal BrandBuilding up your own Personal Brand

• IdentityIdentity• Competencies / CommunicationCompetencies / Communication• ImageImage

Page 3: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

logo

imagepersonality

companyidentity

nameprestige

product

service

What’s a BRAND ?What’s a BRAND ?

Page 4: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

What’s a Brand ?What’s a Brand ?

“... mixture of

tangible and intangible attributes,

symbolized in a trade mark

that create, influence and generate

value”

Page 5: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

• * * A distinct Concept / IdeaA distinct Concept / Idea

• * * Related to a “Word”Related to a “Word”

• * * A well told StoryA well told Story

• * * ConsistentConsistent

A SuccesA Successsful Brand is...ful Brand is...

A well told “Story”A well told “Story” Lively, EnergeticLively, EnergeticWith clear PurposeWith clear PurposeExcitingExcitingWorth tellingWorth telling

Page 6: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

PROMISE

TRUST

that the “promise” will be kept

What’s a BRAND ?What’s a BRAND ?

Page 7: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

““A A personal identity personal identity

that stimulates that stimulates

precise, meaningful perceptions precise, meaningful perceptions

in its audience in its audience

about the about the values and qualities thatvalues and qualities that

person stands for”person stands for”

What’s a PERSONAL BRAND ?What’s a PERSONAL BRAND ?

MontoyaMontoya

Page 8: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

““is the is the public projectionpublic projection

of certain aspects of a person’s of certain aspects of a person’s

personality, skills or values; personality, skills or values;

it’s not the entire human being”it’s not the entire human being”

What’s a PERSONAL BRAND ?What’s a PERSONAL BRAND ?

MontoyaMontoya

Page 9: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

““Your brand is a Your brand is a

perception or emotion, perception or emotion,

... that describes ... that describes

the total experience of the total experience of

having a relationship with you”having a relationship with you”

What’s a PERSONAL BRAND ?What’s a PERSONAL BRAND ?

McNallyMcNally&Speak&Speak

Page 10: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

““... the thoughts, feelings and behaviours ... the thoughts, feelings and behaviours

contained within a group of people contained within a group of people

that can be called upon that can be called upon

to creatto createe value.” value.”

What’s a PERSONAL BRAND ?What’s a PERSONAL BRAND ?

CopeCope

Page 11: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Personal Branding DefinedPersonal Branding Defined

Personal branding is a revolution in the way we Personal branding is a revolution in the way we manage our careers or businesses. It's a way of manage our careers or businesses. It's a way of clarifying and communicating what makes you clarifying and communicating what makes you different and special and using those qualities to different and special and using those qualities to separate yourself from your peers so that you can separate yourself from your peers so that you can greatly expand your success greatly expand your success

Personal branding is the strategy behind the world's Personal branding is the strategy behind the world's most successful peoplemost successful people

Page 12: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

““Those who mean the most to you, are Those who mean the most to you, are

those who offer you the most value those who offer you the most value

throughout your life.throughout your life.””

What’s a PERSONAL BRAND ?What’s a PERSONAL BRAND ?

GrahamGraham

””The individuals who stand The individuals who stand

out in the world around us out in the world around us

are those who offer the are those who offer the

greatest value to the most people...greatest value to the most people...””

Page 13: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Personal BrandsPersonal Brands

• Colleague / FriendColleague / Friend• RelativeRelative

• Airline PilotAirline Pilot• Surgeon / Dentist ...Surgeon / Dentist ...

• BusinessmanBusinessman

• ScientistScientist• JournalistJournalist• Showbiz / TVShowbiz / TV• AuthorAuthor

• Top modelTop model• BankerBanker• Movie StarMovie Star

• SportsmanSportsman

• PoliticianPolitician

Page 14: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

• Internal FactorsInternal Factors

Personal BrandingPersonal Branding

• External FactorsExternal Factors

Page 15: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Personal BrandPersonal Brandiingng

IdentityIdentity

ImageImage

Competencie

Competencie

ssCommunicationCommunication

Page 16: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Personal BrandPersonal Brandiing Strategyng StrategyIdentityIdentityWho you are (Values, Roles, Goals)?Who you are (Values, Roles, Goals)?What makeWhat makess you unique & distinct? you unique & distinct?

