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Personal:Branding
Values that
Give You theEdge
-kechi Ali Balogunrincipal Consultant
ECCI Consulting2011
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Pa rticip a n ts sh o u ld u n d e rsta n d
: th e con cep ts C o m m u n icatio n
S kills a n d Pe rso n a l .B ra n d in g
T h e y sh o u ld le a rn th e v a lu e s
th a t ca n d istin g u ish th e m a s
.co m m u n ica to rs
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Branding today is used to createemotional attachment to products and
.companies Branding efforts create a,feeling of involvement a sense of
,higher quality and an aura ofintangible qualities that surround the, , .brand name mark or symbol
, ,Branding is more effective powerfuland sustainable than marketing andsales and an effective way to eliminate
.your competitors ,It s about influencing others by
creating a brand identity thatassociates certain perceptions and.feelings with that identity
Branding isn t just for companies.anymore There is a new trend called
.Personal Branding
Introduction
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Successful Personal Branding entails managingperceptions effectively and controlling andinfluencing how others perceive you and think of
.youHaving a strong Personal Brand seems to be a
, ,very important asset in today s online virtual.and individual age It is becoming increasingly
.essential and is the key to personal successIt is the positioning strategy behind the
,world's most successful people like Oprah, , , Winfrey Tiger Woods Goodluck Ebele Jonathan
, - , ,Obama Ngozi Okonjo Iweala Michael Jordan
, .Donald Trump Richard Branson and Bill GatesIt s therefore important to be your own brand.and to become the CEO of your life
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WHAT IS A BRAND?
A brand is an identifiable entity thatmakes specific promises of value.
A brand is a mixture of attributes,tangible and intangible, whichcreates value and influence.
Brands are created for the sole
purpose of redirecting consumerpreferences.
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WHAT IS PERSONAL
BRANDING ? It is a the process whereby people
and their careers are marked as
brands.
the personal branding conceptsuggests that success comes from
self-packaging.
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Pe rso n a l b ra n d in g cre a te s
a ttrib u te s th a t a re cu sto m ized o r
p e rta in s to a p a rticu la r p e rso n o r. . , ,in d iv id u a l e g th e b o d y clo th in g
a p p e a ra n ce a n d kn o w le d g e
,con ta in e d w ith in le a d in g to a n
in d e lib le im p re ssio n th a t is
.u n iq u e ly d istin g u ish a b le
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1.Personal Branding is the process of uncoveringand marketing your core competence to meetaudience need.
2.2. It is your unique value expressed in a genuine
consistent and visible way
3. What people say about what you do and how youdo it
4. Most powerful tool for professional and careersuccess
5. Differentiation. Way to distinguish yourself togain success
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W H Y P E R S O N A LB R A N D IN G ?
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TODAYS REALITY
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THE WRONGANSWER
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DO I HAVE A BRAND?
Right from birth
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PERSONAL BRANDING AND COMMUNICATION
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, .HOW DO I CONVEY MY MESSAGE PHILOSOPHY
, ,PERSONALITY VISION MISSION? ,A personal brand is how people know you how.people see you What people think when they.think about you Do you always come late to
appointments? Are you always on time?Always wear flats? High heels? Purple?Black? Religion? Taste?
.Its is your total Presence Its the totality,of how you come across how you communicate
,who and what you are and how this shapes.your presence
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.Communication is not just talking Thereis so much more to effective.communication
In order to communicate effectivelyusing your personal brand there are somebasics like
your body languageintonation andword selection
.These are crucial to your success
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PERSONAL GROOMING
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SELF
GROOMING
i. In this context can be said to bethe continuous improvement ofoneself for optimumproductivity, efficiency andexcellence.
ii.Personal preparation of oneself
into a state of better usage.
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:S TA N D O U T IN A C R O W D B E A
C H A M P IO N
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HOW TO MAKE A DIFFERENCE Take classes
Explore New
Opportunities Read
Go for Seminars Investin yourself. Do notwait for free seminars
or your employer topay
Do Check-Ups
Stay Fit/Join a Sport Club
Differentiate do notcompete
Communication skill
Balance
Have a mentor
Keep eye on the big picture
Decency
Dressing for yourmarketplace takes a
little thought
Work Hard
Develop expertise
Volunteer: Sharpen your skill
Network, Network, andNetwork
Use social media to your
advantage Be prepared to self
promote
Alumni association
Be enthusiastic,
optimistic:
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Knowledge of what you know and
your ignorance.
You greatest challenge in life is
ignorance and the only way tobanish it out of your life is foryou to continually develop
yourself.
Knowledge or ignorance helps inestablishing our paradigms,
perception and worldview.
OMMUNICATION is all aboutctions and inactions?
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PERSONAL BRANDING AND
YOUR CHARACTER
Integrity
Honesty
Diligence
Excellence,
Healthy morals,
Credibility Stand out
Be authentic
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CHARACTER DEFECTS
Lies
Gossiping
Stealing
Laziness
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SELF GROOMING AND
YOUR BODY
HEAD
Hair
Nose
Ear
Mouth
BODY
Armpit
Nails/Cuticles
Body cleanliness
/C LO TH S S H O E S
IS IT
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IS ITTRUE?
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Where is Brand You?
DROWNING
OR
RISING
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PARTING
no vision + no self-knowledge+ no self-learning + no
thinking + no mindsetchange + no integrity + nohappiness + no passion +
no sharing + no trust + nolove= NO PERSONALBRANDING
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THANK YOU