Date post: | 16-May-2015 |
Category: |
Business |
Upload: | mike-mintz |
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PRESENTED BY
MIKE MINTZ, ESQ.VP OF CLIENT RELATIONS
Branding Yourself Online
The Cost of Admission (what we’ll cover)
1 2
3 4
5 6
Intro to Personal Branding Online
Some Final Thoughts
Components of a Successful Brand
Start Building Your Brand
Selling the Brand
Questions?
INTRODUCTION
What is Personal Branding?
Prepare yourself for this …
The Brand is You
You may be their only hope …
There are situations where YOU are uniquely qualified for the mission at hand.Are you ready for that?
Do they know it?
SECTION 1
Start Building Your Brand
Recreate the rules to change the game
Digital currency
Expertise Maps for Marketers and Entrepreneurs
Your Nam
e
Skills
Interests
Solutions
2-Minute Exercise: create an expertise map
SECTION 2
Components of a Successful Brand
Tell me a story.
Define your style.
“Proper words in proper places, make the true definition of a style.”
- Jonathan Swift, 1720
Style + Expertise =
SECTION 3
Selling the Brand
Get on your soapbox.
K.I.S.S. (keep it simple, stupid)
Friends
Business
Network
Extended
Networks
CONCLUSION
Putting it All Together
Let’s keep talking
Mike Mintz
http://MyMediaLabs.com
Circle.
Like. Connect.
Follow.