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S E S S I O N 1 :Intro to personal branding
Okay, first off…
What is personal branding?
We’re so glad you asked.
“Personal branding is the practice of people marketing themselves
& their careers as brands.”
L A I R , D A N I E L J . ; S U L L I V A N , K A T I E ; C H E N E Y , G E O R G E ( 2 0 0 5 )
”
Q U O T A B L E
“[Personal branding is] the marketization & recasting of the professional self.”
M A N A G E M E N T C O M M U N I C A T I O N Q U A R T E R L Y
”
Q U O T A B L E
But wait, there’s more.
P E R S O N A L B R A N D I N G I S :a refined content strategy for your personal life
1.
P E R S O N A L B R A N D I N G I S : your in-person & online presence
2.
P E R S O N A L B R A N D I N G I S : a living résumé
3.
P E R S O N A L B R A N D I N G I S : ever-evolving
4.
It’s so many things!
Why does personal branding matter?*on a professional level
Fast Company recently dubbed it “essential to career success.”
”
W I S E W O R D S
99u says, “the resume is dead, the bio is king.”
”
W I S E W O R D S
Inc says, “virtually everyone” needs to care about
personal branding, because “how people see you matters; it is a fundamental truth of being a human.”
”
W I S E W O R D S
… so what?
P E R S O N A L B R A N D I N G :sets you apart
1.
P E R S O N A L B R A N D I N G : shows, rather than tells
2.
P E R S O N A L B R A N D I N G :requires knowing yourself
3.
Competition is intense these days.
“Branding today is as much about consistently delivering on your promise as it is about differentiation. You have to position yourself in unique ways in order to stand out from others. You have to meet all of the subconscious
expectations & go beyond the mundane to truly impress.”
D A N I E L B L I L E Y , P A S S P O R T P A R K I N G A P P
”
Q U O T A B L E
P E R S O N A L B R A N D I N G :opens doors to industry recognition
4.
P E R S O N A L B R A N D I N G : gives your passion professional legs
5.
Why is a strong personal brand important to us?*as marketing professionals
What does a strong personal brand say to us?
The honest answer:
A strong personal brand says:“I know who I am, or I’m at least curious.”
O U R A N S W E R :
What do we expect?*What do we look for when we hire?
W H A T D O W E L O O K F O R ?
curiosity, initiative, & willingness to learn
1.
An interview is a date.
You’re interviewing the employer as much as they’re interviewing you. Ask questions, be curious.
There’s a fine line between confidence & over-confidence.
R E M E M B E R :
W H A T D O W E L O O K F O R ? personality & potential fit
2.
Not every company is a perfect fit for you, and vice versa.
R E M E M B E R :
Brains on Fire is not for everyone.
We are really passionate about hiring people who not only have the skills, but the personality, to thrive & be happy here.
W H A T D O W E L O O K F O R ? previous work experience
3.
Highlight those internships.
R E M E M B E R :
Volunteer. Get involved in your community.
Show us what you’ve done & how you’ve done it.
Let’s be real…
We’re gonna stalk you.
Now for some examples.
So, how does your résumé look?
B A D R É S U M É :
B A D R É S U M É : x
Wrong. Try again.
G O O D R É S U M É :
There ya go. Much better.
Now, let’s take a look at that Instagram of yours.
B A D I N S T A G R A M :
HAM IS
BAE
B A D I N S T A G R A M :
HAM IS
BAEx
Wow. That was bad.
We would not hire those people.
Let’s give it another try.
G O O D I N S T A G R A M :
G O O D I N S T A G R A M :
Your personal brand is on point.
Now, let’s take a look at that website.
B A D W E B S I T E :
B A D W E B S I T E : x
Unacceptable.
G O O D W E B S I T E :
Okay, now you’re lookin’ good.
How does personal branding set students apart?
First impressions are everything.
R E M E M B E R :
Interviews are short.
It’s an opportunity for self-discovery.
A P E R S O N A L B R A N D S E T S Y O U A P A R T .
What makes a strong personal brand?
A S T R O N G P E R S O N A L B R A N D I S : a clear read on who you are
1.
What are your values?
R E M E M B E R :
What makes you unique?
