Me Sdn. Bhd.

Become the CEO of Your Career using Personal Branding

Sasidharan

Talent Manager

Presentation Overview

What is branding?

Branding yourself

Why branding today?

Getting started: 7 steps for building a brand

The importance of branding

What Do These Things Have In Common?

These are all examples of brands of McDonalds,

Nike and Apple computers

Because of branding, you likely have certain images that comes to mind when you think of

these products

A brand is a tool that is used in the business

world to describe all the information or perceptions that are connected with a product

or service.

Branding

When you see these brands somewhere, you

associate them with a set of expectations or

perceptions

– Nike = tough athletes at the height of their performance.

– The Golden Arches = fast service and good food

– Apple logo = cutting-edge technology.

You associate these concepts, thoughts, and

images with the particular companies because of

the brand each company has established.

Branding

What Do We Mean By Branding?

Branding is…

– An image created in someone’s mind

– It’s both tangible and intangible characteristics of a product or service that make it unique

– Products that are branded are often chosen over similar products because they somehow have a

perceived value of being ‘better’

Example: Think of the teenager deciding between a name brand pair of blue jeans and an

off-brand pair. Which do you think they will choose?

Why do they perceive one as better than the other than the other?

Branding

Branding is not just for products anymore…

Use branding concepts for yourself.

Today you will learn how stand out among the crowd of fresh graduates vying for the best

positions by branding yourself

“Me Sdn. Bhd.”

Think about the way the following people have

branded themselves:

–Michael Jordan

– Justin Bieber

–Paris Hilton and

–Various political leaders

People Can Brand Themselves Too

Branding Yourself

Helps to define who you are/what you are about

(or why an employer should hire you)

Branding yourself is a way of associating great value with a product (the product being you)

Branding yourself is not about getting an employer to

choose you over your competition.

It is about getting the employer to see you as the only

solution to their problem

Why Branding Today?

Trust is essential in the corporate world People want to do business with and hire or promote people

they know and feel good about

There has been change in what a traditional

career path looks like People today change careers an average of 8 times during

their lives

Branding can be consistent throughout the changes

(ex. Hard work and creativity can flow through to different

occupations)

There is also a change in the way people Communicate

Electronic communication doesn’t allow personality to

show (compared to face-to-face communication)

Your first interview might be over the phone or your first communication with a potential employer could be over

e-mail.

This type of communication could make it difficult to express yourself.

Branding makes you more memorable (think about how the swoosh or golden arches stand

out in your memory) in the midst of the different type of communication.

If you can get an employer to associate positive traits with your application or communication, you will

likely rise to the top of the applicant pool.

Getting Started: 7 Steps to Building your Personal Brand

Self-reflection

Continuous Learning

Prepare marketing strategy

Build relationships

Prepare marketing pieces

Develop your pitch

Follow up

Step 1: Self-reflection

Before you start, you need to know what you’re

beginning with.

Self-reflection will help you identify the tools you have and the areas you need to improve.

Identify and list past accomplishments and

achievements – create a master list of all the good things you’ve done.

– This may include employment, internships, volunteer opportunities, leadership positions, civic involvement, or

courses taken.

– Don’t sell yourself short, spend some time reflecting on all the activities, and achievements you’ve taken part in

– Continue adding to the list each time you have a new experience

Step 1: Self-reflection

Identify areas in need of further development

–Once you’ve created your list of accomplishments, you can look for areas in

which you’re lacking experience

Plan and focus on gaining new experiences This can come from many different sources: internships,

volunteering, workshops, etc.

Step 1: Self-reflection

Next, identify what makes your product unique or Different

– What’s your best asset? What are you noteworthy for? What

do you contribute that you are most proud of?

Ask your parents, friends, etc. to find an answer to that question

– Once you uncover your ‘edge’ make sure you write it out and

play it up as often as possible

Step 1: Self-reflection

Step 2: Continuous Learning

It is imperative that you regularly benchmark your skills against others and develop a plan

to keep your skills on the cutting edge

Continuous learning is essential to build your

brand. – Add a Degree (majors/minors) or certificate

– Attend conferences and workshops

– Spend time spent with a mentor

Step 3: Prepare Marketing Strategy

Mission statements are the backbone of a company

By creating a mission statement for Me Sdn. Bhd., you will

have direction for where you want your brand to go.

Mission statements are short, descriptive statements of the

common objective and focus of the organization.

Keep your mission statement to no more than two or three

sentences, or about 30 words.

Mission Statements

– End your statement with qualifying words and phrases to describe your mission.

– Example: “My personal career mission is to inspire and equip our staff to reach their full potential."

– Notice the other examples in the PowerPoint

Step 3: Prepare Marketing Strategy

"My personal career mission is . . . "

Following are some examples:

"My personal career mission is to become a world-class

aeronautical engineer in the commercial aviation industry."

"My personal career mission is to gain experience in the public

accounting field toward earning my CPA designation."

"My personal career mission is to master the leading software

development tools and gain greater understanding of e-business

application development."

Step 3: Prepare Marketing Strategy

Mission Statements

– Your personal mission statement should be tightly focused toward the first three to five years of your

career.

– You can give specifics about the job type and/or industry, as appropriate.

– This personal career mission statement will form the foundation of your career focus.

– A mental concept of your personal career mission statement is not enough. You should write it down

and put it where you can see it every day.

