Date post: | 08-Jan-2017 |
Category: |
Technology |
Upload: | certona |
View: | 488 times |
Download: | 2 times |
HOW ARE YOU SIMPLIFYING PRODUCT DISCOVERY?
Value of Guided Discovery
• Improve product findability
• Increase conversion rates
• Reduce bounce rates
• Enhance the customer experience
Alternate Discovery
• Add a recommendations area to no search results pages
• Write rules to deliver recommendations such as:
– Best Sellers
– Top Rated
Best Sellers Top Rated
Why Alternate Discovery?
KEEP SHOPPERS
ENGAGED
YET 61% OF IR TOP 100 RETAILERS ARE NOT DOING
11%UP TO
REDUCE
EXIT RATECONVERT
OTHERWISE LOST
OPPORTUNITIES
Metrics are based on aggregate performance data of certain Certona clients and not tied to a specific Certona client.
2XUP TO
CLICKTHROUGH
CONVERSION
AVG SITE CONVERSION
Featured Discovery
• Add recommendations area at top of category pages
• Write rules to deliver recommendations from onsite or offsite search
• Use a tabbed strategy to deliver recommendations within the product category, such as:
– top rated
– most popular
Why Featured Discovery?
240%UP TO
GREATER THAN PRODUCT PAGE
YET LESS THAN 20% OF IR TOP 100 ARE DOING
CLICK THROUGH RATE SIMILAR TO PRODUCT PAGE
BUT….
CLICK THROUGH CONVERSION
Metrics are based on aggregate performance data of certain Certona clients and not tied to a specific Certona client.
Paid & Organic Search Discovery
• Customize landing pages with recommendations at top for – Paid Search Terms
– Organic Search • Identified URLs for
for search engines, affiliates, etc.
• Write rules to deliver the most relevant products related to term such as:
– Top Rated
– Similar
– Best Sellers
Top Rated Similar Best Sellers
Why Paid & Organic Search Discovery?
YET LESS THAN 10% OF IR TOP 100 ARE DOING
109%UP TO
FROM PRODUCT RECOMMENDATIONS
BOOST PURCHASES
REDUCES BOUNCE RATES 20%UP TO
Metrics are based on aggregate performance data of certain Certona clients and not tied to a specific Certona client.
Visual Discovery
• Add a category drop down or slider menu with a recommendations area
• Write rules to deliver popular products for each category, such as:
– Top Rated
– Best Seller
Top Rated Best Sellers
Why Visual Discovery?
VISUAL TRANSMISSION IS
60,000X FASTER THAN TEXT
OF INFORMATION PROCESSED
BY THE BRAIN IS VISUAL90%
Metrics are based on aggregate performance data of certain Certona clients and not tied to a specific Certona client. Visuals source Zabisco and 3M
ELEVATE SITE
PERFORMANCE7%UP TO
LIFT
REVENUE
YET 80% OF IR TOP 100 RETAILERS ARE NOT DOING
Type Ahead Discovery
• Translate keystrokes into search terms to predict and deliver:
– Suggested products related to search term
– Profile and behavioral based recommendations
DRESS
SUGGESTIONS
Prom Dresses
Maxi Dresses
Sun Dresses
Mini Dresses
Body-Con Dresses
Basic Dresses
Day Dresses
RECOMMENDATIONS
Fringe Shift
Dress
$129
Sequin Fit &
Flare Dress
$198
Lace & Sequin
Dress
$159
Mesh V
Dress
$129
Guided Discovery
• Engage customers with interactive questions that uncover shopper insights
• Synthesize answers with behavioral modeling to guide relevant discovery
2%ONLY
BOUNCE RATE COMPARED TO 55% SITE AVG.
255%SESSION DURATION LONGER
THAN AVG. PAGE
Performance based on Joe’s Jeans Style Finder results
Content & Offers
JUST FOR YOU TRENDING IN MIDWEST• Deliver content and offers within any
discovery tactic, targeted to customer profile insights and behavior:
– Imagery
– Offers
– Videos, articles, advice
20% OFFSUMMER DRESSES
LOOKBOOKSUMMER
Individualized Experience
• Leverage behavioral modeling, customer profiles, contextualization and predictive analytics to deliver:
– More Individualized recommendations within Featured, Paid and Visual Discovery
– Reorder brands to best match profiled customer preferences
Ghost Lanao 5
Bicycle
(Woman)
$1100.00
Castelli Jersey
$54.00
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