CompetenciesCompetenciesWhat is your distinct specialization/area of leadership?What is your distinct specialization/area of leadership?Be passionateBe passionate, , focused & persistentfocused & persistent

CommunicationCommunicationWho is your target domain?Who is your target domain?Does your idendity comply with your domain?Does your idendity comply with your domain?Do your competencies contribute to your domain?Do your competencies contribute to your domain?Are you visibile, distinct?Are you visibile, distinct?Integrated communication (including body language)Integrated communication (including body language)Is your communication consistent?Is your communication consistent?

Page 17: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

ImageImage

This is the OUTCOMEThis is the OUTCOME

Is it in line with your Identity and Competencies?Is it in line with your Identity and Competencies?

Does it fully comply with your communication strategy?Does it fully comply with your communication strategy?

Be Distinct, Unique, Consistent with your symbols & Be Distinct, Unique, Consistent with your symbols & behaviourbehaviour

Image:Image: BehaviourBehaviour

Symbols Symbols EtiquetteEtiquette WardropWardrop Body & SoulBody & SoulCar & Office Car & Office Alumni & ClubsAlumni & Clubs Cosmetics Cosmetics AssociationsAssociationsAccessoriesAccessories Other “Toys”Other “Toys”

Page 18: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

RowlingRowling

It is our choices It is our choices that show what we truly that show what we truly

are, are, far more than our abilities.far more than our abilities.

Harry Potter& the Chamber of Secrets

Page 19: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Goals in LifeGoals in Life

““What do you What do you

want?”want?” Mean GoalsMean Goals End GoalsEnd Goals

Page 20: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Goal Setting:Goal Setting:

• Focus on “END GOALS” not on the “mean goals”WHAT DO YOU WANT? (excercise)

• Have your goals SMART+: S SpecificM MeasurableA AttractiveR RelevantT Timely+ Positive

Personal Branding Strategy:Personal Branding Strategy:

Page 21: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Personal Brand Maintenance:Personal Brand Maintenance:

• Know yourself (Values, Roles, Goals)Know yourself (Values, Roles, Goals)• Find out what makes you “distinct”Find out what makes you “distinct”• Invest in yourselfInvest in yourself• Be comfortable in your own skinBe comfortable in your own skin• Discover your competencies; improve & maintain Discover your competencies; improve & maintain

themthem• Smile – Be positive / Address people with their Smile – Be positive / Address people with their

namesnames• Be the best/most appropriately dressed person you Be the best/most appropriately dressed person you

meet everydaymeet everyday• Express yourself in the most clear and conExpress yourself in the most clear and conccice wayice way

Page 22: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Personal Brand Maintenance:Personal Brand Maintenance:

• Develop positive relationships with all Develop positive relationships with all

your counterpartiesyour counterparties• Become member of appropriate clubs / Become member of appropriate clubs /

associationsassociations• Focus: Read, write, deliver speeches, Focus: Read, write, deliver speeches,

give seminars in your field: Get to be knowngive seminars in your field: Get to be known• Be careful & selective with the media: Be careful & selective with the media:

But use it to be knownBut use it to be known• Be persistent, don’t crash & burnBe persistent, don’t crash & burn• Invest in your physical and mental health, Invest in your physical and mental health,

stay fitstay fit

Page 23: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Appendices & Road Ahead...Appendices & Road Ahead...