Step 3: Prepare Marketing Strategy

Create a vision statement for Me Sdn. Bhd.

– Your vision statement takes your mission statement a bit further by mentioning HOW you

will complete what you intend to

(as stated in your mission)

– Make sure you mention specific tactics you will practice or methods you will use.

Step 3: Prepare Marketing Strategy

Create a marketing plan for Me Sdn. Bhd.

Be visible to enhance your profile – Volunteer

– Be involved

– Talk about your mission and your edge/talents/etc.

Everything you do and choose not to do, can communicate the value of your brand

– E-mails you send

– How you conduct yourself in meetings

– Words you say

– How you dress

– Conversations you have

– Etc.

Step 3: Prepare Marketing Strategy

Step 4: Build Relationships

Network is defined as: group of people who exchange

information, contacts, and experience for professional or social purposes. (The Oxford Dictionary)

Networking tips: – Word of mouth is powerful; what are people saying about

you?

– Keep in good contact with your network

– Always make sure your network knows of any recent successes

Networking

– Don’t forget about potential networking circles: friends, faculty, programs you are a part of, family,

organizations

– Search out new professional associations or online communities to add to your network

– Find opportunities to weave your personal mission/vision statements into conversation with

your network

Step 4: Build Relationships

Step 5: Prepare Marketing Pieces

Your promotional pieces should include: – Cover Letter

– Resume

– Personal References

Consider how you will incorporate your mission/vision

into your promotional pieces

Consider how you will distribute these pieces – Job search engines

– Distribute to family and friends

– Directly apply to an organization

Step 6: Develop your pitch A formal interview is your opportunity to pitch your

brand: Me Sdn. Bhd.

– Tips: Practice makes perfect (take advantage of the Mock Interview program)

Dress appropriately and professionally

Prepare (research the company and reflect on your skills and abilities)

Don’t be too modest (you’re selling your product and you don’t want to sell yourself short)

Consider how you will incorporate your personal mission/vision statements into the conversation

Your ‘pitch’ can also occur in informal settings

– Conversations, e-mails, presentations, etc.

Step 7: Follow up

Good follow-up communication will assist in

creating a positive association with your brand

– Return employers’ calls immediately (establishes trust)

– Respond to all requests (shows responsibility)

– Write a thank you note after interview (associates courtesy with your work)

– Write acceptance/decline letter / email upon accepting a job

– Keep in touch with your network

Let’s Review: 7 Steps to Building your Personal Brand

1. Self-reflection

2. Continuous Learning

3. Prepare marketing strategy

4. Build relationships

5. Prepare marketing pieces

6. Develop your pitch

7. Follow up

The Importance of Branding

Creating a brand allows you to associate value with your product (you!)

There are many competing brands…you must position

yourself so employers choose you

By branding yourself – you’ll stand out from other

candidates

If you don’t brand yourself, someone else will do it for you

Me Sdn. Bhd Importance of Image

Management Trainee Program

Information Session

Selection - Qualifications 1st Class Degree or Minimum 2nd Class Upper

CGPA Score Minimum 3.0

Field of study as per request from BU

Qualified but street smart

Disciplined but flexible

Goal oriented but unconventional

Team player but a self starter

Selection - Attributes

Programme Structure

18-months Programme

3 Different Rotations

Cross-functional Exposure

Programme Structure

Performance Evaluation

3 months

3 months

3 months

3 months

3 months

3 months

Performance Evaluation

Salary Adjustment

Performance Evaluation

Salary Adjustment 6 months presentation to

Head Of Business Unit 6 months presentation to

Head Of Business Unit Final presentation to CEO

• Stretched assignment • Projects • CSR activities • Training programmes

• Stretched assignment • Projects • CSR activities • Training programmes

• Stretched assignment • Projects • CSR activities • Training programmes

Ongoing mentoring support

6 months rotation* 6 months rotation* 6 months rotation*

Up

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Rotation as agreed by GLaD and BU HR

Prescreening – Candidates that meet minimum requirement

Successful Candidates invited to Assessment Centre

ENGLISH PROFFICIENCY ASSESSMENT (Verbal)

CRITICAL REASONING TEST BATTERY (Numerical)

IMPROMPTU SPEECH

CASE STUDY AND GROUP PRESENTATION

Recruitment

ASSESSMENT CENTER

Management Trainee Assessment

Invitation - Competency Based Interview by GLaD / BU

What is The Management Trainee Programme?

A high-performing work force is the key ingredient to Scomi’s success. The Scomi Management Trainee Programme (MTP) is designed to meet this need by maximising the potential of young talents and nurturing them as future leaders.

To develop and groom future leaders

Exposure to various functions with BU’s

Hands on experience to gain practical knowledge

Some Extraordinary Achievements Throughout the years, our MTs have been involved in several ground breaking events and scaled extraordinary heights in achieving success.

Ammar & Hamadah helped develop 360 Degree Feedback Questionnaire specifically for Scomi

MTs involved in organizing CSR / teambuilding activities (GEM, Trivia Night, Feed-the-Street)

MTs Batch 5 & 6 successfully completed Project ‘MICON’ which saw them travelling to Shanghai, Singapore, Delhi, Mumbai & Bangalore

Scomi Management Trainee Program Building Careers and Preparing Future Leaders