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Personalizing Mobile Travel Information Services

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Procedia - Social and Behavioral Sciences 48 (2012) 1195 – 1204 1877-0428 © 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of the Programme Committee of the Transport Research Arena 2012 doi:10.1016/j.sbspro.2012.06.1095 7UDQVSRUW 5HVHDUFK $UHQD± (XURSH 3HUVRQDOL]LQJ 0RELOH 7UDYHO ,QIRUPDWLRQ 6HUYLFHV 1HDO /DWKLD D /LFLD &DSUD D 'DQLHOH 0DJOLRFFKHWWL E )HGHULFR 'H 9LJLOL E *LXVHSSH &RQWL E 5DIIDHOH 'H $PLFLV E 7KHR $UHQW]H F -LDQZHL =KDQJ F 'DYLGH &DOu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³SHRSOH DV VHQVRU´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vailable online at www.sciencedirect.com © 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of the Programme Committee of the Transport Research Arena 2012
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Procedia - Social and Behavioral Sciences 48 ( 2012 ) 1195 – 1204

1877-0428 © 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of the Programme Committee of the Transport Research Arena 2012 doi: 10.1016/j.sbspro.2012.06.1095

Available online at www.sciencedirect.com

© 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of the Programme Committee of the Transport Research Arena 2012

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1200 Neal Lathia et al. / Procedia - Social and Behavioral Sciences 48 ( 2012 ) 1195 – 1204

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