Page 24: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

• No unique realityNo unique reality

• No “best”No “best”

• Perception is realityPerception is reality

Assumptions About Branding:Assumptions About Branding:

““You can only see with your heart. You can only see with your heart. What is essential is invisible to the eyes”What is essential is invisible to the eyes”

Antoine de Saint-Exupery (The Little Prince)Antoine de Saint-Exupery (The Little Prince)

Page 25: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Values (i):Values (i):

- Exercise 1: Identify what makes your life – compelling– fulfilling

- Exercise 2: Finding your Life’s passion (by using role models)

- Exercise 3: Discovering and Determining your deepest values

 

Personal Branding Strategy:Personal Branding Strategy:

Page 26: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Values (ii):Values (ii): A Short list of Values:

Personal Branding Strategy:Personal Branding Strategy:

AccomplishmentAccuracyAdventureAestheticsAlivenessAuthenticityAutonomyBeautyCaringChallengeCollaborationCollaborationCommunityCommunityComradshipComradshipConnectednessConnectednessContributionContributionCourageCourageCreativityCreativityDignityDignityDirectnessDirectness

EleganceEmpowermentExcellenceExcitementFairnessFocusFreedomFreedom to ChooseFree SpiritFunGraceGrowthHappinessHarmonyHelpingHonestyHumorIndependenceInnovation

IntegrityJoyJusticeLack of PretenseLearningLightnessLoveMasteryNurturingOrderlinessParticipationPartnershipPeacePerformancePerseverancePlayfulnessPersonal PowerProductivityRecognition

RevolutionRisk TakingRomanceSafetySecuritySelf-ExpressionSelf-RelianceServiceSimplicityStimulating ChangeSpiritualitySuccessTo Be Known To Be Known TraditionTraditionTrustTrustUniquenessUniquenessVitalityVitalityZestZest......

Page 27: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Values (iii):Values (iii): How to find out your Value System?How to rank your most important values?

Personal Branding Strategy:Personal Branding Strategy:

Exercise 1: “Meeting your Future-Self”Exercise 1: “Meeting your Future-Self”(an internal journey to visualize yourself in the future (10 or 20 years)(an internal journey to visualize yourself in the future (10 or 20 years)Meet with that person, and find out what’s important thenMeet with that person, and find out what’s important thenThis is not about a road map, but to find out the desired state in the This is not about a road map, but to find out the desired state in the future...future...

Exercise 2: “Peak Performance analysis”Exercise 2: “Peak Performance analysis”Choose a great experience you had, or a hoChoose a great experience you had, or a hobbby, something you really by, something you really enjoy...enjoy... Talk about it... How was/is it? What makes this unique, Talk about it... How was/is it? What makes this unique, thrilling, excitingthrilling, exciting for you?for you? Try to find out which values are honoTry to find out which values are honouured? red?

Which values are associated with that experience?Which values are associated with that experience?

Exercise 3: “Worst Experience analysis”Exercise 3: “Worst Experience analysis”Choose a bad experience you had, or some events/activities/thing that Choose a bad experience you had, or some events/activities/thing that really disturb you...really disturb you...Talk about it... How was/is it? What makes you feel bad about it?Talk about it... How was/is it? What makes you feel bad about it?Try to find out which values are not honoTry to find out which values are not honouured? red?

Page 28: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Personal Branding Strategy:Personal Branding Strategy:

Most desired/appreciated Values/PrinciplesMost desired/appreciated Values/PrinciplesAnglo-Saxon Business WorldAnglo-Saxon Business World

Credibility & ProfessionalismCredibility & ProfessionalismIntegrityIntegrity

Authority & LeadershipAuthority & LeadershipEmpathyEmpathy

Friendliness & ApproachabilityFriendliness & ApproachabilityTrustworthinessTrustworthiness

Sophistication and being up-to-dateSophistication and being up-to-dateCreativityCreativity

Energy & EnthusiasmEnergy & EnthusiasmInfluenceInfluence

Page 29: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Useful “Identity” Related Questions:Useful “Identity” Related Questions:

Personal Branding Strategy:Personal Branding Strategy:

• What am I tolerating?• What is to be powerful?• What is it to choose?• Am I being nice or am I being real?• What do I do to avoid feelings?• Where is my attention?• What keeps me going?• What’s out?• When am I unable to laugh at myself?• What motivates me?• What’s fun? • What is pleasure?• Where do I limit myself?• What does it cost me?• What thrills me?• What is it to be passionate?

