Date post: | 14-Jul-2015 |
Category: |
Marketing |
Upload: | intermediawebworks |
View: | 33 times |
Download: | 6 times |
Personalization of Web Marketing & What it means for Your Business
Presenter: Daniel Zayets-Volshin
Topics
• About
• What you need to know about Search Engines Today
• Mobile & User Experience
• Different types of Google Plus Pages & Strategies for them
• YouTube Connection
• ReTargeting aka ReMarketing
About
About
People Involved in the Project
Vitaliy Petrenko Daniel Zayets-VolshinPPC Specialist/Partner Creative Director/Partner
Sergey ArutyunovJunior Graphic Designer
& Project Manager
Ludwig Makhyan
Web Marketing Manager
Coder, Admin & TestingVasile Gorbani
People Involved in the Project
Elaine RodrigoOffice Manager
Chris MontenegtoSenior Graphic Designer
& Project Manager
Levon GasparianBusiness Development
What You Need to Know about Search Engines Today
What You Need to Know about Search Engines Today
Google Dropped from 82.14% this month
What You Need to Know about Search Engines Today
What You Need to Know about Search Engines Today
What You Need to Know about Search Engines Today
Bing Now Powers 28.7% of all Searches
What You Need to Know about Search Engines Today
• Over 45 Years Old
• Bing visitors Stay Longer than in Google
• Bing traffic Converts Better than Google
• User Engagement is More Important Than in Google
• Easier to Optimize Organically
http://www.matthewwoodward.co.uk/tips/bing-seo-ranking-factors/
What You Need to Know about Search Engines Today
• Devices are mostly Tablets, Laptops & Desktops
• Social Media Information Displayed Right in Search (Including Twitter, LinkedIn, Instagram & Facebook)
What You Need to Know about Search Engines Today
• Devices are mostly Tablets, Laptops & Desktops
• Social Media Information Displayed Right in Search (Including Twitter, LinkedIn, Instagram & Facebook)
What You Need to Know about Search Engines Today
• Devices are mostly Tablets, Laptops & Desktops
• Social Media Information Displayed Right in Search (Including Twitter, LinkedIn, Instagram & Facebook)
What You Need to Know about Search Engines Today
• Devices are mostly Tablets, Laptops & Desktops
• Social Media Information Displayed Right in Search (Including Twitter, LinkedIn, Instagram & Facebook)
What You Need to Know about Search Engines Today
What You Need to Know about Search Engines Today
• Over 50% of Search is done on a Mobile Device
• Google Punishes sites that are not Responsive or Mobile Friendly
• Embeds YouTube & Google Plus into it’s Search Results (fights YELP)
• Getting Harder and Harder to Optimize Websites
What You Need to Know about Search Engines Today
• Over 50% of Search is done on a Mobile Device
• Google Punishes sites that are not Responsive or Mobile Friendly
• Embeds YouTube & Google Plus into it’s Search Results (fights YELP)
• Getting Harder and Harder to Optimize Websites
What You Need to Know about Search Engines Today
What are the Objectives of Search on these devices?
What You Need to Know about Search Engines Today
What are the Objectives of Search on these devices?
