Conceptualizing personal media

Yat Kiu Li (Vivian)U3034316

CTC- Mon 16:00- 17:30

Definition

Personal Media - private individuals use media technologies to create and share personal expressions through digital networks e.g. mobile phones, email, instant

messenger, blogs and photo-sharing services

Mass Media- providers of generally accessible information

Two-dimensional model

Personal Media - Interactional axis Mass Media - Professional axis

First personal media

First personal media- 1977 Alan Kay and Adele Goldberg -

portable personal computer was a personal dynamic media

Archiving different types of files, writing and editing texts, drawing or painting and experimenting with animations and music

Traditional communication media

Personal media- letter, telephone conversations limited group of associates

Mass media- newspapers and television shows large group of people

Digitalisation & complexity of media

Media becomes multi-functional Same media, but purposes of both

mass media and privateExample: Email- mass communication

purposes, private communication Internet- commercial online

magazines and personal homepages

Feenberg’s model

Niklas Luhman’s theory

The concept of media form and genres are outdated

Three necessary selections Alter (an amount of information) Information disseminated via media Ego (receiver of information, select and

understand ) Communication process

Interactional roles and network structures

Mass media- no direct interaction Personal Media- direct interaction, to

actively produce respond to the message

Two explication between mass media & personal media in terms

of communication

First- analysing the interactional roles that communicators take on

Second- considering users as producers of content or expressions

The End