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Personal Branding Online - Microsoft · Personal Branding Online Presented by AthLife Tracy Moss...

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Personal Branding Online Presented by AthLife Tracy Moss and Maria Moreno-Pardo
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Page 1: Personal Branding Online - Microsoft · Personal Branding Online Presented by AthLife Tracy Moss and Maria Moreno-Pardo. Educate, develop, and inspire each Lifelete we work to meet

Personal Branding Online

Presented by AthLifeTracy Moss and Maria Moreno-Pardo

Page 2: Personal Branding Online - Microsoft · Personal Branding Online Presented by AthLife Tracy Moss and Maria Moreno-Pardo. Educate, develop, and inspire each Lifelete we work to meet

Educate, develop, and inspire each Lifelete we work to meet and exceed

their academic and career goals.

Page 3: Personal Branding Online - Microsoft · Personal Branding Online Presented by AthLife Tracy Moss and Maria Moreno-Pardo. Educate, develop, and inspire each Lifelete we work to meet
Page 4: Personal Branding Online - Microsoft · Personal Branding Online Presented by AthLife Tracy Moss and Maria Moreno-Pardo. Educate, develop, and inspire each Lifelete we work to meet

Webinar Overview

What is your personal brand?

Why is it important?

Utilizing social media platforms

Creating your personal brand strategy

Protecting your online presence

Q&A

Page 5: Personal Branding Online - Microsoft · Personal Branding Online Presented by AthLife Tracy Moss and Maria Moreno-Pardo. Educate, develop, and inspire each Lifelete we work to meet

Your Personal Brand

● Who are you? ● What are you

passionate about? ● What are your

strengths? ● What does your

social media say about you?

Page 6: Personal Branding Online - Microsoft · Personal Branding Online Presented by AthLife Tracy Moss and Maria Moreno-Pardo. Educate, develop, and inspire each Lifelete we work to meet

Your Personal Brand is important.

● Establish credibility● Engage in

conversations with others who have similar interests

Page 7: Personal Branding Online - Microsoft · Personal Branding Online Presented by AthLife Tracy Moss and Maria Moreno-Pardo. Educate, develop, and inspire each Lifelete we work to meet

Utilizing Social Media Platforms

Facebook 1.59 billion users

LinkedIn 500 million users

Instagram400 million users

Twitter320 million users

Page 8: Personal Branding Online - Microsoft · Personal Branding Online Presented by AthLife Tracy Moss and Maria Moreno-Pardo. Educate, develop, and inspire each Lifelete we work to meet

Creating your Personal Brand Strategy

Complete profile Be consistent and

intentional in your messaging

Engage your audiencePhotos and videos grab

attention Recruit followers

Page 9: Personal Branding Online - Microsoft · Personal Branding Online Presented by AthLife Tracy Moss and Maria Moreno-Pardo. Educate, develop, and inspire each Lifelete we work to meet

Protecting Your Online Presence

● Reserve your handles across all platforms

● Stay in your lane● Avoid negative messaging ● Be careful of the company

you keep online.● Understand the privacy

functions of the platform● Monitor your platforms

Page 10: Personal Branding Online - Microsoft · Personal Branding Online Presented by AthLife Tracy Moss and Maria Moreno-Pardo. Educate, develop, and inspire each Lifelete we work to meet

Take-Aways

Know your brand

Be positive

Stay in your lane

Monitor your platforms

Page 11: Personal Branding Online - Microsoft · Personal Branding Online Presented by AthLife Tracy Moss and Maria Moreno-Pardo. Educate, develop, and inspire each Lifelete we work to meet

Next Step - Trust Career Partners

Page 12: Personal Branding Online - Microsoft · Personal Branding Online Presented by AthLife Tracy Moss and Maria Moreno-Pardo. Educate, develop, and inspire each Lifelete we work to meet

Q&A


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