What’s your personality like?
A S T R O N G P E R S O N A L B R A N D I S :a good picture of who you want to be
2.
What are you interested in?
R E M E M B E R :
What is your dream job?
Who is your audience?
A S T R O N G P E R S O N A L B R A N D I S : a constant stream of communication
3.
Your personal brand should be consistent.
R E M E M B E R :
Your online presence must be maintained.
You should take time to develop your personal brand.
What a personal brand should not be:
A P E R S O N A L B R A N D S H O U L D N O T B E :
artificially manufactured
1.
A P E R S O N A L B R A N D S H O U L D N O T B E : stagnant
2.
A P E R S O N A L B R A N D S H O U L D N O T B E :
based on monetary gain
3.
What a personal brand should be:
A P E R S O N A L B R A N D S H O U L D B E :
a tool for self-discovery & exploration
1.
A P E R S O N A L B R A N D S H O U L D B E : ever-evolving
2.
A P E R S O N A L B R A N D S H O U L D B E : fun
3.
Let’s review.
C O N C L U S I O N :
telling the story of you, professionally
R E V I E W :
both online & offline
curated & consistent
P E R S O N A L B R A N D I N G I S :
It’s a powerful tool for your future career.
R E V I E W :
It’s a way to stand out among your peers.
It’s an exercise in self-discovery.
Personal branding should be important to you because:
So, now what?
C O N C L U S I O N :
It’s time to discover your personal brand.
Stay tuned…
Q&A
S E S S I O N 2 :How to discover & maintain your personal brand
Welcome back!
So, we’ve defined what a personal brand is & why it matters.
I N T R O D U C T I O N :
Now for the fun stuff…
I N T R O D U C T I O N :
I N T R O D U C T I O N :
…how to discover your own!
R E V I E W :
First, let’s review.
What makes a strong personal brand?
R E V I E W :
A S T R O N G P E R S O N A L B R A N D I S : a clear read on who you are
1.
What are your values?
What makes you unique?
What’s your personality like?
R E V I E W :
A S T R O N G P E R S O N A L B R A N D I S :a good picture of who you want to be
2.
What are you interested in?
What is your dream job?
Who is your audience?
R E V I E W :
A S T R O N G P E R S O N A L B R A N D I S : a constant stream of communication
3.
R E V I E W :
Your personal brand should be consistent.
Your online presence must be maintained.
You should take time to develop your personal brand.
Okay, let’s get started.
What’s a value?
V A L U E S :
“A value is a person’s principle or standard of behavior; one’s judgment of what is important in life.”
T H E D I C T I O N A R Y
”
Q U O T A B L E :
What do you value?
V A L U E S :
A S K Y O U R S E L F T H E Q U E S T I O N :What in life is most important to me?
V A L U E S :
V A L U E S :
Look at the list of values and circle all you feel apply to you.
Narrow it down to seven, and then three, in order of priority.
Determine what it means to “achieve” these values by writing a statement like this:
H O W T O D E T E R M I N E Y O U R V A L U E S :
V A L U E S :
To succeed at ________ means I am _________.[ V A L U E ]
Voila!
You’ve determined your core values.
Slap those babies on a post-it, and call it a day.
What makes you different?
P A S S I O N :
W H A T M A K E S Y O U D I F F E R E N T ?pinpoint your passions & strengths
P A S S I O N :
What’s a passion?
“A passion is a strong & barely controllable emotion.”
T H E D I C T I O N A R Y
”
Q U O T A B L E :
Passion is a cycle.
It looks something like this:
doing the work
H U S T L E & B U S T L E
sweet success
J O Y & A C C O M P L I S H M E N T
passion afterglowE N E R G Y & D R I V E
P A S S I O N C Y C L E :
How do you find your passion?
P A S S I O N :
H O W T O F I N D Y O U R P A S S I O N S : get involved & pay attention
1.
H O W T O F I N D Y O U R P A S S I O N S : do this passion activity:
2.
P A S S I O N A C T I V I T Y :
Answer the questions on our worksheet.
Narrow down to your top 5 passions.
Narrow down to 3 in order of priority.
Congratulations!
You’ve started to identify some of your passions.