WHAT DO I WANT?WHAT DO I WANT?

WHO DO I WANT TO BE?WHO DO I WANT TO BE?

WHAT MAKES ME UNIQUE?WHAT MAKES ME UNIQUE?

WHAT MAKES ME DISTINCT?WHAT MAKES ME DISTINCT?

Page 30: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Roles in LifeRoles in Life

• Professional RolesProfessional Roles• Family RolesFamily Roles

• Individual RolesIndividual Roles • Social/Citizen Social/Citizen

RolesRoles

Daughter / SonDaughter / Son

Brother / SisterBrother / Sister

ParentsParents

......

Boyfriend Boyfriend

/Girlfriend/Girlfriend

Friend of Friend of oneoneselfself

MentorMentor

ExplorerExplorer

......

EntEntrerepreneurpreneur

BartenderBartender

SalesmanSalesman

Local Bank ManagerLocal Bank Manager

Butcher, PlumberButcher, Plumber

......

EnvironmentalistEnvironmentalist

VolunteerVolunteer

......

Page 31: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Roles in Life:Roles in Life:

Would you like to have a “Role Model”?“If one person can do something, anyone can learn to do it”...

What different perspectives you can create for each role?

How would you define our “end goals” for each role?

Personal Branding Strategy:Personal Branding Strategy:

Page 32: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Competencies:Competencies:

• What is/will be your Specialization? Focus, Focus, What is/will be your Specialization? Focus, Focus, FocusFocus

•Supporting question: Which skills would enable you to Supporting question: Which skills would enable you to distinct?distinct?

• What will enable you to have Leadership and What will enable you to have Leadership and Authority on your area of Specialization?Authority on your area of Specialization?

Personal Branding Strategy:Personal Branding Strategy:

Page 33: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Personal Branding Strategy:Personal Branding Strategy:What’s your “Goodwill”? (Intengible assets What’s your “Goodwill”? (Intengible assets that create a that create a difference...)difference...)

What would help you to keep your What would help you to keep your Persistence?Persistence? Brands do not Brands do not happen happen overnight, it is long lasting game to play....overnight, it is long lasting game to play....

What makes you passionate? What makes you passionate? Without your internal drive, it would Without your internal drive, it would

not work...not work...Find out what motivates you? (all, including Find out what motivates you? (all, including pleasures and pain avoidance, count...)pleasures and pain avoidance, count...)

Page 34: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Communication (i):Communication (i):

• Who is your target domain?Who is your target domain?For each role you play in life, you might have different For each role you play in life, you might have different “target domains”..“target domains”..Who will help you reach your goal?Who will help you reach your goal?Where would you have a Brand awareness that will help Where would you have a Brand awareness that will help you succeed?you succeed?What’s relevant?What’s relevant?

•Does your identity comply with your domain?Does your identity comply with your domain?AuthenticitAuthenticityy

•Do your competencies contribute to your domain?Do your competencies contribute to your domain?What’s in it in your “Brand” that works for them?What’s in it in your “Brand” that works for them?How would you create a win-win situation with and for How would you create a win-win situation with and for your domain?your domain?

Personal Branding Strategy:Personal Branding Strategy:

Page 35: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Communication (ii):Communication (ii):

•There is no “INCOMMUNICADO”. There is no “INCOMMUNICADO”. •You cannot not communicate...You cannot not communicate...

•Are you visible, distinct?Are you visible, distinct?Distinct or Extinct !... Distinct or Extinct !... What’s your “mind share” in your domain? What’s your “mind share” in your domain?

