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Personal Branding Tips and Tactics for Professionals

Date post: 21-Jan-2018
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Page 1: Personal Branding Tips and Tactics for Professionals
Page 2: Personal Branding Tips and Tactics for Professionals
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1 Be Discoverable

2 Be Sharable

3 Be Memorable

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Source: Experian Marketing Services

c

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The DNA of successful and

enduring digital content has

FOUR main elements:

AUTHENTIC

RELEVANT

ACTIONABLE

USEFUL

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Buy your domain name and build a website

you own and control.

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https://blog.photofeeler.com/perfect-photo

Data from Photofeeler.com suggests a professional

profile photo can make a better impression.

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Add links and calls to

action. Make it stand out

from everyone else's!

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Balance your social profiles between professional

and personal. Show you have a personality and a

life as well as your work smarts and wisdom!

Page 17: Personal Branding Tips and Tactics for Professionals

Add relevant links to speaker and author bios to

drive more discovery of your personal brand.

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Mel-Carson-Delightful-Communications.jpg

Mel-Carson-Digital-Marketing-Speaker.jpg

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Business cards are not dead! Design them clean and uncluttered. Always have them on you and use them

to tell a story as you hand them over that helps make the interaction memorable.

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LinkedIn is no longer a job/resume board.

Publish content and share/update like you

would Facebook but keep it professional!

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Keep to a communication

cadence as closely as possible.

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Increase in engagement with, and sharing

of content from your social channels.

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Increase in mentions of you in and beyond your

industry niche press and digital publications.

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Increase in placements and requests for you

to speak or participate at conferences and events

in and beyond the your niche.

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Increase in positive sentiment towards you

internally and externally.

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Delightful’s Credentials

• 15 years of global integrated marketing/digital PR experience

• Speaker, blogger and published author

• Former Microsoft Digital Marketing Evangelist.

• Early-adopter who helped spearhead Microsoft’s foray into Social

Media & Digital PR back in 2006

• Has spoken about digital, search and social advertising and marketing

at over a hundred conferences around the world

• Ran event social media strategy and execution for Microsoft at 4

Cannes Lions and 3 Advertising Week NYC events

• Fun Fact: Played the “Young Joe Cocker” in the music video

“N’Oubliez Jamais” alongside French cinema icon Catherine Deneuve

Mel Carson is Delightful Communication’s Founder:

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