2. Mobile is more Local Friendly than a Desktop (or a larger Tablet)
1. Mobile needs to be Optimized for the Ad Placements (Local Ads)
Mobile & The User Experience
1. Mobile needs to be Optimized for the Ad Placement (Local Ads)
Mobile & The User Experience
Mobile & The User Experience
Mobile & The User Experience
Mobile & The User Experience• 50% of adolescents (12-17) and 45% of young
adults (18-29) say they use the Internet mostly on their cell phone
• 51% of black Americans and 42% of Hispanic Americans who use a mobile device to access the Internet say it’s the primary way they go online
• 40% of low-income adults say they primarily use their cell phone to go online
• 6.5 Billion Mobile Users Today
2. Mobile is more Local Friendly than a Desktop (or a larger Tablet)
Mobile & The User Experience
2. Mobile is more Local Friendly than a Desktop (or a larger Tablet)
Mobile & The User Experience
Search: Internet Marketing Boston
2. Mobile is more Local Friendly than a Desktop (or a larger Tablet)
Mobile & The User Experience
Search: Internet Marketing Boston
2. Mobile is more Local Friendly than a Desktop (or a larger Tablet)
Mobile & The User Experience
Search: Internet Marketing Boston
2. Mobile is more Local Friendly than a Desktop (or a larger Tablet)
Mobile & The User Experience
Search: Internet Marketing Boston
2. Mobile is more Local Friendly than a Desktop (or a larger Tablet)
Mobile & The User Experience
Search: Internet Marketing Boston
2. Mobile is more Local Friendly than a Desktop (or a larger Tablet)
Mobile & The User Experience
Search: Internet Marketing Boston
2. Mobile is more Local Friendly than a Desktop (or a larger Tablet)
Mobile & The User Experience
Search: Internet Marketing Boston
Mobile & The User Experience
72% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Different Types of Google Plus Pages & Strategies for them
Different Types of Google Plus Pages & Strategies for them
Different Types of Google Plus Pages & Strategies for them
Different Types of Google Plus Pages & Strategies for them
Different Types of Google Plus Pages & Strategies for them
Different Types of Google Plus Pages & Strategies for them
Different Types of Google Plus Pages & Strategies for them
Different Types of Google Plus Pages & Strategies for them
1. Having a Relevant Name
2. Having a Local Address
3. Having a Local Phone Number
4. Completing the Google Plus Page (categories, descriptions, photos and videos)
5. Keeping Contact Information at G+ and at Website Consistent
6. Keeping Account Engaging (posting and commenting)
Different Types of Google Plus Pages & Strategies for them
1. Not The Geo-Specific Content
2. YouTube Centered Accounts
3. Application Promotion
4. Google Hangout
5. Requests to Follow You
6. Promotions, Contests & Special Events
7. Circle Growth - Affects the Search Results
Different Types of Google Plus Pages & Strategies for them
1. Not The Geo-Specific Content
2. YouTube Centered Accounts
3. Application Promotion
4. Google Hangout
5. Requests to Follow You
6. Promotions, Contests & Special Events
7. Circle Growth - Affects the Search Results
Different Types of Google Plus Pages & Strategies for them
1. Not The Geo-Specific Content
2. YouTube Centered Accounts
3. Application Promotion 4. Google Hangout 5. Requests to Follow You 6. Promotions, Contests &
Special Events 7. Circle Growth - Affects the
Search Results
Different Types of Google Plus Pages & Strategies for them
1. Not The Geo-Specific Content
2. YouTube Centered Accounts
3. Application Promotion 4. Google Hangout 5. Requests to Follow You 6. Promotions, Contests &
Special Events 7. Circle Growth - Affects the
Search Results
Different Types of Google Plus Pages & Strategies for them
1. Not The Geo-Specific Content
2. YouTube Centered Accounts
3. Application Promotion 4. Google Hangout 5. Requests to Follow You 6. Promotions, Contests &
Special Events 7. Circle Growth - Affects the
Search Results
Different Types of Google Plus Pages & Strategies for them
YouTube Connection
YouTube Connection
YouTube Connection
1. 80% of YouTube traffic comes from outside the US
2. Mobile makes up almost 40% of YouTube's global watch time
3. YouTube reaches more US adults ages 18-34 than any cable network
4. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
YouTube Connection
1. Percentage of Total YouTube Viewing that takes place on Android Device is 42%
2. 50% of Teens Consider YouTube their favorite site
3. With 167,848,349 unique visitors YouTube just passed Facebook and is now the largest social media site.
ReMarketing aka ReTargetting
ReMarketing aka ReTargetting
ReMarketing aka ReTargetting
95% of all visitors don’t buy, on average; remarketing has been known to increase the
recapture rate of visitors by up to 30%!