(“Mind-share” would influence “Wallet-Share” or “Market (“Mind-share” would influence “Wallet-Share” or “Market Share”)Share”)

•Integrated communication (including body language)Integrated communication (including body language)•What’s your story?What’s your story?•How your body communicates?How your body communicates?•Content/Voice/Outlook/Body language/Energy level and Content/Voice/Outlook/Body language/Energy level and EEnthousiasm...nthousiasm...

•Be CONSISTENT, CONSISTENT, CONSISTENT.... Be CONSISTENT, CONSISTENT, CONSISTENT.... •You cannot leave your Brand at home / there is no any “off–brand You cannot leave your Brand at home / there is no any “off–brand --day”day”

Personal Branding Strategy:Personal Branding Strategy:

Page 36: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Communication (iii): Communication (iii):

•Improve your “First impression”....Improve your “First impression”....•Impact on your first impression: Impact on your first impression:

•55% 55% Visual (How you look and carry Visual (How you look and carry yourself, dress, body yourself, dress, body language)language)•38%38% Vocal (How you speak: pace, volume, Vocal (How you speak: pace, volume, pause, accent, tone, pause, accent, tone, etc...)etc...)• 7%7% Verbal (The content of your speech, Verbal (The content of your speech, the words you say...)the words you say...)

•You have only 30 seconds to introduce yourseYou have only 30 seconds to introduce yoursellf together with a complete “first f together with a complete “first impression” impression”

•How do you introduce yourself? Learn to beHow do you introduce yourself? Learn to be• ClearClear• ConsiseConsise• DistinctDistinct• RelevantRelevant• Engaging Engaging

• Exercize: “Elevator Test” Exercize: “Elevator Test” (Introduce yourself in the most efficient way just during a “lift journey”)(Introduce yourself in the most efficient way just during a “lift journey”)

Personal Branding Strategy:Personal Branding Strategy:

Page 37: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Image (i):Image (i):

• This is the outside projection of who you are, who you want to be This is the outside projection of who you are, who you want to be and what you want...and what you want...

• Your image should be consistent with your Identity, Competencies Your image should be consistent with your Identity, Competencies and Communication strategy.and Communication strategy.

• Your image, including all of your accessories should help you be Your image, including all of your accessories should help you be • Distinct, Distinct, • Unique, Unique, • Consistent with your Brand PromiseConsistent with your Brand Promise

Personal Branding Strategy:Personal Branding Strategy:

Page 38: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

Your personal Brand is Your personal Brand is

• a way to differentiate yourself and stand out from a way to differentiate yourself and stand out from

the crowdthe crowd

• how your are perceived and remembered by how your are perceived and remembered by

othersothers

• about reflecting the authentic, real youabout reflecting the authentic, real you

• a potential aid to successa potential aid to success

Personal Branding Summary:Personal Branding Summary:

Page 39: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

What does your brand give you?What does your brand give you?

Success! Benefits:Success! Benefits:

– Increase your visibility and presence Increase your visibility and presence – Differentiate yourself from your peers Differentiate yourself from your peers – Increase your compensation or fees Increase your compensation or fees – Thrive during downturns in the economy Thrive during downturns in the economy – Expand into new business areas Expand into new business areas – Choose better, more interesting assignments Choose better, more interesting assignments – Understand yourself better Understand yourself better – Achieve your personal and professional goals Achieve your personal and professional goals – Increase your confidence and self-motivationIncrease your confidence and self-motivation

Page 40: PERSONAL BRANDING MARIA KANGASNIEMI. 1. What’s a BRAND ? 2. “Personal Branding” 3. Building up your own Personal Brand Identity Identity Competencies.

  “Build Your Own Life Brand!” Stedman Graham“Make a Name for Yourself” Robin Fisher Roffer“Differentiate or Die” Jack Trout“The Personal Branding Phenomenon” Peter Montoya“Be Your Own Brand” David McNally & Karl D. Speak“Personal Networking” Mick Cope“Micro Branding” T. Scott Gross

Suggested Reading List:Suggested Reading List:


Recommended