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Personal Branding with a VisualCV Online Resume Portfolio

Date post: 13-May-2015
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Recruiting 2.0: Re-inventing the Resume Scott Herman VP, Product Management VisualCV.com http://www.visualcv.com/scottherman
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Page 1: Personal Branding with a VisualCV Online Resume Portfolio

Recruiting 2.0: Re-inventing the Resume

Scott HermanVP, Product Management

VisualCV.comhttp://www.visualcv.com/scottherman

Page 2: Personal Branding with a VisualCV Online Resume Portfolio

What is Recruiting 2.0?

Recruiting 2.0 is applying the culture & technology of Web 2.0:

User-generated & user-owned multimedia content

Persistent presence, portability, & privacy

Personal Branding

Importance of online social/professional networks

Social media - conversations, not transactions

Web-based highly interactive applications

User comfort & expectations of technology

Page 3: Personal Branding with a VisualCV Online Resume Portfolio

Wave of startups with new Recruiting 2.0 tools

Recruiting 2.0 also influencing legacy ATS vendors & job boards

Page 4: Personal Branding with a VisualCV Online Resume Portfolio

Re-inventing the Resume: What is a VisualCV?

Recruiting 1.0 (.doc, .pdf)•Resumes don’t stand out

•Lack detailed qualifying information

•Lack sample work products

•Resumes and candidate status get stale

•Time and cost of search & screen

Page 5: Personal Branding with a VisualCV Online Resume Portfolio

More example VisualCVs

Page 6: Personal Branding with a VisualCV Online Resume Portfolio

And more example VisualCVs

Page 7: Personal Branding with a VisualCV Online Resume Portfolio

And more example VisualCVs

Page 8: Personal Branding with a VisualCV Online Resume Portfolio

And more example VisualCVs

Page 9: Personal Branding with a VisualCV Online Resume Portfolio

And even more example VisualCVs

Page 10: Personal Branding with a VisualCV Online Resume Portfolio

And even more example VisualCVs

Page 11: Personal Branding with a VisualCV Online Resume Portfolio

And some final example VisualCVs

Page 12: Personal Branding with a VisualCV Online Resume Portfolio

And some final example VisualCVs

Page 13: Personal Branding with a VisualCV Online Resume Portfolio

More about VisualCVs

Multimedia• Video, audio, images, Office docs, PDFs, hyperlinks• Multiple formats/styles/layouts• Company/Education “pop-ups” provide additional info from

Princeton Review, Standard & Poors, Dow Jones

Multiple Versions tailored for roles/jobs• Online bio, job searching, specific openings

User-controlled Privacy• Determines who gets to see their VisualCV

– Entire Internet, 1-to-few, 1-to-1– Detailed auditing of visitors – who’s checking me out?

Page 14: Personal Branding with a VisualCV Online Resume Portfolio

How does it work?

No “web skillz” needed to build & maintain Member uses a WYSIWYG editor (Word-lite) to cut/paste/create sections Drag-n-drop to format layout and move sections around Simple upload of multimedia items Portfolio of multimedia items can be re-used within each new VisualCV

Page 15: Personal Branding with a VisualCV Online Resume Portfolio

VisualCV as an online Bio

In Email Signatures…

On LinkedIn…

On blogs and websites…

On Facebook…

Scott HermanVP, Product Managementhttp://www.visualcv.com/scottherman

On Business Cards…

Page 16: Personal Branding with a VisualCV Online Resume Portfolio

Companies can have VisualCVs too…

Page 17: Personal Branding with a VisualCV Online Resume Portfolio

The VisualCV Company Directory

Members can research potential employersMembers can “one-click” share their VisualCV

Page 18: Personal Branding with a VisualCV Online Resume Portfolio

But I already have a job seeker website…

Why HR departments like being on VisualCV.com:

• Higher quality candidates with deeper portfolios == better short-lists and less screening churn

• Immediate changes to the candidate pitch (no corporate marketing or IT hurdles) – event schedules, promotions, etc. – HR Admin can run the site!

• Happier hiring managers

• Supplements existing job websites and ATS’s

• HR gets to be cool!

Page 19: Personal Branding with a VisualCV Online Resume Portfolio

Who Pays?

No ads on VisualCVsFree service to MembersFree to registered CompaniesMarketplace offering services to job searchers

• Resume VisualCV writing• Recruiting• Career Counseling “Private-Label” versions:

Job Boards, Professional Networks, Large Corporations, Associations

Internal Talent Management

Examples: Heidrick & Struggles, AESC Blue Steps, WashingtonPost.com, China Business Network

“Private-Label” versions:

Job Boards, Professional Networks, Large Corporations, Associations

Internal Talent Management

Examples: Heidrick & Struggles, AESC Blue Steps, WashingtonPost.com, China Business Network

Page 20: Personal Branding with a VisualCV Online Resume Portfolio

Who is VisualCV.com?

Born of frustration with the recruiting processFounders & Investors from:

Heiden Group - boutique recruiting firmHeidrick & Struggles – global executive placement agencywebMethods alumni – bleeding-edge technologistsValhalla Partners – DC-area Venture Capital portfolioBased in Reston, VA

VisualCV.com went live in Feb 2008Already over 70,000+ VisualCVs createdVery popular overseasAlready 800+ companies registeredNew features added weekly

Page 21: Personal Branding with a VisualCV Online Resume Portfolio

People are Talking…

VisualCV favorably covered or included in over 75 stories (in 85 outlets) since launch. Outlets include major dailies, business publications, blogs and the evening news.

Page 22: Personal Branding with a VisualCV Online Resume Portfolio

VisualCV Evolution

VisualCVs evolve over time:

40% of users only have basic contact info in their VisualCV. Primarily “window shoppers” who may never evolve further

Middle 30% of users have converted their resumes into a textual VisualCV. Committed, but not yet utilizing advanced features.

Top 30% of users have a “true” VisualCV, with thoughtful use of portfolio items and other differentiating features of the application.

Great examples in this stage can be found at www.visualcv.com/examples

Page 23: Personal Branding with a VisualCV Online Resume Portfolio

VisualCV Members are…

A range of professions and experience:

We’re extremely happy with this breakdown - matches our mid-senior career professional “sweet spot” for monetization

Page 24: Personal Branding with a VisualCV Online Resume Portfolio

VisualCV Members are…

~35% International (122 countries so far):

Page 25: Personal Branding with a VisualCV Online Resume Portfolio

VisualCV Members are…

Mostly in stealth job seeker mode:

Meaning the Professionals Directory shows a fraction of the overall membership

Page 26: Personal Branding with a VisualCV Online Resume Portfolio

Questions?


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