P ERS O N A L BRANDING

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introduction

JOE MAINWARINGSince 2002, I have leveraged personal branding to accelerate my own goals, both personally and professionally. Most recently, that goal was becoming a full time software developer in the startup industry.

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2002 2008

2004 2009

theaccordance Twitter

Linkedin

TIMELINE

facebook

2010

.coms

2012

2011 2013

freelance

developerblogging

2014

networking

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Definition

Your brand is what people say about you when you’re not in the room. - Jeff Bezos

Founder of Amazon

Personal Branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.

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Famous Personal Brands

dave grohl Music

elon muskInnovation

jimmy fallonComedy

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Why?

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%93it matters

search first

Recruiters

clientsFounders

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Made With

positioning personality imagery strategy

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Positioning

Specifically you want to make sure that you provide something unique, fresh, and highly valuable to your audience.

What you stand for

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Strategy

Your objective is your goal, what you seek to achieve.

Objective

Your competit ion is the person who’s already doing it first, and the person who wants it second.

Competition

Your target market should the kind of people you want to collaborate with.

Target Market

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personality

practical

patterned unique

craft

Science Art

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imagery

A S E L F I ET A K E

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EVOLUTION of my personal brand

sm adventurer 2008

it pro2010

freelance dev2012

ui engineer2014

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Brand Name

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options

DUAL IDENTITY (iron man)

TRUE IDENTITY (Tony Stark)

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elevator pitch

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Examples

SimpleDirect and to the point.

@JohnRoa CEO @AKTA. Founder @DigitalHope. Investor @SocialCrunch. TEDx speaker. Travel addict. Angel investor. Office ping-pong contender. Big tourney poker.

@BarrettAll CEO @StatusCreative | Writer @Technorati | @Forbes Top 50 | @BusinessInsider #1 Ad Exec | Stayed at a Holiday Inn Express.

@Saddington I invest in people & great ideas @TheIronYard. Hacker of @Pressgram and @DeskPM.

ContextualRelevant to your positioning and target market

CreativeStand out by being unique

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Branding Page

Branding Pages allow you to showcase who you are, what you’re about, and ultimately how you can help others with your products, services, and smile.

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Blog

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Portfolio

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Landing Page

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social networks

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which ones?

social networksCountless social networks exist today, each serving a unique purpose for content curation, communication, and collaboration. You don’t have to be on all, focus on the networks relevant to your goals.

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My focus

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Content curation

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Strategy

Content Curation

Having a strategy for content curation will allow you to maximize the impact of your personal branding.

Focus by sharing content relevant to your positioning.

Scheduling allows you to publish content during peak times to maximize impact

Analytics provide valuable feedback on how well your content is being received.

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COMMUNITY It takes a village…

Community is about building real relationships with people within your networks that will help you and your business be successful.

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Los Angeles London

Washington D.C.

Beijing

Dallas

world map

Hawaii

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HAVE FUN