Personal Branding Tools for PR Professionals

PRSSA-UD MeetingApril 7, 2014

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What is personal branding?

Personal branding is marketing yourself and your career as a brand. It’s how you

present yourself online and offline, personally and professionally, to

everyone from colleagues and best friends to complete strangers.

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“Your personal brand is what people say about

you when you are not in the room - remember

that.”

- Chris Ducker

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Ways Anyone Can Build aPersonal Brand

• Blog/website

• Portfolio

• Twitter account

• LinkedIn profile

• Guest blogging

• Public speaking

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But PR pros aren’t “anyone”

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Help a Reporter Out

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Help a Reporter Out

• Get your knowledge and expertise showcased in real publications

• Receive digests of queries three times per day and easily pitch via email

• It’s free and anyone can sign up

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Mention.net

Image via mention.net

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Mention.net

• “Beyond Google Alerts”

• Monitor your name, website URL, Twitter handle, etc.

• See who’s talking about you

• React from within the app, create reports

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BrandYourself

Image via brandyourself.com

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BrandYourself

• Search engine optimization for your personal brand

• Allows you to connect URLs and profiles, then gives you advice for boosting their rankings

• Creates an optimized profile for you on the BrandYourself.com domain

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Twitter Chats

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Twitter Chats• Learn and connect with your peers• Share what you know with a small, targeted group in your niche• Recommended for PR pros:

o #PRSSAo #NPPRSA

o #pr20chato #PRstudchat

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LinkedIn Groups

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LinkedIn Groups• Publicly brand your profile with membership• Ask questions to get feedback and hear your peers’ opinions• Answer questions asked by others and engage in conversations• Share content, projects, accomplishments

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Any questions?