SHARED PERSONAL DATA:REVOLUTIONIZING CUSTOMER RELATIONSHIPDaniel Kaplan www.fing.org

SHARED PERSONAL DATA:REVOLUTIONIZING CUSTOMER RELATIONSHIPDaniel Kaplan www.fing.org

Personal Data Are the Lifebloodof Contemporary Marketing

They're also its poison

This Is Becoming Expensive… To Everyone

“Jeesh, the super market's beginning to do business just like the phone company!”

Acsel

ComscoreCliff Wirth, CUB

Consumers May Be Taking Power…But With No Help from Corporations

Level ofcommitment

Transaction /EngagementTransaction /Engagement

Participation /CollaborationParticipation /Collaboration

ContentSharingContentSharing

Evaluation / AppreciationEvaluation / Appreciation

There Is Another Way

Let's Take Up a New Challenge:Empowering Consumers by Sharing With Them

All the Personal Data that Businesses Own About Them

"If I Know Something About You, You Know It, Too!"

Graphic:MyDex

There Is Obvious Value For Consumers…

… But Everyone Stands to Benefit

The New Marketfor Personal Information Management Services

Collecting, gathering, producing, storing, referencing, classifying… one's data

Sharing (or not), checking,updating one's data

Analyzing, visualizing, modelizing, comparing… one's personal data

Knowing oneself better,and acting upon it

Managing one's relationship with organizations… And with other consumers

Comparing offers, expressing one's needs, group buying…

This Is Much More Than a Weird Idea

Are You Ready to TurnCustomer Relationship on its Feet?

Experimenting consumer empowerment,through the sharing and reuse of the personal data

that organizations own about them