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Personal Brands Film260

Date post: 05-Jul-2015
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21
Personal Brands: the rise of the InstaCeleb
Transcript
Page 1: Personal Brands Film260

Personal Brands: the rise

of the “InstaCeleb”

Page 2: Personal Brands Film260

Use social media…to make it in the

big leagues

Page 3: Personal Brands Film260

It’s ALL in the…

Page 4: Personal Brands Film260

every day people from all around the world “share selfies taken in their signature trench coat “

Instagram is a powerful selling tool

personal Instagram accounts participating in

the campaign are using commercial brands

to create their own individual brands

#Burberry #ArtoftheTrench

Page 5: Personal Brands Film260

Find the that filter screams…

#YOU!

Page 6: Personal Brands Film260

…And use it to develop your brand

@danbilzerian

@jenselter

@collegeprepster

Page 7: Personal Brands Film260

@danbilzerian

“so, do you, like, #party?”

#girls #alcohol

#guns

Page 8: Personal Brands Film260

The facts:

1. @danbilzerian has built his own brand and celebrity purely by establishing a cult following on social media platforms

2. You

can too!

Page 9: Personal Brands Film260

@jensalter used to be just like

me and you…

Page 10: Personal Brands Film260

But now…

Page 11: Personal Brands Film260

By making

her motto

#

Page 12: Personal Brands Film260

Jen has made it to Vanity

Fair, gotten sponsorships

with her favourite fitness

brands, and acquired real

estate in NYC for her gym

#fitspo

#3.4Mfollowers

#squatspo

Page 13: Personal Brands Film260

She’s made a

living with her

social media

Page 14: Personal Brands Film260

The

Collegeprepster

Brand

3 D’s

• Discovered a niche in the blogosphere

• Designed a unique and consistent writing style and tone

• Developedconnections with followers and brands via #hashtags

Page 15: Personal Brands Film260

It’s time to

Page 16: Personal Brands Film260

Find your

Page 17: Personal Brands Film260
Page 18: Personal Brands Film260

+ Connectivity

Page 19: Personal Brands Film260

=Your personal Brand

Page 20: Personal Brands Film260

Sources

• http://upload.wikimedia.org/wikipedia/commons/0/06/People_Magazine_logo.svg

• http://upload.wikimedia.org/wikipedia/commons/0/0a/Hollywood_Sign_PB050006.jpg

• http://thatdarnkat.com/wp-content/uploads/2013/09/fame.jpg

• http://upload.wikimedia.org/wikipedia/commons/e/ec/Burberry.jpg

• http://upload.wikimedia.org/wikipedia/commons/a/ab/Hashtag.JPG

• http://tickerreport.com/logos/kate-spade-amp;-co-logo.jpg

• https://www.flickr.com/photos/aryaziai/8767548161/

• http://nisargam.deviantart.com/art/Apply-Yourself-Walter-White-Breaking-Bad-333741688

• https://www.flickr.com/photos/opensourceway/5041738157/

• http://www.jisc.ac.uk/blog/no-need-for-angst-over-analytics-09-may-2013

• http://publicphoto.org/signs-symbols/trademark-symbol/attachment/trademark-symbol_32/

Page 21: Personal Brands Film260

Sources (continued)

• http://www.businessinsider.com.au/platform-native-social-media-approaches-instagram-2014-2

• http://www.forbes.com/sites/lydiadishman/2014/02/13/instagram-is-shaping-up-to-be-the-worlds-most-powerful-selling-tool/

• http://www.nyccounsel.com/business-blogs-websites/who-owns-photos-and-videos-posted-on-facebook-or-twitter/

• http://readwrite.com/2012/02/28/everything_pinterest_and_tumblr_users_need_to_know#awesm=~oF59tP5vp3UZFD

• http://www.digitaltrends.com/social-media/how-to-become-instagram-famous/#!PJ27L


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