Now get out there and keep workin’ on them.
What’s your personality like?
P E R S O N A L I T Y :
Wait, what do you mean?
Here’s what we mean:
“Personality traits are the individual differences in characteristic patterns
of thinking, feeling & behaving.”
A M E R I C A N P S Y C H O L O G I C A L A S S O C I A T I O N
”
Q U O T A B L E :
Why does that even matter?
If you’re selling yourself, you need to know what you’re selling.
That’s why.
It’s quiz time, baby.
Ask your loved ones what makes you different.
P E R S O N A L I T Y :
P E R S O N A L I T Y A C T I V I T Y :
Jot down the top 3-5 people who know you best.
Ask them what “your thing” is.
No, it’s not weird. Just do it—you’ll be surprised with the results.
Take inventory of your results.
P E R S O N A L I T Y :
R E S U L T S :
values + passions + personality + personal opinion
Note the overlaps.
You should have a better picture of who you are now than when you started.
Define your vision.
Get an idea of who you want to be & where you want to go.
V I S I O N :
Answer these questions:
Q U E S T I O N S :
What to you want to accomplish in your career?
What do you want to be known for?
What is your dream job?
Develop a personal statement.
D E V E L O P :
What’s a personal statement?
“A personal statement communicates your vision and point of differentiation so that you get noticed by the right people.”
L A U R A & M O E
”
Q U O T A B L E :
Q U E S T I O N S :
Using your other worksheets, fill in 1 - 6 on the Personal Statement worksheet
Use our handy fill-in-the-blank to guide the structure of your statement
Hash it out and expand it in your own voice
Here’s an example:
I am a Social Media Strategist.
Fueled for my passion for photography, I strive to bring an independent, creative energy to my work.
I have evidenced my commitment to the power of photography by my work with VisitGreenvilleSC, where I launched and implemented the #yeahTHATgreenville UGC campaign on social media, which has grown to 175k user-generated images on Instagram alone.
Through my experiences, I bring a uniquely visual perspective to social media marketing.
Put it in practice.
P R A C T I C E :
T A K E I T O N L I N E :update your résumé
1.
T A K E I T O N L I N E : create a personal brand hub
2.
B R A N D H U B :
a brief bio & photo of yourself
links to your social profiles
your newly-updated résumé
a custom URL
Socialize it.
Clean it up.
S O C I A L I Z E :
C L E A N I T U P : clean up all social media profiles
1.
Do not share anything you wouldn’t want your grandma to see.
C L E A N I T U P : streamline your usernames
2.
Create a professional email address.
S O C I A L I Z E :
Now for the story of…
Update your LinkedIn.
S O C I A L I Z E :
W H Y L I N K E D I N M A T T E R S : It’s an expectation.
1.
W H Y L I N K E D I N M A T T E R S : It’s an opportunity to network.
2.
W H Y L I N K E D I N M A T T E R S : It’s an opportunity to find a job.
3.
Curate your content.
C U R A T E :
All of the content you share online should reflect your personal brand.
C U R A T E :
*bonus points if you have a marked aesthetic
C U R A T E :
G O O D I N S T A G R A M :
Cultivate community.
C U L T I V A T E :
C U L T I V A T E C O M M U N I T Y : find your people
1.
F I N D Y O U R P E O P L E :
Use social media to find stalkable industry leaders. Google is your friend.
Take note of similarities in what they’re sharing.
C U L T I V A T E C O M M U N I T Y : interact with your people
2.
C U L T I V A T E :
It’s not weird.
C U L T I V A T E :
It’s the point of social media.
C U L T I V A T E :
Maintain & repeat.
M A I N T A I N & R E P E A T :
T O O L S M A K E I T E A S I E R T O :find great content
1.
T O O L S M A K E I T E A S I E R T O :share great content
2.
*consistently
It takes so much time.
T O O L S M A K E I T E A S I E R T O :create better content
3.
Whew!
Knowing yourself is the foundation of it all.
C O N C L U S I O N :
C O N C L U S I O N :
Find us online if you have any questions.
C O N C L U S I O N :
@moe_ _rice
@moe_ _rice
@laura_garvin
@laura_c_garvin
Thanks!
